VIEWPOINT | THURSDAY, MARCH 6, 2014
[Analytics, Display] Social media ROI sucks! (Or, you can prove anything if you send out a survey)
Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. Following in 2nd through 7th place are paid search, email, branded communities and word-of mouth (tied), branded blogs, and online display advertising.
MARKETING ACTION | MONDAY, FEBRUARY 24, 2014
[Analytics, Display] Digital Marketing Glossary, Part 2
This is done through a mix of content marketing , search engine optimization, social media, and other tactics designed to attract attention, which Forrester Research has called “the fine art of being found.” According to Forrester Research, companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost.
IT'S ALL ABOUT REVENUE | WEDNESDAY, JANUARY 22, 2014
[Analytics, Display] 10 Must-See Marketing Takeaways From AdExchanger Industry Preview 2014
The shift is a result of the evolution of CRM, marketing automation, cross-channel analytics, and data management. Jenny Wise , Mobile Marketing Analyst, Forrester Research. AOL Networks is seeing that with brand advertisers 45% of display spend is going cross-linkage, according to CEO Bob Lord. Is 1:some actually fine?
FATHOM | TUESDAY, JANUARY 7, 2014
[Analytics, Display] How To Use Increasing Digital Marketing Budgets
Get good (clean) data and analytics; take action. And in prolonged sales cycles, where 4 or more nurturing interactions are required to mature a lead to sales-qualified status ( Forrester Research ), don’t you want to be communicating efficiently? 'So, you have more digital-marketing budget this year. Congratulations!
NUSPARK | SUNDAY, DECEMBER 29, 2013
[Analytics, Display] Buying Online Display; Click-through Rate & Conversion Considerations
The online display industry has gone through significant changes over the years. If you are running display campaigns, and showing a typical 80-90% bounce rate, you have a reason to be concerned. Keep in mind these considerations: You’re really buying impressions with display. Display Targeting with Google. Summary.
DIGITAL VOICES | TUESDAY, AUGUST 6, 2013
[Analytics, Display] 5 Lessons to Keep your Global Website from Getting “Lost in Translation”
When expanding into the global marketplace it is crucial to develop an understanding for each country’s requirements for displaying information and selling products. According to surveys by Forrester 2 (June 2011), the percentage of people regularly accessing the mobile Web in Japan and urban China is more than double the U.S.
CONTENT MARKETING EXPERIENCE | SUNDAY, MARCH 17, 2013
[Analytics, Display] Dozens of reasons why corporate blogs still matter in B2B marketing
Source Forrester. They are analytics and optimization champions. The authors refer to the original role of ‘the market’: a place where people come together, display their goods, talk about the weather and meanwhile, with a chat and a handshake, buy and sell all sorts of goods. Blogging is not new. Been there, done that, right?
MODERN B2B MARKETING | THURSDAY, MARCH 14, 2013
[Analytics, Display] How to Measure the ROI of Your Marketing Programs
Fortunately, various marketing analytics exist to give companies insight into their various programs’ levels of effectiveness: Each sequential method on this list will give you a more accurate view into your customer value data – but this additional insight also comes with a corollary rise in cost and complexity. Multiple touches. Example.
SAZBEAN | SATURDAY, MARCH 2, 2013
[Analytics, Display] Top Internet strategy, marketing and technology links for the week of March 2, 2013
Search Engine Watch) How to Generate Quality Traffic with Display Advertising (Search Engine Watch). News & Notes
HUBSPOT | FRIDAY, DECEMBER 14, 2012
[Analytics, Display] The Ultimate List of 2012 Email Marketing Stats
35) 8 in 10 people say the marketing emails they receive go mainly into their primary personal email account, displayed alongside their personal emails. Source: Litmus Email Analytics, 2012 ) Tweet This Stat. Source: Forrester Research, “Email Marketing Forecast 2012 – 2017? Contrary to rumor, email is not dead. from 45.9%
HUBSPOT | WEDNESDAY, DECEMBER 5, 2012
[Analytics, Display] How to Diagnose and Repair Rotten Lead Nurturing Workflows
Luckily, you can sniff them out with analytics. Using Analytics to Identify Rotten Lead Nurturing Workflows. Identify your poor performing campaigns by checking the following four metrics using your marketing analytics tools. Marketers “sent” emails in 1995. They were fresh and manually made-to-order. The challenge? Use it!
WEBBIQUITY | MONDAY, FEBRUARY 13, 2012
[Analytics, Display] 20 (More of the) Best SEO Guides, Tips and Insights of 2011
Discover how to use Google Analytics data, technical tweaks, website audits, keyword research, fresh content, social media activities and more for SEO success here in 20 more of the best SEO guides of 2011, a follow-up to 40 of the Best SEO Guides, Tips and Insights of 2011 (So Far) published last November. But SEO is changing.
WEBBIQUITY | TUESDAY, FEBRUARY 7, 2012
[Analytics, Display] Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
This incredible site displays real-time statistics on a variety of global internet metrics, including today’s “Intetnet mood poll,” the relative positions of the largest social networks, how time is spent online, and a constantly changing collection of “Fun Facts” (e.g. We’re all hungry for data. hours.
HUBSPOT | FRIDAY, JANUARY 27, 2012
[Analytics, Display] What a Top-Notch Lead Management Program Looks Like
By using analytics to keep tabs of the content leads view and the interactions they have with your company, you can build a more relevant, personalized experience for each lead. With lead scoring, you can attach values to each of your leads based on their professional information and the behavior they’ve displayed on your website.
