Most Exciting Marketing Technologies to Adopt in 2017
Leadspace
JANUARY 4, 2017
nor with re-tooled data-marts, nor with Master Data Management (MDM). The CMO must figure out how to reach their customers via the influencers in an analytical, automated, data-driven way. Category #4: Analytics rationalization, emergence of Attribution. Web analytics from Adobe or IBM or Web Methods. The INFLUENCERS.
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