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Google Analytics Upgrade Could Bode Well for Google Plus

Biznology

This week Google introduced some significant changes to its widely used analytics offering. The Google Analytics blog tells us “The new reports bridge the gap between social media and the business metrics you care about – allowing you to better measure the full value of the social channel for your business. Google Groups.

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20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

TagCrowd is an online application that generates word clouds to better visualize word frequencies in any given text. We use it to write more effective blog titles as well as HTML titles based on the analysis of the words we use. Digg Reader. Digg Reader is a news aggregation service operated by Digg.

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6 Critically Undervalued Social Media Success Metrics

Convince & Convert

Should you care more about Digg submission than about comments? PostRank Analytics solves this problem. Free if you connect with their “influencers” outreach program, or $15/month if you do not, PostRank provides a useful, detailed blogging scoreboard, especially if you connect it with your Google Analytics account.

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Understanding the Value of Social Media Data

Buzz Marketing for Technology

Classic social media monitoring with a listening platform like Radian6 involves a stream of data centered on a search for specific word like “Avaya”- it’s very tactical and mostly used for reactive purposes such as social customer support or brand/crisis management. But in reality it’s what you do with that data that makes the big difference.

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Five Expert Copywriting Tips

Webbiquity

Daniel Flamberg argues that far from being a straitjacket on the competitive process, incorporating SEO keyword research and knowledge into web copyrighting is essential and an opportunity missed if not employed; “Effective key words and phrases can be creative cues for other forms of branded customer engaging messaging.

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Tips to Make Your Email Marketing Messages Matter This Summer

Webbiquity

Even B2B companies can “summer-up” as Alcatel-Lucent did when touting application enablement, with one image featuring the words “open has value” floating over a woman relaxing on a green, inviting field. • Take advantage of your reporting and analytics to track how your recipient behaviors are changing with the season.

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Blogging Is Good Business – 8 Tips To Get It Right

Marketing Insider Group

I try to stay within 300-700 words. I share once on Linkedin, StumbleUpon, Digg and sometimes Facebook. Last but not least, use analytics and reporting to see what articles drive organic (SEO) traffic and what articles work for Twitter. Whether they are numbered lists or bullet points. Watch your length. Respond to comments.

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