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Fundamentals of Product Experimentation for Beginners

Convert

Embracing the scientific process is essential for adapting to market shifts and changing user preferences in a calculated manner—as opposed to haphazardly. If you deny it, I’ll refer you to Blockbuster and Digg. I see this trend happening in many organizations, and I am confident more organizations will follow.

Product 52
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Five Expert Copywriting Tips

Webbiquity

In this guest post, Patrick Schwerdtfeger outlines the “Motivating Sales Sequence&# sales process and how it relates to copy writing, starting with getting their attention (“The opening sentences need to jolt your readers to attention.&# ) and concluding with a call to action (“Be specific. Share this on Bebo.

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Best Search Engine Marketing Tips of 2009, Part 1

Webbiquity

Khalid Saleh provides helpful tips on how to improve conversion rates such as analyzing your analytics, viewing optimization as a long-term commitment, andstarting optimization during the initial site development process. Though this post is aimed primarily at b2c e-commerce sites, b2b marketers may find a few useful takeaways as well.

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Best AdWords Tips and Tactics of 2009, Part 1

Webbiquity

Emel Mutlu steps through the benefits of and process for creating rich media AdWords ads for display across Google’s content network. for Windows and Mac by Austin Rachlin, which outlines the process for importing CSV files for editing in the AdWords Editor. Rich Media and Video templates in display ad builder by Inside AdWords.

Adwords 100
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Best Business Blogging Tips of 2009, Part 2

Webbiquity

Defining an outstanding corporate blog as “one that accomplishes the clearly articulated goals of the organization,&# Chris Baggott provides five examples, including Carhartt’s Tough Jobs blog (focused on user-generated content) and the Alerding Castor blog, targeted at attracting high-value clients. Share this on del.icio.us.

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The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

I hope that you will pass this blog post along to others in your organization and maybe even print it out to have on hand when others have questions related to social media marketing. B BackType - BackType is a social media analytics company that helps companies measure their social engagement. An example of this is the Twitter API.

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

I hope that you will pass this blog post along to others in your organization and maybe even print it out to have on hand when others have questions related to social media marketing. BackType - BackType is a social media analytics company that helps companies measure their social engagement. An example of this is the Twitter API.