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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. Although Google Analytics is incredibly popular, used on 55% of all websites , it’s technically illegal in some European countries. With the long-awaited (dreaded?)

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How to use LinkedIn hashtag analytics to boost content reach

Sprout Social

In this article, we’ll dive into why hashtags matter, how they boost your brand’s visibility and how to use LinkedIn hashtag analytics to add fuel to the fire of your LinkedIn marketing strategy. Table of Contents What are LinkedIn hashtag analytics? This is where LinkedIn hashtag analytics come into play.

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37 questions to ask call analytics vendors during the demo

Martech

It’s easy to see why call analytics platforms have become an essential martech tool. Does it track data to the ad level for Facebook and display ads? Speech analytics How does the platform use AI or machine learning algorithms to analyze the content of phone conversations or chats? Click here to download! In your inbox.

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Three Web Analytics Tools Worth a Close Look

Webbiquity

Google Analytics (GA) is the baseline in website traffic monitoring tools. Klipfolio displays GA data in graphical dashboards, and enables you to integrate that information with a social networks, ad platforms, marketing automation systems, and other data sources. Once setup is complete, you can run your first report.

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Mastering the art and science of creative analytics

Martech

In the new analytics landscape, creative execution emerges as the critical optimization lever. For example, there are instances when a display publisher ad placement has been identified as no longer performing well, and the drop-off has been attributed to poor audience targeting or an ineffective bidding strategy.

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The Best Instagram Analytics Tools

Brandwatch Marketing

If you want to go a bit deeper than Instagram’s own analytics offering, this list is for you. Luckily, there are several Instagram analytics tools available to help brands understand what resonates with their audience and how they can optimize their content output. Top 7 Free Instagram Analytics Tools. in 2013 to 32.3%

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How To Access Google Analytics API Via Python via @sejournal, @rvtheverett

Search Engine Journal

From building custom dashboards that display GA data to automating complex reporting tasks, you can set it up using Python. The post How To Access Google Analytics API Via Python appeared first on Search Engine Journal. Here's how to do it.

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