Customer Experience Matrix
OCTOBER 14, 2016
At first glance, you’d think Datorama is definitely not a CDP: it positions itself as a “marketing analytics platform” and makes clear that its primary clients are agencies, publishers, and corporate marketers who want to measure advertising performance. Naturally, there are cases where the answer isn’t clear. Datorama is one of them.
Customer Experience Matrix
DECEMBER 10, 2013
In fact, the people most surprised by this news will probably be the folks at Woopra itself, which positions itself as “an insight company” and has deep roots in traditional Web analytics. On the other hand, Woopra does distinguish itself from conventional Web analytics vendors by stressing the fact that it tracks individuals, not Web pages.
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Customer Experience Matrix
AUGUST 31, 2017
to support streaming inputs, machine learning, real time queries, ad hoc analytics, SQL access, and other things that don’t come naturally to Hadoop. It still has more than 300 predefined attributes for specialized analytics and processing, although the system can function without them. But there’s plenty new as well.
Customer Experience Matrix
MAY 24, 2017
The system relies on marketers to tell it what themes are associated with each product and message (that is, the system has no semantic analytics to do that automatically). Coherent Path says most of its clients move on to display ads, which are also relatively easy to target and measure. Web site offers usually come next.
Customer Experience Matrix
AUGUST 25, 2016
Most Execution firms in the Guide specialize in a particular channel, such as display advertising, social media advertising, Web content, or email. Differentiators include: channels supported (display advertising, social advertising, CRM, marketing automation, email, direct mail, telemarketing, text, mobile apps, content syndication, etc.)
Customer Experience Matrix
FEBRUARY 21, 2014
Marketing automation, Web analytics, and Web content management systems can all access this data via API calls for analytics and as inputs to their own selection and treatment rules. Outside the DMP itself, DemandBase can store content and decision rules to guide bidding and select which ad is displayed to each account.
Customer Experience Matrix
JUNE 20, 2018
Google also announced several enhancements last week that help retailers display their inventory on-line and drive traffic to local stores. A helpful “Experience Browser” overlays the client’s Web site to display data, rules, and results for each decision in context. See this from The Street for more thoughts on the JD.com deal.
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