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Trending Sources

Buying Online Display; Click-through Rate & Conversion Considerations

NuSpark

The online display industry has gone through significant changes over the years.  Unless you have a compelling offer that drives audiences to lead capture landing pages, the CTR is a misleading stat when it comes to measuring performance.  If you are running display campaigns, and showing a typical 80-90% bounce rate, you have a reason to be concerned.  Multi-Channel Funnels. 

87 New (Really) Marketing Automation Stats

Marketing Action

It’s been expanded from 70 stats to 87. Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. It’s a great stat that gets a lot of traction; I just found it on 3 different blog posts published within the last week. Data & Analytics. The Stats.

Stats 54

70 New (Really) Marketing Automation Stats

Marketing Action

Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. It’s a great stat that gets a lot of traction; I just found it on 3 different blog posts published within the last week. You can find it in the Q2 2011 Forrester Wave™ report.). Data & Analytics.

Stats 56

The Ultimate List of 2012 Email Marketing Stats

Hubspot

Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. 2) 59% of new subscribers (who have subscribed within 3 months, and who represent 11% of an email list on average) are not engaged, neither opening nor clicking on emails. Source: Epsilon ) Tweet This Stat. 4) Average email volume per business was down 6.3% Source: Epsilon ) Tweet This Stat.

Stats 57

Polish up your best content to drive content marketing value

grow - Practical Marketing Solutions

According to  Forrester , 50% of content from enterprises is not even being used. To illustrate the opportunity, here are some stats from my company blog: Only 9 percent of MLT’s blog views come from blogs written this month. . Dig into Google Analytics and see what has been working for you. According to Forrester, 50% of content from enterprises is not even being used.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

” Social Networking Growth Stats and Patterns by Social Media Today. This incredible site displays real-time statistics on a variety of global internet metrics, including today’s “Intetnet mood poll,” the relative positions of the largest social networks, how time is spent online, and a constantly changing collection of “Fun Facts” (e.g. hours to 6.3

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity

through Ping.fm [[link] how to specify which of your friends’ photos display on your Facebook profile page, how to create quizzes, block ads and more in this helpful post. Facebook Stats, Facts and Research. You know the statistics : Facebook is the most popular method for sharing online content. It’s approaching one billion users worldwide. ” Ouch. Mark R. More Inc.

73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

The stats are all going the direction of mobile and have been going for some time. so you should definitely use research tools (including Google Analytics on your site, Facebook Audience Insights, and the Facebook Ad dashboard of who is responding to your ads and where) to find out who your customer is and what devices they use. Cognitive Marketing / Predictive Analytics.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. Jim Wehmann predicts that social media measurement will move from inconsistent, ad hoc measures to more sophisticated approaches as the tools and techniques mature, as happened in the early days of the web with email and website analytics.