Customer Experience Matrix

NOVEMBER 29, 2010

Summary: Treehouse Interactive has been slowly enhancing its marketing automation system with features that appeal to experienced users. Its marketing automation system offers the usual range of functions: email, Web analytics, landing pages, multi-step campaigns, lead scoring, CRM integration, ROI reporting. Web analytics.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Online Marketing Institute

JULY 31, 2009

I would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. We generate, score and manage leads to sales completion and integration with Salesforce.com.

Enterprise Management 40

Enterprise Management DemandBase Work Management Marketing Management 40

Webbiquity

FEBRUARY 14, 2010

The company’s new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with Salesforce.com. Large companies can opt to pay a one-time fee of $2,500 for unlimited sales users.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100