Adobe Experience Cloud Blog

MARCH 17, 2011

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? An example would be a triggered email inviting someone to comment on a Facebook conversation if they mention your company name in Twitter. .

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48

Webbiquity

SEPTEMBER 1, 2010

Writing that “The most productive PR path…is a blended approach to social and traditional media,&# Len Stein offers a quick but valuable process for obtaining and promoting old and new media coverage using multiple tools like social bookmarking sites, internal company distribution, your own website, marketing emails and more.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Webbiquity

JULY 28, 2010

In short, he’s an extremely smart guy, though with an analytics-heavy, big organization background that shows through in this book. Spam email led to a consumer backlash over unwanted advertising and the rise of ad-voidance. One million websites. How quaint that number now seems! Share this on Bebo. Share this on del.icio.us.

Social Media 100

Social Media Social Marketing Planning Media 100

Convert

NOVEMBER 13, 2023

If you deny it, I’ll refer you to Blockbuster and Digg. Test different in-app prompts or email campaigns to encourage existing customers to purchase add-ons or upgrades. Product Data & Analytics: What Do You Need to Have in Place Before You Can Experiment? So, they prioritized notifying users of the feature.

Product 52

Product Lead Ranking A/B testing Sample 52

Webbiquity

APRIL 10, 2017

Enter any word, phrase, brand or product name, or boolean string, and Google will send you periodic email updates of all mentions it finds. That should change because Alerts is probably the best way to track any topic…Alerts are easy to set up, simple to manage, and Google will push them to your email whenever you like.”

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

Hubspot

JANUARY 2, 2013

Get in good with your analytics ? If it's you doing the posting, you can also add a tracking token before posting to track those links as part of a larger campaign for you to analyze later! There are sites like StumbleUpon, Digg, Delicious, Squidoo, even HootSuite that might be bucketed under here! 4) Email Marketing.

Traffic 28

Traffic Marketing Websites Work Management PPC 28

Online Marketing Institute

MARCH 13, 2011

By this I mean that your team needs to have complete visibility into all marketing efforts and results, as well as the ability to launch sales generated marketing campaigns. Visibility into marketing results: LeadLander One of the most overlooked areas for a sales team is access to website analytics. This is easier said than done.

Startups 40

Startups Leadlander Jigsaw Tools 40

Online Marketing Institute

NOVEMBER 8, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Affect recommended an integrated campaign that combined social media, online video, an online sweepstakes and in-person events.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

JANUARY 4, 2011

Implement “subscribe” buttons via RSS and Email 23. When people write a comment actually take the time to email them directly and thank them for the comment and if they ask a question, then answer it. Another email subscriber tactic includes a suggestion to refer a friend to join the email list 67.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

WebMarketCentral

APRIL 27, 2009

7 Strategies to Invite More People Into Your Audience by Problogger Social media rockstar Chris Brogan details several strategies to not just grow your blog audience, but also attract the right kind of readers (these do not include getting on the first page of Digg).

Best Practices 20

Best Practices Business Adwords Blogger 20

Convince & Convert

MARCH 4, 2010

effective social media campaigns that left no question of their effectiveness. Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. JeffBullas.com How to measure social media. How can I help you?

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

WebMarketCentral

MAY 18, 2009

Google Social Bookmarking and Blog Recommendation Engine by Key Web Data The inimitable Chris Lang explains social features added to Google Reader (such as bookmarking capability and a friends list), why they were added, and how Google will likely use this information (to create a Digg-like system that can't be gamed).

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

Customer Experience Matrix

NOVEMBER 29, 2010

Its marketing automation system offers the usual range of functions: email, Web analytics, landing pages, multi-step campaigns, lead scoring, CRM integration, ROI reporting. The greatest divergence from industry norms is Treehouse contacts always enter campaigns by completing a form. Web analytics.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Webbiquity

FEBRUARY 21, 2011

While social media is the flashy show horse of online marketing, email remains the solid workhorse. According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year. Well, unlike social media, email is virtually universal.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Webbiquity

FEBRUARY 14, 2010

The company’s new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with Salesforce.com. per 1,000 emails sent. per 1,000 emails sent. Share this on del.icio.us.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100

Content Marketing Institute

JULY 13, 2018

Engage your email list. Much like social media, email remains an effective platform for blog promotion, but today’s environment necessitates more nuanced and thoughtful campaign execution. Here are a few ways to make your deliveries more dynamic: Use an RSS-to-email feature to automate blog post deliveries.

Promotion 102

Promotion Peer-to-peer Digg Budget Programs 102

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). Dianna Huff – B2B Marcom ( Small Business Newsletter Email Campaign Facebook SEO Budget Writing ). Earnest on B2B ( Cross-Sell Acquisition Target Campaign Differentiation Statistics Experience ). Sarah Worsham ( @sazbean ). Dianna Huff ( @diannahuff ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Digital B2B Marketing

APRIL 7, 2011

It lives on, its very existence reducing the effectiveness of your brand campaign. The problem is, click rates hurt brand campaigns. When created with click rates in mind, your campaign will: Focus on a call to action instead of your core message. Click rates live on for a simple reason. As a brand marketer, you went backwards.

Click Rate 100

Click Rate Demand Generation Agencies B2B Marketing Enterprise Management 100

Webbiquity

JANUARY 10, 2010

Flock is a “social web browser&# that integrates email, photos, video and social media sites into a single interface, while simplifying sharing and publishing. Jing lets you capture on-screen action or animate still images, add narration, and upload the final video or YouTube or other video-sharing sites or share by email.

