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Tips to Make Your Email Marketing Messages Matter This Summer

Webbiquity

It’s that time again – the dog days of summer for email marketers when recipients are eager to trade in the cold blue hue of their computers for some warm summer rays. Whether it’s a sale or trade show, hone in on the social elements – create a visual picture of the food, drink, service and good times with others they can expect.

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Four Ways to Measure Social Media Marketing Results

Webbiquity

The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Subscribe to the comments for this post? Tweet This!

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics. Share this on del.icio.us.

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Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

Christina Warren takes “a look at how PR professionals are using social media (such as driving authenticity ad building brand loyalty) to achieve real results when dealing with business-to-business relationships…(and) some of the tools of the trade that PR pros are using to measure the success of their endeavors.&#

PR 100
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Change or Die | Fast Company

Buzz Marketing for Technology

My Bookmarks Digg Del.icio.us Unfortunately, that kind of emotional persuasion isnt taught in business schools, and it doesnt come naturally to the technocrats who run things -- the engineers, scientists, lawyers, doctors, accountants, and managers who pride themselves on disciplined, analytical thinking. Why is that so damn hard?

Companies 100
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The ABCs of Off-Page SEO Tactics

Hubspot

Organization, directories, trade events and publishers (online and offline) can endlessly debate the finer points of SEO best (and worst) practices. Also review your website analytics for referrers as an indicator of traffic from article directory sites.? Bookmarked or promoted website pages in Digg and similar sites.

Tactics 28
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The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

B BackType - BackType is a social media analytics company that helps companies measure their social engagement. Compete - Compete is a web-based application that offers users and businesses web analytics and enables people to compare and contrast the statistics for different websites over time. An example of this is the Twitter API.