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Most Exciting Marketing Technologies to Adopt in 2017

Leadspace

nor with re-tooled data-marts, nor with Master Data Management (MDM). The CMO must figure out how to reach their customers via the influencers in an analytical, automated, data-driven way. Category #4: Analytics rationalization, emergence of Attribution. Web analytics from Adobe or IBM or Web Methods. The INFLUENCERS.

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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

. - Facebook forms: use forms within Facebook pages and apps to gather customer permissions - social sign-in: use social media sign-in services to replace marketing automation forms - personalized Facebook ads : display different ad versions on a Facebook page based on the user’s profile, including both Facebook and non-Facebook data Marketo - sharing: (..)