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How B2B Brands Can Drive More Leads This Year

Webbiquity

Image Source: eMarketer. Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. LinkedIn’s free company pages are your core presence for connecting with professionals and developing and sharing content for brand awareness. Display Your Presence.

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Facebook and Google Rule Advertising, and 3 Other Takeaways From the IAB’s Latest Report

Contently

Meanwhile, October was the first month when mobile and tablet devices accounted for more pageviews than desktops, according to analytics firm StatCounter. Per eMarketer, time spent with every medium —including advertising giants like TV, radio, and print—has been colonized by mobile devices. Social ad spend is on the rise as well.

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Should Marketing Automation Customers be Pre-Qualified?

Marketing Craftmanship

Believing that the new technology was a plug & play solution, rather than a tool to make people more effective. Believing that this technology is a plug & play solution, rather than a tool to make people more effective. The error of many desktop publishers? Fast-Forward to Marketing Automation: History Repeats Itself.

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2013 in Review: Top Content Marketing Assets & Initiatives for the New Year

KoMarketing Associates

Four Reasons Why Facebook Power Editor Is an Essential Tool. 7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance. Image courtesy of eMarketer. LinkedIn Marketing. For most B2B marketers, LinkedIn represents a significant source of quality traffic, albeit in small percentages. You’re Not eBay.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

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The Value of Account-based Marketing for B2B Demand Generation

QuanticMind

According to a recent eMarketer report , B2B marketers primarily produce content to drive sales, among other important marketing goals: Creating and distributing content to your target audience on key platforms works well for B2C, but this strategy isn’t enough to achieve B2B marketing goals. Aligning Relevant Technologies.

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How Leveraging Video Content Boosts Organic SEO

Valasys

According to a report from eMarketer , most of the web users prefer watching a video to reading. Online engagement on the pieces of content displayed is an excellent way to tell Google AI algorithms that the content you’re producing is of high-value for your audiences. And it’s not just limited to carousels.