Biznology

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How to find your best B2B prospects

Biznology

Use analytics to build a profile of your best customers, and use that model to find lookalikes. Use Google display ads. So, let’s review the top prospecting tools and techniques that are working for B2B marketers today. And if you have any that I’ve missed, please chime in. Model your most profitable customers.

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Strong and Effective Email Marketing Requires Effort and Diligence

Biznology

Email marketing analytics data are critical to monitoring success and effectiveness, but there’s more qualitative measures to be reviewed, too. Ensure that your emails are still displaying properly on the most recent versions of popular email programs and apps. Review your design and content for accessibility compliance.

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On the limits of personalization

Biznology

This involves powerful analytics, tagging, content strategy, data science, and artificial intelligence (AI). When I do, this data gets passed around all over the web and every site I go to displays ads for Martin guitars. You can have all the data analytics you need to understand what content to deliver to each user.

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30 fascinating facts about organic vs paid social media

Biznology

36% of businesses use social media analytics for more than competitor analysis. Of the 1,500+ stories a person might see whenever they log onto Facebook, Facebook News Feed displays approximately 300. Over 50% of B2B marketers rank social media as a “very” or “somewhat” low-cost ad option. Marketing Charts ).

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Connected consumption is the new customer experience (CX)

Biznology

New real-time big data will use analytics and models to react to changes as customers evolve. What if” scenarios will use predictive analytics to create plans for many kinds of events to apply immediately when needed. Start a real-time dashboard: display user problems and improvements in real-time.

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How to integrate offline campaigns with your digital marketing strategy

Biznology

It works like this—businesses register for a unique phone number from Google that may be displayed on their website or on their ads. This allows businesses to track various parameters like caller ID, call duration, call start and end times from within the Google Analytics dashboard.

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Are you still doing your digital marketing in silos?

Biznology

Display advertising. Some agree with where I am going, but argue that analytics must be a separate area. Each of these areas are dripping with analytics and each should be perfectly capable of setting their Key Performance Indicators (KPIs) and judging how they are doing. Organic search. Paid search. Social media. I don’t agree.