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- Dozens of reasons why corporate blogs still matter in B2B marketing
Source Forrester. They are analytics and optimization champions. The authors refer to the original role of ‘the market’: a place where people come together, display their goods, talk about the weather and meanwhile, with a chat and a handshake, buy and sell all sorts of goods. Blogging is not new. Been there, done that, right?
MODERN B2B MARKETING How to Measure the ROI of Your Marketing Programs
| THURSDAY, MARCH 14, 2013
Fortunately, various marketing analytics exist to give companies insight into their various programs’ levels of effectiveness: Each sequential method on this list will give you a more accurate view into your customer value data – but this additional insight also comes with a corollary rise in cost and complexity. Multiple touches. Example.
SAZBEAN Top Internet strategy, marketing and technology links for the week of March 2, 2013
| SATURDAY, MARCH 2, 2013
Search Engine Watch) How to Generate Quality Traffic with Display Advertising (Search Engine Watch). News & Notes
HUBSPOT The Ultimate List of 2012 Email Marketing Stats
| FRIDAY, DECEMBER 14, 2012
35) 8 in 10 people say the marketing emails they receive go mainly into their primary personal email account, displayed alongside their personal emails. Source: Litmus Email Analytics, 2012 ) Tweet This Stat. Source: Forrester Research, “Email Marketing Forecast 2012 – 2017? Contrary to rumor, email is not dead. from 45.9%
HUBSPOT How to Diagnose and Repair Rotten Lead Nurturing Workflows
| WEDNESDAY, DECEMBER 5, 2012
Luckily, you can sniff them out with analytics. Using Analytics to Identify Rotten Lead Nurturing Workflows. Identify your poor performing campaigns by checking the following four metrics using your marketing analytics tools. Marketers “sent” emails in 1995. They were fresh and manually made-to-order. The challenge? Use it!
WEBBIQUITY 20 (More of the) Best SEO Guides, Tips and Insights of 2011
| MONDAY, FEBRUARY 13, 2012
Discover how to use Google Analytics data, technical tweaks, website audits, keyword research, fresh content, social media activities and more for SEO success here in 20 more of the best SEO guides of 2011, a follow-up to 40 of the Best SEO Guides, Tips and Insights of 2011 (So Far) published last November. But SEO is changing.
WEBBIQUITY Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
| TUESDAY, FEBRUARY 7, 2012
This incredible site displays real-time statistics on a variety of global internet metrics, including today’s “Intetnet mood poll,” the relative positions of the largest social networks, how time is spent online, and a constantly changing collection of “Fun Facts” (e.g. We’re all hungry for data. hours.
HUBSPOT What a Top-Notch Lead Management Program Looks Like
| FRIDAY, JANUARY 27, 2012
By using analytics to keep tabs of the content leads view and the interactions they have with your company, you can build a more relevant, personalized experience for each lead. With lead scoring, you can attach values to each of your leads based on their professional information and the behavior they’ve displayed on your website.
WEBBIQUITY Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1
| TUESDAY, DECEMBER 27, 2011
through Ping.fm [[link] how to specify which of your friends’ photos display on your Facebook profile page, how to create quizzes, block ads and more in this helpful post. You know the statistics : Facebook is the most popular method for sharing online content. It’s approaching one billion users worldwide. ” Ouch. Mark R.
SOCIAL MEDIA B2B 7 Ways to Take Your B2B Marketing Mobile
| TUESDAY, JUNE 7, 2011
B2B mobile marketing spending will quadruple over the next five years, rising from $26 million in 2009 to $106 million in 2014, according to Forrester Research. That way you can announce or display the content in your various marketing channels such as email campaigns, social networks, mobile apps, blogs, text messages, etc.
E-STORM Why 'Likes' and 'Follows' Don't Matter in Social Commerce | e.
| FRIDAY, FEBRUARY 25, 2011
To put it bluntly, says Forrester’s Nate Elliot , if you’re focusing on fans and followers, then you’re almost certainly doing it wrong.” An estimated $43.4 billion was spent online and social media played a pivotal role in its expansion. Brands more than ever need to move potential customers from the “like” to the “buy.” Absolutely not!
