article thumbnail

B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

YouTube famously used “Broadcast Yourself” as its tagline: taking television, putting it on the internet, disintermediating the barriers so that anyone could create their own programming, build an audience, and monetize it. Get actionable analytics and save 5% using discount code: webbiquity. public broadcast models.

article thumbnail

The State of B2B Publishing 2024: A Conversation with ASBPE Leadership, Cory Sekine-Pettite and Davide Savenije

Trade Press Services

Cory Sekine-Pettite: The core business of it hasn’t changed in terms of providing vital information; it’s just how we get it to people and how they consume it that has changed. Davide Savenije: The value of really good information, insights, and journalism and having an engaged, targeted audience hasn’t changed.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Gartner Names Versium a “Cool Vendor” in Retail 2016

Versium

a leading global independent information technology research and advisory company. Gartner found that “low-cost, available computing power, together with the abundance of complex unstructured data, is fueling the rise of artificial intelligence solutions that can go beyond the traditional big data analytics.” About Versium.

Gartner 40
article thumbnail

Versium Announces Major Corporate Milestones and New Hires

Versium

Prior to UIE, Ira spent 25 years at Microsoft in various executive leadership positions in advanced technology areas including robotics, analytics, mobile and TabletPC. For more information, please visit www.versium.com , www.datafinder.com or follow us @versiumsocial on Twitter. About Versium.

article thumbnail

What Salespeople Need to Know About the New B2B Landscape

xiQ

Let’s examine these activities, one by one: Explore: Here, buyers identify a need or opportunity and begin looking for ways to address it, usually via interactions with vendors and self-directed information search on the internet. Specious talk about disintermediation of salespeople obscures the real issues facing firms.

article thumbnail

Prophets of Profit: 25 ABM Experts Give 2017 Predictions & Advice

Engagio

There are technology categories that support ABM, but just like demand gen, there are MANY categories — including account selection, account research, account-based analytics, account-based advertising, sales automation, and more. Check out my Account Based Everything Market Map to see all the examples.

article thumbnail

What Salespeople Need to Know About the New B2B Landscape

xiQ

Let’s examine these activities, one by one: Explore: Here, buyers identify a need or opportunity and begin looking for ways to address it, usually via interactions with vendors and self-directed information search on the internet. Specious talk about disintermediation of salespeople obscures the real issues facing firms.