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How to Successfully Mine Your Social Media Data

Sprout Social

A common misconception is that you need a data scientist, analyst or analytics professional. But the truth is, you can gather, measure and analyze social media data with the right tools and mindset. Once social media data is collected, it’s measured or analyzed to see what is and isn’t working.

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Most Exciting Marketing Technologies to Adopt in 2017

Leadspace

This has included a lot of forward-looking trends and thought leadership specific to Earned Media and Communications going through this data, technology, and measurement transformation specifically. nor with re-tooled data-marts, nor with Master Data Management (MDM). Category #4: Analytics rationalization, emergence of Attribution.

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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

Neolane - posting: central panel to post tweets and Facebook updates - sharing: place sharing buttons on emails - tracking: measure clicks on links in system-generated posts.