Tools 100

Tools Enterprise Management Marketing Management Best Practices 100

Digital B2B Marketing

MARCH 31, 2011

ACME sends three emails a month to a database of 50,000 people. In addition to the traffic driven by emails, search and advertising, ACME has 30,000 organic visitors to its site each month and 80,000 page views. Reaching the Audience Email. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Demand Generation Agencies 100

Webbiquity

JANUARY 19, 2011

Great content naturally attracts links, but Matt Malden points out ways to go beyond that by blogging, sending a regular email newsletter, using Twitter, social networks, YouTube and other sites to expand your online presence. How search can boost your social media campaigns by iMedia Connection. Tweet about the video.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Webbiquity

OCTOBER 27, 2010

As the authors note later in the report, “Unlike conventional campaigns, community marketing lacks a specific beginning and end to the activity.&# Many marketers may find these analytical models difficult to implement and the results of even a successful exercise somewhat fuzzy. Share this on Bebo. Share this on del.icio.us.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Webbiquity

OCTOBER 5, 2010

Twitter stats and analytics tools – top 10 by Social Media Today. Twitter ROI: Show Your Clients the Effectiveness of Twitter Campaigns by Web Analytics World. 9 Twitter Apps Worth Another Look by Web Analytics World. Twitter Tools and Reviews. Free and fee-based versions are offered. Share this on Bebo.

Twitter 100

Twitter Stats Tools Tips 100

Online Marketing Institute

JULY 31, 2009

problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Digital B2B Marketing

MARCH 25, 2011

This, combined with targeting, likely explains the above-average engagement referenced above from LinkedIn campaigns. With company pages and groups, campaigns can run within LinkedIn. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Self-contained Programs. Cost Efficiency.

Linkedin 100

Linkedin Media B2B Digg 100

Hubspot

JULY 29, 2018

Compete - Compete is a web-based application that offers users and businesses web analytics. Digg - Digg is a social news website that allows members to submit and vote for articles. The term flash mob is generally applied only to gatherings organized via telecommunications, social media, or viral emails.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Online Marketing Institute

NOVEMBER 4, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Affect recommended an integrated campaign that combined social media, online video, an online sweepstakes and in-person events.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Online Marketing Institute

NOVEMBER 2, 2010

Our recent Project Open Kimono is one example -- a living B2B case study tracking our most recent content marketing campaign: the B2B Marketing Manifesto. Judging Categories Previous winners How can we help you? But there is no such thing. Gina Bray 2:50PM on 1st November 2010 Couldnt agree more.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

B2B Marketing Zone Posts

JANUARY 4, 2011

Be Careful What Assumptions You Make with Analytics - B2B SEO , July 23, 2010. Calculating the Value of a B2B Marketing Campaign - Digital Body Language , March 17, 2010. Understanding the Five Customer Relationship Stages to Full Engagement With Your Brand - Fifth Gear Analytics , October 25, 2010. Loopfuse , June 30, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

B2B Marketing Zone Posts

AUGUST 3, 2010

At least one time per day, every day for three years, someone emails us at Junta42 or submits a project looking for a content vendor wondering how much content marketing (both print and web content) should cost them. 5 Ways to Make A Better Analytics Presentation - Manhattan Marketing Maven , July 23, 2010 Analytics are the new black.

Ning 40

Ning Paid Content Facebook Sales Management 40

Scoop.it

MAY 6, 2021

People curate content on their social media pages, add RSS feeds to their blogs, and you’ll find this type of content presented on social bookmarking sites such as Digg. Using twitter analytics tools like socialert, ritekit, hashtagify will allow you to see what hashtags your competitors are using successfully. Hashtag research.

Curation 113

Curation Twitter Content Digg 113

seo.co

DECEMBER 8, 2020

There is skill, strategy, and nuance required to manage an effective PPC (pay-per-click) campaign , but those details are well-defined and easily available for any business owner who chooses to learn them. If not, an SEO campaign is how you get there. Set up Google Analytics. dentist that puts you to sleep. Social Signals.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Webbiquity

FEBRUARY 7, 2012

hours and via ‘direct’ sources (like email or IM clients) it’s 3.4 ” Although 95% of B2B marketers report using social networks to reach prospects, “nearly 30% are not tracking the impact of such campaigns on lead generation and sales. The mean half life of a link on twitter is 2.8 hours, on facebook it’s 3.2

Paid Content 100

Paid Content Social Media Statistics Research 100

Digital B2B Marketing

MARCH 1, 2011

Email List Rental: Approach with Caution → Online Advertising Metrics: A Simple Framework March 1, 2011 by Eric Wittlake 1 Comment When planning an online advertising campaign, or reviewing results, the data can be overwhelming. These metrics directly drive results for your campaign. They belong on your dashboard.

Advertisements 100

Advertisements Advertising Planning B2B Thought Leadership 100

Webbiquity

FEBRUARY 14, 2011

Eric Groves explains why low-cost, easy-to-use email marketing, online survey and social networking tools are essential marketing components for smaller companies. 3 must-have marketing tools for small businesses by iMedia Connection. Re-Architecting the B2B Sales and Marketing Process for a New Decade by Reflexions.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100

Webbiquity

AUGUST 16, 2010

Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. 25 Characteristics of Highly Effective Social Media Campaigns by Social Media Today. Building Social Bookmarking Networks 101 by Search Engine Journal.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

Single Grain

OCTOBER 1, 2020

Email Subscriptions. Google Analytics can give you a detailed breakdown. To do this, you’ll need to have social sharing tools (for example, the WordPress plugins Digg Digg or Shareaholic ) installed on every single post-level page on your site. 3) Email Subscriptions. The Format. The Overall Quality.

CMS Development 111

CMS Development Effectiveness A/B testing Top of Funnel 111