Remove Analytics Remove Display Remove Forrester Remove Research Remove Twitter
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Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. Following in 2nd through 7th place are paid search, email, branded communities and word-of mouth (tied), branded blogs, and online display advertising.

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity

I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. It may not catch everything, but it finds a lot (via blogs, Twitter, social news sites and Facebook public pages) and presents the information through useful charts and graphs.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Twitter is Ubiquitous Like Terrell Owens, Carrie Underwood, and Coke Zero, Twitter is almost universally on the radar of Americans.

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What Is Dark Social And How Can You Measure It?

EveryoneSocial

Here is a list of dark social examples to keep in mind: Social Networks (LinkedIn, Twitter, Instagram, etc.) Sure, search engines like Google, review sites like G2, and research vendors like Forrester or Gartner still carry some influence — but not as much as people tend to think. Google Analytics. Let me explain below.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

53% of employers now research candidates on social networks before hiring. • 59% are on Twitter, and 43% use a company blog for marketing. Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter.

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99 B2B Marketing Statistics to Back Your Bets

Televerde

More than 50% of B2B marketers say they have created content based on original research in the past year (compared with only 35% of B2C marketers). 79% of US internet users log into Facebook (Pew Research Center, 2019). LinkedIn generates more total conversions than Facebook and Twitter combined! Pew Research Center, 2019).

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. Which Profile Aspects Should Be Emphasized on Twitter, Facebook and LinkedIn? 85% of Inc.