BUZZ MARKETING FOR TECHNOLOGY Monitoring vs Analytics [Infographic]
| WEDNESDAY, FEBRUARY 9, 2011
So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. found a graphic created by Zach Hofer-Shall from Forrester that was similar in concept so I adapted it for this report. SENTIMENT BASED ANALYTICS. ANALYTIC AGGREGATORS.
WEBBIQUITY 55 (of the) Best Social Media Tips, Tactics and Tools of 2010
| MONDAY, FEBRUARY 7, 2011
McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. Adoption soared. 85% of Inc. Magazine.
E-STORM Navigating the 2011 Display Advertising Landscape | e-storm.
| TUESDAY, DECEMBER 21, 2010
Facebook alone, now encircling 600+ million users, took in $2 billion in display advertising revenue. Projections for 2011 look even more robust, especially when marrying display to mobile. billion that same year with display and mobile grabbing 6 percent of total interactive marketing money spent. billion over print ads $22.8
B2B MARKETING ZONE POSTS Top 60 B2B Marketing Posts and Hottest Topics November 2010
| WEDNESDAY, DECEMBER 1, 2010
Google Analytics. New research puts Fortune 500 social media usage on display - grow - Practical Marketing Solutions , November 17, 2010 The Center for Marketing Research at the University of Massachusetts released a new study of the Fortune 500’s adoption of blogging and Twitter. There better be. Why not use it? Facebook Insights.
INSIGHTIQ BLOG Online Analytics in Action: Footprints in the dark
| WEDNESDAY, NOVEMBER 17, 2010
From an analytic perspective it is exciting to see the growth of online sales and even more exciting to see that mobile devices are making up a growing percentage of this activity. Given Quaero's expertise in online and mobile analytics this news makes 2011 prospects look strong. Why does Web Analytics give Marketers fits?
WEBBIQUITY What’s the Best Social Media Monitoring Tool? It Depends
| WEDNESDAY, OCTOBER 13, 2010
Along with the monitoring and alert features you’d expect, Trackur also includes a proprietary algorithm for displaying the influence and reach of individuals discussing your brand or topic—so you can focus on power users and ignore trolls and spammers. simple tool like Google Alerts would pick up most stray citations. No more. UberVU.
THE ROI GUY Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness
| MONDAY, OCTOBER 11, 2010
According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. Marketing Operations and Technology consists of the following services: Lead capture and scoring Collecting and analyzing on-site analytics data Optimizing creative “look-and-feel” (e.g.,
TOM PISELLO Tom Pisello: The ROI Guy: Marketing Hierarchy of Needs: Achieving.
| MONDAY, OCTOBER 11, 2010
According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. Marketing Operations and Technology consists of the following services: Lead capture and scoring Collecting and analyzing on-site analytics data Optimizing creative “look-and-feel (e.g., They do if they are.
E-STORM Top 10 Resources for Multichannel (aka Cross Channel) Analytics.
| MONDAY, DECEMBER 7, 2009
So we hope that this compilation helps you and your organization in understanding the issues on multichannel marketing, how to extract meaningful results, and most importantly, provide new avenues to find information about the growing area multichannel marketing/analytics and attribution. Big caveat! increase in natural search visitors 2.5%
MARKETING INTERACTIONS Does your B2B website cut sales costs?
| TUESDAY, MAY 12, 2009
According to a recent survey done by Forrester Research with Marketing Profs, "94% of respondents consider corporate Web sites a key element in the marketing toolbox and 84% of buyers say Web sites matter in purchase decision making." This is no time for turf battles, ego or company posturing. Where are you losing them?
WEBMARKETCENTRAL Getting More Out of Each Click with "Post-Click Marketing"
| MONDAY, DECEMBER 8, 2008
These services don't collect any information beyond what Google Analytics , WebTrends or other web analytics packages do. The Vendors Here are six services that offer post-click marketing analytics: VisitorTrack , from netFactor -in the company's own words, VisitorTrack is"like caller ID for your website.(it) Was that you?
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