Webbiquity

JANUARY 19, 2016

For all the bashing of “vanity metrics” in social marketing, those likes and shares (“engagement”) remain the most commonly used measure for evaluating social media success. 80% of marketers use these as primary success metric; 56% base social success on website traffic. Google Analytics) at 59%.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Zoominfo

DECEMBER 19, 2018

Ahrefs TV is all about actionable SEO tutorials that show you how to increase your organic search traffic and rank #1 on Google. Whether you’re an absolute beginner to search engine optimization or an industry leader, you’ll find helpful tutorials on keyword research, link building, content marketing, technical SEO, and much more.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

KoMarketing Associates

JUNE 13, 2013

Digital Marketing – 349,268 members. Members of this group engage in daily discussions about relevant digital marketing topics such as content marketing, social media marketing, site traffic, lead generation, email marketing, and more. Arguably one of the most critical aspects of B2B marketing.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

Zoominfo

OCTOBER 5, 2021

Ahrefs TV Ahrefs TV is all about actionable SEO tutorials that show you how to increase your organic search traffic and rank #1 on Google. Whether you’re an absolute beginner to search engine optimization or an industry leader, you’ll find helpful tutorials on keyword research, link building, content marketing, technical SEO, and much more.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

SocialPilot

MARCH 12, 2024

But don’t you worry, we have just the right tool for you to get your social media marketing affairs in order. If you are looking to take your marketing campaigns to the next level, try SocialPilot. The post 10+ Examples of Awesome Integrated Marketing Campaigns appeared first on SocialPilot.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

markempa

NOVEMBER 14, 2005

« Winning the Complex Sales Cycle with Thought leading Content | Main | Embattled CMOs share strategies to improve marketing influence » Google Makes Web Analytics Free but will it help your lead generation? Google (web) Analytics is now free for websites that have less than 5-million page views.

Lead Generation 120

Lead Generation Analytics Generation Google 120

Versium

SEPTEMBER 12, 2018

DATA BUMP: Versium Analytics, Inc. Chris Matty, Versium Analytics. I’m not the best candidate for a Brazilian wax, and I live probably almost an hour away from West Seattle when there’s traffic.”. In the end, according to Matty, Versium Analytics was able to double the wealth management company’s marketing response rate.

Paid Search Agency 40

Paid Search Agency Companies Enterprise Management Forecasting 40

Versium

SEPTEMBER 12, 2018

DATA BUMP: Versium Analytics, Inc. Chris Matty, Versium Analytics. I’m not the best candidate for a Brazilian wax, and I live probably almost an hour away from West Seattle when there’s traffic.”. In the end, according to Matty, Versium Analytics was able to double the wealth management company’s marketing response rate.

Paid Search Agency 40

Paid Search Agency Companies Enterprise Management Forecasting 40

Sharpspring

APRIL 23, 2020

The Direct Marketing Association says marketers who use segmentation see a 760% increase in revenue. #2 Marketers shouldn’t underestimate the power of personalization. Here’s a simple email from marketing guru Neil Patel. The statistics regarding the effectiveness of email segmentation speak for themselves.

Automation 96

Automation Top of Funnel Click Rate Open Rate 96

Vision6

JULY 5, 2023

Email marketing is the most profitable form of direct marketing. With a strong email campaign you can connect quickly and efficiently with your target audience, nurture leads, and boost your marketing efforts in one fell swoop. What are the benefits of email marketing?

Email Marketing 52

Email Marketing Budget Programs Webinar Metrics Marketing & Strategy 52

Stevens & Tate

JULY 20, 2020

Add a link to instagram stories in order to generate website traffic. Ensure your account is in business mode to automatically receive valuable insights and analytics on how your posts are doing. Use humor through gif’s and memes to execute your brand message through a creative angle. Increasing your Instagram following.

User-Generated Content 78

User-Generated Content Buyer Personas Social Media Ideal Customer Profiles 78

accelerate agency

OCTOBER 1, 2020

Reddit is not a channel that takes kindly to direct marketing. Neil Patel does a great job explaining the intricacies of using Reddit to get more site traffic. If you can get even a small number of those site visitors to view your own site, that’s a massive boost to your own traffic. Beta Bound.

