Remove email-campaign landing-page
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Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010

B2B Marketing Zone Posts

Be Careful What Assumptions You Make with Analytics - B2B SEO , July 23, 2010. Calculating the Value of a B2B Marketing Campaign - Digital Body Language , March 17, 2010. With this checklist, you can build a compelling landing page - B2B Web Strategy , March 11, 2010. Loopfuse , June 30, 2010.

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B2B Lead Management Market Heats Up

Online Marketing Institute

problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management.