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| | CUSTOMER EXPERIENCE MATRIX
NOVEMBER 29, 2010 [Analytics, Digg] Treehouse Interactive Refines Its Features and Targets Larger Firms
Summary: Treehouse Interactive has been slowly enhancing its marketing automation system with features that appeal to experienced users. One telling statistic is that about half its new customers are replacing an existing marketing automation system – a sure sign that Treehouse offers features that only an experienced marketer will realize are missing from other products. Its marketing automation system offers the usual range of functions: email, Web analytics, landing pages, multi-step campaigns, lead scoring, CRM integration, ROI reporting. Web analytics.
| | IT'S ALL ABOUT REVENUE
JUNE 10, 2011 [Analytics, Digg] The 4 Stand Out Aspects of Salesforce Summer 11
While this release is not heavy on features by Salesforce.com standards, the company has been on an acquisition spree as of late and the Dreamforce keynote only a few months away, so I expect to see a lot more in the works. For me, four things in this release stand out: The rapid development of Chatter features. Salesforce.com’s development of numerous Force.com features and tools. The commitment to deliver features requested by Salesforce users. Analytics continuing to be a top level feature. Analytics. Chatter. Force.com.
JUNE 10, 2011 | IT'S ALL ABOUT REVENUE
[Analytics, Digg] The 4 Stand Out Aspects of Salesforce Summer 11
MARCH 4, 2011 | IT'S ALL ABOUT REVENUE
[Analytics, Digg] May The Force Be With You: 4 Takeaways From Cloudforce 2011
NOVEMBER 29, 2010 | CUSTOMER EXPERIENCE MATRIX
[Analytics, Digg] Treehouse Interactive Refines Its Features and Targets Larger Firms
NOVEMBER 23, 2010 | WRITING ON THE WEB
[Analytics, Digg] 3 Great Twitter Apps for Content Marketers
MAY 7, 2010 | MARKETING GENIUS BLOG
[Analytics, Digg] 9 Social Listening & Tracking Tools
MARCH 30, 2010 | MARKETING GENIUS BLOG
[Analytics, Digg] Why CRM Is Not Enough For B2B Marketing
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| | IT'S ALL ABOUT REVENUE
MARCH 4, 2011 [Analytics, Digg] May The Force Be With You: 4 Takeaways From Cloudforce 2011
Salesforce.com thinks the SaaS industry is ready for a re-launch. Cloud 2 ” is now the fundamental underpinning of Salesforce.com’s application strategy. Embracing this new reality, Salesforce is rolling-out a number of new social features. If implemented properly, these features will create a social media command center baked into the proven Service Cloud application. new agent console, and enhanced analytics to manage the increased data follow. Salesforce.com is committed to building a powerful development platform. by Andrew Sinclair | Tweet this.
| | WEBBIQUITY
FEBRUARY 14, 2010 [Analytics, Digg] Genoo Aims to Shake Up Marketing Automation Market
The company’s new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with Salesforce.com. Additional marketing users (with full editing privileges) are $49 per month, while sales users (access to leads only, with ability to update information about a lead, synchronize with their Salesforce.com account, view lead interest profile or push leads back to nurturing from within their Salesforce.com account) are $9.95
| | WRITING ON THE WEB
NOVEMBER 23, 2010 [Analytics, Digg] 3 Great Twitter Apps for Content Marketers
CoTweet holds the distinction of being the Twitter app of choice for some of the largest corporations that have finally begun to take their Twitter campaigns seriously, including Ford, Dell, Whole Foods, Salesforce.com and and several others. CoTweet Enterprise requires offers a full range of dynamic features for companies that are dedicated to creating a substantial presence across multiple Twitter accounts, such as solid workflow reports and advanced analytics. Digg this! Today’s post was written by Louise Baker, freelance blogger and journalist. CoTweet.
| | MARKETING GENIUS BLOG
MAY 7, 2010 [Analytics, Digg] 9 Social Listening & Tracking Tools
One great feature is the ability to identify an opportunity and, send it directly to the person who should respond. The interface for Meltwater is great, and they allow for geo-tagging and analytics. For those of you using SalesForce.com here is a great addition to support Sales and Marketing alignment. Digg this! Here is a list of 9 social media tracking and monitoring tools. Some are paid-for and some are free. Many can be used together, and some integrate with others to maximize efficiency, tracking and response time. Radian6. This is a paid listening service.
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DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009 [Analytics, Digg] Demandbase: A New Twist In The Lead Management Automation Market
would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. When evaluating any technology to help manage demand, the short list of features should look something like: 1) Prospect data acquisition — helps with targeting, list building, list management, and data quality. Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us MORE >>
DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009 [Analytics, Digg] B2B Lead Management Market Heats Up
problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. Posted by Laura Ramos at 05:46 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us Michael A. MORE >>
LOOPFUSE | MONDAY, DECEMBER 14, 2009 [Analytics, Digg] Is Your Social Media Marketing Accountable?
December 15th, 2009 by Matthew Quinlan Twitter, Facebook, LinkedIn, Digg, Delicious, Yelp, YouTube, FreindFeed, Slideshare, Flickr… it seems like every day another social media channel is launched. Is Your Social Media Marketing Accountable? With ever dwindling resources, marketers must choose where to spend their time and effort. It’s tempting to just engage on the most recognized channels. But how many of us really know which of these channels is most effective for our particular audience? I’m curious to see what Marcus has in store. Comments are closed. MORE >>
MARKETING GENIUS BLOG | TUESDAY, MARCH 30, 2010 [Analytics, Digg] Why CRM Is Not Enough For B2B Marketing
Web analytics for identified web visitors. To go beyond a feature list, I’d like to give an example of such a modern campaign: a series of online seminars, also called webinars. Continue to monitor prospect interest levels (web analytics). CRM systems like Salesforce.com, NetSuite, Oracle CRM, Microsoft Dynamics or SugarCRM are definitely helpful for marketing, at least to a certain extent. Marketing features have been added as an afterthought. don’t want to create a long list of missing features, that would get a little boring. Digg this! MORE >>
MARKETING GENIUS BLOG | WEDNESDAY, JULY 1, 2009 [Analytics, Digg] Lead Management Features
In this post I will describe the features that support all four steps. Social Media (Twitter, LinkedIn, Facebook, Blogging, Digg, and so on). Use testing and web analytics to find out what works best for you. Web Analytics. This process helps to improve sales & marketing collaboration: Integrate Marketing Automation with the CRM system (salesforce.com, NetSuite, SugarCRM). One important feature that I’d like to mention is reporting. Which will also loosely define the topics that I will write about in future posts.). Registration forms. MORE >>
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