WEBBIQUITY | TUESDAY, DECEMBER 27, 2011
[Analytics, Display] Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1
through Ping.fm [[link] how to specify which of your friends’ photos display on your Facebook profile page, how to create quizzes, block ads and more in this helpful post. You know the statistics : Facebook is the most popular method for sharing online content. It’s approaching one billion users worldwide. ” Ouch. Mark R.
SOCIAL MEDIA B2B | TUESDAY, JUNE 7, 2011
[Analytics, Display] 7 Ways to Take Your B2B Marketing Mobile
B2B mobile marketing spending will quadruple over the next five years, rising from $26 million in 2009 to $106 million in 2014, according to Forrester Research. That way you can announce or display the content in your various marketing channels such as email campaigns, social networks, mobile apps, blogs, text messages, etc.
E-STORM | FRIDAY, FEBRUARY 25, 2011
[Analytics, Display] Why 'Likes' and 'Follows' Don't Matter in Social Commerce | e.
To put it bluntly, says Forrester’s Nate Elliot , if you’re focusing on fans and followers, then you’re almost certainly doing it wrong.” An estimated $43.4 billion was spent online and social media played a pivotal role in its expansion. Brands more than ever need to move potential customers from the “like” to the “buy.” Absolutely not!
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, FEBRUARY 9, 2011
[Analytics, Display] Monitoring vs Analytics [Infographic]
So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. found a graphic created by Zach Hofer-Shall from Forrester that was similar in concept so I adapted it for this report. SENTIMENT BASED ANALYTICS. ANALYTIC AGGREGATORS.
WEBBIQUITY | MONDAY, FEBRUARY 7, 2011
[Analytics, Display] 55 (of the) Best Social Media Tips, Tactics and Tools of 2010
McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. Adoption soared. 85% of Inc. Magazine.
E-STORM | TUESDAY, DECEMBER 21, 2010
[Analytics, Display] Navigating the 2011 Display Advertising Landscape | e-storm.
Facebook alone, now encircling 600+ million users, took in $2 billion in display advertising revenue. Projections for 2011 look even more robust, especially when marrying display to mobile. billion that same year with display and mobile grabbing 6 percent of total interactive marketing money spent. billion over print ads $22.8
B2B MARKETING ZONE POSTS | WEDNESDAY, DECEMBER 1, 2010
[Analytics, Display] Top 60 B2B Marketing Posts and Hottest Topics November 2010
Google Analytics. New research puts Fortune 500 social media usage on display - grow - Practical Marketing Solutions , November 17, 2010 The Center for Marketing Research at the University of Massachusetts released a new study of the Fortune 500’s adoption of blogging and Twitter. There better be. Why not use it? Facebook Insights.
INSIGHTIQ BLOG | WEDNESDAY, NOVEMBER 17, 2010
[Analytics, Display] Online Analytics in Action: Footprints in the dark
From an analytic perspective it is exciting to see the growth of online sales and even more exciting to see that mobile devices are making up a growing percentage of this activity. Given Quaero's expertise in online and mobile analytics this news makes 2011 prospects look strong. Why does Web Analytics give Marketers fits?
WEBBIQUITY | WEDNESDAY, OCTOBER 13, 2010
[Analytics, Display] What’s the Best Social Media Monitoring Tool? It Depends
Along with the monitoring and alert features you’d expect, Trackur also includes a proprietary algorithm for displaying the influence and reach of individuals discussing your brand or topic—so you can focus on power users and ignore trolls and spammers. simple tool like Google Alerts would pick up most stray citations. No more. UberVU.
THE ROI GUY | MONDAY, OCTOBER 11, 2010
[Analytics, Display] Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness
According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. Marketing Operations and Technology consists of the following services: Lead capture and scoring Collecting and analyzing on-site analytics data Optimizing creative “look-and-feel” (e.g.,
TOM PISELLO | MONDAY, OCTOBER 11, 2010
[Analytics, Display] Tom Pisello: The ROI Guy: Marketing Hierarchy of Needs: Achieving.
According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. Marketing Operations and Technology consists of the following services: Lead capture and scoring Collecting and analyzing on-site analytics data Optimizing creative “look-and-feel (e.g., They do if they are.
E-STORM | MONDAY, DECEMBER 7, 2009
[Analytics, Display] Top 10 Resources for Multichannel (aka Cross Channel) Analytics.
So we hope that this compilation helps you and your organization in understanding the issues on multichannel marketing, how to extract meaningful results, and most importantly, provide new avenues to find information about the growing area multichannel marketing/analytics and attribution. Big caveat! increase in natural search visitors 2.5%
MARKETING INTERACTIONS | TUESDAY, MAY 12, 2009
[Analytics, Display] Does your B2B website cut sales costs?
According to a recent survey done by Forrester Research with Marketing Profs, "94% of respondents consider corporate Web sites a key element in the marketing toolbox and 84% of buyers say Web sites matter in purchase decision making." This is no time for turf battles, ego or company posturing. Where are you losing them?
WEBMARKETCENTRAL | MONDAY, DECEMBER 8, 2008
[Analytics, Display] Getting More Out of Each Click with "Post-Click Marketing"
These services don't collect any information beyond what Google Analytics , WebTrends or other web analytics packages do. The Vendors Here are six services that offer post-click marketing analytics: VisitorTrack , from netFactor -in the company's own words, VisitorTrack is"like caller ID for your website.(it) Was that you?