Convince & Convert

MARCH 4, 2010

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Also, I think another viable category for blogging for reputation, or to establish a voice of authority.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Online Marketing Institute

JULY 31, 2009

3) Online activity analytics — rather than examine overall site traffic and usage patterns like Omniture and WebTrends, these tools focus more on tracking what one individual or opportunity is doing. Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

NOVEMBER 29, 2010

Its marketing automation system offers the usual range of functions: email, Web analytics, landing pages, multi-step campaigns, lead scoring, CRM integration, ROI reporting. Web analytics. download and document management. download and document management. The system also maintains a library of available documents.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Online Marketing Institute

JANUARY 4, 2011

Keep most blogs short with no more than 400-500 words as most people don’t have much time and will be only spending a minute or two on your blog (average time on this site according to Google Analytics is 1 minute and 39 seconds) 60. If embedding a video in the post again brevity rules with the rule of thumb now at a 1-2 minute video 61.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Webbiquity

JANUARY 10, 2010

It supports unlimited users, online chat, project alerts, a whiteboard feature, document management (approvals, workflow, audit trails), and collaborative document editing. There are also fee-based versions that provide more advanced analytics and video promotion features. Share this on del.icio.us. Post this on Diigo.

Tools 100

Tools Enterprise Management Marketing Management Best Practices 100

Webbiquity

JANUARY 10, 2010

Marty Weintraub provides a remarkable and highly detailed guide to setting up a social media reputation monitoring dashboard using free tools such as Google Alerts, iGoogle, Google Analytics, and keyword tools along with Excel. View more documents from Marta Kagan. What’s In Your Social Media Toolkit? by Dave Fleet. Post this on Diigo.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Hubspot

JULY 29, 2018

Application Programming Interface (API) - An API is a documented interface that allows one software application to interact with another application. Compete - Compete is a web-based application that offers users and businesses web analytics. Digg - Digg is a social news website that allows members to submit and vote for articles.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Content Standard

OCTOBER 14, 2016

Marketers can use analytics to understand which stories and topics are most likely to get people to spend time with the content, share it on social media, subscribe to a newsletter, or download an asset. ” The document has been central to how Intercom has scaled its content, wrote Sandi MacPherson , editor-in-chief at Quibb.

Budget Programs 40

Budget Programs Enterprise Management Work Management Marketing Management 40

Webbiquity

SEPTEMBER 15, 2010

Interested in an easy way to stay current on key Google Analytics traffic stats from your desktop? Want a quick snapshot of how your website—or any number of websites you track through Google Analytics—is performing? How about a real-time search tool to see what’s being said about your company or any topic of interest right now?

Social Media 100

Social Media Budget Programs Tools Media 100

Online Marketing Institute

NOVEMBER 2, 2010

So typically what would get documented and created were the very standard type of activities that got the standard predictable type of responses. While smaller companies have the freedom to be much more innovative the are even worse when it comes time to documenting learning and improving on past performance.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Online Marketing Institute

JULY 31, 2009

problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. Posted by Laura Ramos at 05:46 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

AUGUST 3, 2010

5 Ways to Make A Better Analytics Presentation - Manhattan Marketing Maven , July 23, 2010 Analytics are the new black. This is a nice, concise document that covers all the bases I can think of. What did I get? Everyone is scrambling to count, measure, monitor and calculate what’s going on in the hope of understanding why.

Ning 40

Ning Paid Content Facebook Sales Management 40

Hubspot

MAY 12, 2016

Discover great web content curated by Digg. Every day, Digg aggregates 10 million RSS feeds from virtually all publishers, and collects 200 million tweets daily -- 40 million of which include links. Here are a few of the top slash commands from Digg CEO Gary Liu : /digg: Gives you a cool, fresh link. digg nytimes.com”).

Digg 28

Digg Best Practices Click Rate Curation 28

Webbiquity

JANUARY 26, 2011

Frequent best-of contributor Stoney deGeyter elaborates on the “key components to a well-rounded optimization campaign,&# including keyword research, website architecture, copywriting, on-page optimization, analytics and more. How to optimize page Titles and improve click through rates by Web SEO Analytics. by KISS Metrics.

SEO 100

SEO Resources Tips Best Practices 100

Webbiquity

FEBRUARY 14, 2011

Citing research from eMarketer, Brian Solis documents the continuing shift from interruption-based advertising to earned media engagement as the primary mode of marketing, as well as shifts within the social media landscape (e.g. Edward Brice pretty much nailed the significant b2b marketing developments for 2010 (e.g. You decide.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100