B2B Marketing Zone Posts

APRIL 5, 2010

Three Components Of A Buyer Persona Game Plan That Inform Executives - Buyer Persona Insights , March 22, 2010 Today’s executives, particularly in sales and marketing, are facing increasing pressure to come up with game plans to engage the buyer. Generating a Buyer Persona with Facebook Advertising , March 30, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

B2B Marketing Zone Posts

JANUARY 4, 2011

Be Careful What Assumptions You Make with Analytics - B2B SEO , July 23, 2010. Getting Back to the Roots of Buyer Personas: Interview with Tony Zambito of Goal Centric - Savvy B2B Marketing , March 22, 2010. Understanding the Five Customer Relationship Stages to Full Engagement With Your Brand - Fifth Gear Analytics , October 25, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

B2B Marketing Zone Posts

AUGUST 3, 2010

Dig Deep with B2B Buyer Personas - The Content Factor , July 6, 2010 Every B2B marketer I talk to is on board with the concept of user personas to guide their web content strategy. Now our team is working with several clients to really drive this concept home, and apply personas more aggressively to the content they are creating.

Ning 40

Ning Paid Content Facebook Sales Management 40

Webbiquity

FEBRUARY 14, 2011

Bob Leonard details 14 key factors for developing an effective b2b social media plan, among them: include input from sales, develop target personas, have a realistic content development plan, and build in analytics. Are B2B Marketers Missing the Point? by Marketing Interactions. 8 marketing blunders to avoid by iMedia Connection.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100