Digital B2B Marketing
APRIL 6, 2011
Half of the content was focused on how to use social media throughout the sales cycle and the increase in demand this drives. Reply Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. It was the silence of Twitter. Views expressed are my own.
Webbiquity
AUGUST 2, 2010
Substituting thought-leadership content for ad copy— telling rather than selling —should benefit both buyers and sellers, by increasing the knowledge of buyers and shortening sales cycles (though this latter effect may be masked by current economic conditions). Writing a book in tweets is like writing a very long #Haiku series.
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Online Marketing Institute
NOVEMBER 2, 2010
Maybe the long sales cycle in many B2B markets is the culprit. Or the (unsustainable) lack of communication between marketing and sales. This may be true of many consumer marketing departments too, but in the age of digital and e-commerce, its much less likely. Or (God forbid) its down to the calibre of the average B2B marketer.
Digital B2B Marketing
MARCH 1, 2011
We cannot measure the ultimate outcome (sales) with a long sales cycle and be agile marketers. It takes too long and there are not enough sales to provide meaningful insight into each element of a program. Step One: Choose Measurements Select one or two activities that are good early proxies for future sales.
Webbiquity
FEBRUARY 14, 2011
Re-Architecting the B2B Sales and Marketing Process for a New Decade by Reflexions. “Sales organisations are reporting extended sales cycles, declining win rates, and that a growing number of apparently promising opportunities are ending in ‘no decision.’ What’s a sales executive to do?
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