Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

JANUARY 2, 2013

Get in good with your analytics ? The first place I always start when evaluating a business' marketing is figuring out where the heck all their site traffic, leads, and customers come from. It's important to keep this curveball in mind when evaluating organic search as a traffic and lead generation source. 2) Referrals.

Traffic 28

Traffic Marketing Websites Work Management PPC 28

Hubspot

JUNE 23, 2010

B BackType - BackType is a social media analytics company that helps companies measure their social engagement. Compete - Compete is a web-based application that offers users and businesses web analytics and enables people to compare and contrast the statistics for different websites over time. An example of this is the Twitter API.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

DECEMBER 30, 2011

Its analytics service can show you which pages are trending, where people are interacting with your brand, and what they're saying about your content on Twitter. BackType - BackType is a social media analytics company that helps companies measure their social engagement. Reddit - Reddit is similar to Digg.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

JULY 23, 2010

Call-to-Actions – Your blog should be a lead generating machine. If so then include Reddit and Digg. Analytics – Look at page views, links, comments and where content was shared. Every day or every week or anything in between. Do what is realistic for you. The most important thing is consistency.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Online Marketing Institute

NOVEMBER 8, 2010

When adding social media into the mix, marketing departments must be able to prove success, and oftentimes lead generation and ROI are two measurements that upper management wants to see. Regus , a global provider of workplace solutions, recently experimented with using social media for lead generation.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Convince & Convert

SEPTEMBER 18, 2011

It’s a critical data point, and is generally easy to derive through Google Analytics, YouTube insights, or similar. Here we’re measuring how successful your content is in getting consumers to share it with others, as determined by tweets, likes, Linkedin shares, Google + shares, Diggs, and the like.

Lead Scoring 153

Lead Scoring Lead Ranking Digg Marketing Analytics Tools 153

WebMarketCentral

JANUARY 23, 2009

There are still some specialized skills required—it certainly helps to have some background in online marketing, web analytics and HTML coding—though King's clear and concise prose removes a lot of the mystery. Buzz , Digg and Photo.net. "A King's book makes it possible for any business to improve its online performance.

Optimization 20

Optimization Marketing Websites PageRank Lead Scoring 20

Webbiquity

FEBRUARY 21, 2011

It’s direct, cost-efficient, and, done properly, still an effective channel for lead generation, nurturing and sales. For example, Helen Leggatt reports that “the inclusion of social media sharing buttons in email generated click-through rates around 30% higher than email sent with no sharing options.&#.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Webbiquity

JANUARY 10, 2010

Marty Weintraub provides a remarkable and highly detailed guide to setting up a social media reputation monitoring dashboard using free tools such as Google Alerts, iGoogle, Google Analytics, and keyword tools along with Excel. Study: Company Blogs Lead Social Media Options by MediaPost. What’s In Your Social Media Toolkit? Tweet This!

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Digital B2B Marketing

MARCH 24, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Content , Demand Generation Tagged with B2B marketing , lead generation , registration Like Be the first to like this post. Are you ready to market your marketing and begin changing perception and behavior? Views expressed are my own.

B2B Thought Leadership 100

B2B Thought Leadership Demand Generation Agencies Digg Demand Generation 100

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). B2B Sales Lead Generation using SMM , Monday, July 19, 2010. Selling to Big Companies ( Sales Amazon Books Leads B2B Training Prospect ). Sarah Worsham ( @sazbean ). Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

AUGUST 2, 2010

As online marketing continues to rapidly evolve, web analytics provider Unica surveyed 155 marketing pros about their technology usage and plans to develop this concise report. 2010 Lead Generation Marketing ROI Study (32 pages). Writing a book in tweets is like writing a very long #Haiku series. Share this on del.icio.us.

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Hubspot

JULY 29, 2018

Compete - Compete is a web-based application that offers users and businesses web analytics. Digg - Digg is a social news website that allows members to submit and vote for articles. For marketers, ebooks commonly serve as lead generating content -- people must fill out a form to receive their ebook copy.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Online Marketing Institute

NOVEMBER 4, 2010

When adding social media into the mix, marketing departments must be able to prove success, and oftentimes lead generation and ROI are two measurements that upper management wants to see. Regus , a global provider of workplace solutions, recently experimented with using social media for lead generation.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

B2B Marketing Zone Posts

APRIL 5, 2010

B2B Online Marketers Focus on Lead Gen - eMarketer , March 4, 2010 Lead generation for B2B Marketing. 7 Demand Generation Best Practices - Marketing Genius Blog , March 11, 2010 This post presents 7 best practices for demand generation and provides many ideas to improve your marketing campaigns and lead generation effort.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Webbiquity

FEBRUARY 7, 2011

McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog. How to Use Social Media for B2B Marketing by Inc. So, Your CEO Wants to Tweet! Related Post.

Social Media 100

Social Media Paid Content Tactics Tips 100

B2B Marketing Zone Posts

JANUARY 4, 2011

Be Careful What Assumptions You Make with Analytics - B2B SEO , July 23, 2010. Understanding the Five Customer Relationship Stages to Full Engagement With Your Brand - Fifth Gear Analytics , October 25, 2010. 8 Critical Success Factors for Lead Generation 2.0 - B2B Lead Generation Blog , April 29, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

B2B Marketing Zone Posts

AUGUST 3, 2010

5 Ways to Make A Better Analytics Presentation - Manhattan Marketing Maven , July 23, 2010 Analytics are the new black. Blog to Generate Leads - Lead Views , July 16, 2010 The importance of Corporate blogging is known to all, but few companies are able to use this medium as a lead generation tool.

Ning 40

Ning Paid Content Facebook Sales Management 40

Scoop.it

MAY 6, 2021

People curate content on their social media pages, add RSS feeds to their blogs, and you’ll find this type of content presented on social bookmarking sites such as Digg. Using twitter analytics tools like socialert, ritekit, hashtagify will allow you to see what hashtags your competitors are using successfully. Hashtag research.

Curation 113

Curation Twitter Content Digg 113

Webbiquity

FEBRUARY 7, 2012

” Although 95% of B2B marketers report using social networks to reach prospects, “nearly 30% are not tracking the impact of such campaigns on lead generation and sales. And among those who do, about 42% of marketers replied that zero or an uncertain number of sales leads resulted from social media programs.”

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

FEBRUARY 14, 2011

Bob Leonard details 14 key factors for developing an effective b2b social media plan, among them: include input from sales, develop target personas, have a realistic content development plan, and build in analytics. Lead generation: Real-time, data-driven B2B marketing and sales by MarketingSherpa Blog. Share this on Bebo.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100

Webbiquity

AUGUST 26, 2010

Brian Carter uses this post along with a white paper and video to share more than four dozen tips and best practices for Facebook advertising, which he describes as a combination of “AdWords’ copywriting and analytics with image-oriented linkbait.&# Facebook Marketing: Ultimate Guide by SEOmoz. ** 5 stars. Share this on Bebo.

Facebook 100

Facebook Search Marketing Advertisements Advertising 100