Promotion 52

Promotion Paid Search Agency Companies Startups 52

Mailmunch

JULY 6, 2021

Even in today’s time, where marketing channels are born and discarded without so much as a second thought, emails have held onto the position of the primary professional communication channel for decades. Automation can be a great way to optimize your email marketing efforts and the capabilities of your team.

Enterprise Management 82

Enterprise Management Email Marketing Work Management Optimization 82

NuSpark Consulting

DECEMBER 5, 2011

Feel free to challenge me with your own list or a replacement term for one of the letters. Here we go: A- Analytics. All activity of the lead generation process needs to be measured via a robust analytics program. By optimizing website and landing page traffic; conversion lifts will increase. E- Email Marketing.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

SnapApp

JULY 21, 2016

A pop culture phenomenon for marketers is often just irresistible – like a moth to a flame. All the buzz, the search engine traffic, and the playful angles to take are just dangling there, beckoning. Cribbing some high-viral traffic by slipping in a few keywords to get new attention to your site is a tough approach to dismiss.

Marketing & Strategy 48

Marketing & Strategy Marketing Qualified Leads Lead Ranking Touchpoints 48

Hinge Marketing

SEPTEMBER 1, 2015

And while the misconception that marketing is “fluff” and doesn’t contribute to bringing in business still remains, research has proven otherwise. Time, technology and increased adoption has allowed professional services marketing to become much more of a science and it’s destined to continue in that direction.

Work Management 48

Work Management Planning Advertising Agencies Ad Building 48

Customer Experience Matrix

DECEMBER 27, 2006

Here is list of marketing and branding blogs, courtesy of Chris Brown at Branding and Marketing. This is part of project to increase traffic for less-well-known blogs in the area. Business Enterprise Management Digital Solid Acxiom Direct Marketing Measurement Today Marketing Geek Customer Experience Matrix

Enterprise Management 120

Enterprise Management Brand Identity Branding Copywriting 120

Sharpspring

JANUARY 21, 2020

Research on visitor behavior from Direct Marketing Association (DMA) on Consumer Email Tracking shows that readers are likely to: sign-up for discounts and offers (51%), become regular customers (46%) or actively participate in some type of loyalty program (40%). Optimize Sign-up Incentives to Gain More Email Subscribers.

Tips 52

Tips Trigger Marketing Opt-out Opt-in 52

Sharpspring

JANUARY 21, 2020

Research on visitor behavior from Direct Marketing Association (DMA) on Consumer Email Tracking shows that readers are likely to: sign-up for discounts and offers (51%), become regular customers (46%) or actively participate in some type of loyalty program (40%). Optimize Sign-up Incentives to Gain More Email Subscribers.

Tips 52

Tips Trigger Marketing Opt-out Opt-in 52

NuSpark Consulting

DECEMBER 31, 2011

Reassess and optimize media placements, direct marketing tactics, trade show leads; traditional/digital media mix; Continue to integrate social media into your mix. An “update” on your sales-marketing structure needs to take place in order to serve prospects better. Evaluate current media mix for lead generation.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

Ambal's Amusings

OCTOBER 15, 2009

The High-Tech Direct Marketing Handbook (Ebook). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Blog Marketing Interactions Twitter Ardath421. The High-Tech Direct Marketing Handbook – Howard J. Ardath Albee. Brian Carroll. Brian Carroll's Bio.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

MLT Creative

SEPTEMBER 22, 2011

To borrow another analogy, this is where the battle for market share is won or lost, so winning the middle of the funnel is mission critical. You could be satisfied with focusing on your "ToFu" or "Top of the Funnel," generating as much traffic to your website as possible by creating (everybody sing along with me) tons of remarkable content.

Top of Funnel 40

Top of Funnel Marketing Funnels Inbound Marketing Advertising Agencies 40

Industrial Marketing Today

OCTOBER 2, 2010

The old email marketing strategy of batch and blast or spray and pray is no longer effective. However, there’s no denying the low cost of email marketing. Therefore B2B and industrial marketers continue to favor email marketing over other direct marketing channels.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Martech

MARCH 23, 2022

One of the most frequent cliches in marketing analytics is that there are things that simply can’t be measured. Further up, we have digital traffic, which is also relatively easy to measure — web analytics, individual channel analytics like Facebook, LinkedIn, YouTube, etc. It’s intangible. What it is.

Marketing Attribution 110

Marketing Attribution Lead Ranking Sales Qualified Leads Marketing Automation Services 110

The Lead Agency

APRIL 5, 2018

You may not think of your business location as a marketing tactic at the time, but, often your location can have a massive impact on the effectiveness of your marketing. Making sure that each customer touchpoint assists in the buyer journey is vital to building a healthy marketing and sales funnel.

Marketing Mix 67

Marketing Mix Enterprise Management Work Management Marketing Management 67

B2B Digital Marketer

SEPTEMBER 29, 2020

09:50 – The push/pull piece in Content Marketing. 11:16 – Constantly evaluating your marketing plan. 13:40 – The importance of information and analytics. 22:42 – Marketing is an orchestra. 25:26 – Becoming a disruptor in your digital marketing area.

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

Online Marketing Institute

NOVEMBER 16, 2012

Strategies Data-Driven Marketing Marketing Automation Marketing to Latinos Conference Call Local Retail Sports & Entertainment Politics & Advocacy Automotive CPG Financial Services Healthcare & Pharma Agency Spotlight. SEO Paid Search Search Marketing. Audience/Traffic. Web Analytics. ); //.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

Stevens & Tate

MARCH 22, 2021

Not to mention that you’ll want to use each social media platform’s analytics to monitor your brand’s performance over time. In email marketing, you build an email list and then start sending out emails to market your business. It can integrate various data directories to help fill in contact information.

Marketing Websites 52

Marketing Websites Marketing Automation Services Work Management Buyer Personas 52

Single Grain

SEPTEMBER 4, 2019

It is a common practice for multicultural campaigns to target audience segments according to language, geolocation, dayparting , IP and traffic type (channel). How to Use Predictive Analytics for Better Marketing Performance. Capturing the attention of narrow audience segments, such blogs actually gain large volumes of traffic.

Marketing AI 80

Marketing AI Advertisements Advertising Work Management 80

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. Reverse IP look up appears to be the new thing here. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

SpotMe Blog

JUNE 29, 2023

According to recent estimates, the top 15 pharma companies spend over $50 billion annually on marketing in the US alone. The majority (over 60%) of pharma marketing budgets are allocated to sales representatives who directly market to physicians and specialists. Make changes to your strategy and messaging to optimize results.

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing Strategy 52

Convince & Convert

MAY 10, 2012

Jay : So the premise of this post is that we spend a lot of time in social and in content marketing talking about eyeballs and how much traffic do we have and how many visitors do we have and how many unique visitors do we have and all this. Pinterest is sending more traffic from Twitter. Eric : Yeah, I just keep my mouth shut.

Work Management 114

Work Management Mobile Marketing Marketing Management Mobile Advertising 114

Content Standard

JULY 26, 2016

When Facebook opened API access to its marketing and advertising platform to us in 2010, brand marketers came rushing in, seeking the first-mover advantage into a new channel that accounted for an increasing amount of people’s time and attention at home and at work.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Enterprise Management Planning 40

PureB2B

JANUARY 22, 2022

It is easier to grasp the difference by comparing it to conventional inbound marketing. Inbound marketing entails directing the bulk of a budget's resources and creating leads via attractive offerings. They will target specific accounts that both parties believe are the best fit for your solution.

Demand Generation 48

Demand Generation Account Based Marketing Demand Generation Agencies ABM 48

PureB2B

JANUARY 22, 2022

It is easier to grasp the difference by comparing it to conventional inbound marketing. Inbound marketing entails directing the bulk of a budget’s resources and creating leads via attractive offerings. They will target specific accounts that both parties believe are the best fit for your solution. Business Email *.

Demand Generation 48

Demand Generation Account Based Marketing Demand Generation Agencies ABM 48

Webbiquity

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Webbiquity

OCTOBER 27, 2010

This can be measured in a variety of ways such as number of “mentions&# of your company across social media channels, traffic driven directly from social media sites, and increases in branded search traffic (often the result of exposure through social media or traditional PR activities).

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100