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FEBRUARY 25, 2011

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Search Engine Marketing 100

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APRIL 14, 2010

Lee Munroe offers a helpful to-do list before launching a new website, taking care of tasks such as optimizing titles and meta tags, proofreading, checking the site in different browsers, double-checking all links and installing analytics. Must-have features your website is missing by iMedia Connection. Share this on del.icio.us. Tweet This!

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JANUARY 24, 2011

A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Actionly also includes Twitter account management and analytics tools. A free service for setting up, promoting and hosting Twitter chats. Social and Alternative Search Engines. Proclaim Messenger.

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OCTOBER 13, 2010

Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics. SM2 provides enough social media monitoring power to be relied upon by some fairly large brands, at a price point affordable to midsized and even socially active smaller companies.

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JANUARY 19, 2010

Another fantastic post from Matt is The ABCs of a Great SEO Leader in which he walks through the alphabet of attributes critical to SEO leadership, from A (analytical) to Z (zero mistakes). How Social Media Profiles Help with Search Engine Optimization by Social Media Today. Is Everything You Know About SEO Wrong? by aimClear Blog.

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OCTOBER 18, 2010

Google Analytics ) to the lesser-known (e.g., Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far. 10 SEO Tools Every Blogger Must Use by Daily SEO Tip. Anil Gupta provides mini-reviews of 10 useful SEO tools for bloggers, from the popular (e.g., Share this on Bebo.

Business Blogging 100

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MARCH 23, 2010

Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals by ScoopDog’s Blog. ????? Five More Search Tools You Should Know: Twitter Edition by Search Engine Land. Matt McGee. Twitter Metrics & Measurement. 6 Ways to Measure Your Twitter Voice by iMedia Connection. Daniel Flamberg. Adam DuVander. Tony Karrer.

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JANUARY 10, 2010

Khalid Saleh provides helpful tips on how to improve conversion rates such as analyzing your analytics, viewing optimization as a long-term commitment, andstarting optimization during the initial site development process. Though this post is aimed primarily at b2c e-commerce sites, b2b marketers may find a few useful takeaways as well.

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JUNE 17, 2010

I’ll talk nice to the analytical data set and buy it a few drinks, but if that don’t work, I’ll take it out back and knock it around until it gives up the answers. I didn’t think you had any more tricks up your sleeve. Thanks for proving me wrong.&#. “No sweat, Sugar,&# I tossed back. “It’s what I do.&#

SEM 100

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FEBRUARY 23, 2010

Another noteworthy post from HubSpot is 10 Ways Blogging Will Simplify Your Marketing Program , in which Rick Burnes outlines several beneficial results of blogging, from improved SEO and social media traffic to establishing thought leadership and brand building. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Tweet This!

Business Blogging 100

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JANUARY 10, 2010

Learn How to Import Your Google Analytics Goals into AdWords Conversion Tracking by PPC Hero. As this post notes, until recently Google AdWords and Analytics were two entirely separate entities. You may want to give this keywords special attention and place them into their own ad groups.&#. Share this on del.icio.us. Tweet This!

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SEPTEMBER 1, 2010

Among the tools noted are Omniture (web and social media analytics), Eloqua (marketing automation / demand generation software) and Twitalyzer (Twitter-specific measurement). How to Reach Out to Bloggers by Chris Brogan. “Are you hoping to connect with bloggers and get the word out about your product or service? Share this on Bebo.

PR 100

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JULY 28, 2010

In short, he’s an extremely smart guy, though with an analytics-heavy, big organization background that shows through in this book. He’s a ClickZ columnist, frequent speaker, and has served on advisory boards for ad:tech and the Word of Mouth Marketing Association. Share this on Bebo. Subscribe to the comments for this post?

Social Media 100

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APRIL 10, 2017

Digg Reader is a tool for keeping up with sites and blogs. Sample review: “Digg is my go-to RSS reader and social bookmarking tool.” 23: The 29 Best Web Analytics Tools. #24: Google Review Count: 183. Enter a site or blog you like or browse categories to discover relevant content. ” — PR Daily. Pricing: free.

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MAY 20, 2010

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JULY 18, 2012

And Facebook’s size may be no defense against ultimate demise; it wasn’t all that long ago the MySpace was the largest social network, and the experience of social news site Digg—once valued at $100 million but sold recently for just 5% of that —is a cautionary tale.

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MARCH 23, 2011

Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). Salesforce.com ), marketing automation tools and web analytics packages. Range of coverage. Geographic/language coverage.

Social Media 100

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FEBRUARY 14, 2010

downloading a file, clicking a link in an email) to provide relevant content; No limit on the size or number of visits permitted to microsites. With a boatload of advanced features and an affordable price point, Genoo hopes to earn a spot on the shortlist for any marketing automation / lead gen purchase. Share this on del.icio.us. Tweet This!

Marketing Automation Services 100

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FEBRUARY 21, 2011

Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence by Industrial Marketing Today. Achinta Mitra provides step-by-step instructions for integrating Google Analytics with standard ESP email tracking, which produces much richer data to help optimize conversion rates. How to Grow Your Email Opt-In Subscriber List.

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FEBRUARY 18, 2010

Of note, the “New Conversion&# button allows you to quickly define new conversion actions or import them from a Google Analytics account, and the “Webpages&# tab makes it easier to track conversions by page. Learn How to Import Your Google Analytics Goals into AdWords Conversion Tracking by PPC Hero. by Search Engine Land.

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JANUARY 10, 2010

Marty Weintraub provides a remarkable and highly detailed guide to setting up a social media reputation monitoring dashboard using free tools such as Google Alerts, iGoogle, Google Analytics, and keyword tools along with Excel. What’s In Your Social Media Toolkit? by Dave Fleet. a YouTube channel and Live Help component on your website).

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JANUARY 5, 2011

10 tips for developing a better Internal Link Architecture by Web SEO Analytics. Pointing out that “The link architecture/structure of a website is extremely important for the SEO because it affects the search engine crawling, the indexation and the PageRank distribution. Related Post. Share this on Bebo. Share this on del.icio.us.

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JANUARY 10, 2010

TubeMogul is a free online video tracking and analytics service that provides a single point for uploading to the top video sharing sites, and powerful analytics on who, what, and how videos are being viewed. There are also fee-based versions that provide more advanced analytics and video promotion features. Post this on Diigo.

Tools 100

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JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). I thought I would take advantage of the power of the system to let you know about these new sources, what topics they tend to write about and some of their recent top posts. Sarah Worsham ( @sazbean ). Pricing Based on Customer Expectations , May 26, 2010. Share this on Bebo.

B2B Thought Leadership 100

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JANUARY 19, 2011

making it as simply as possible for visitors to share your site content across multiple social networks), and social analytics. The best 159 social websites by Populair. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Post on Google Buzz.

Paid Content 100

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OCTOBER 5, 2010

Twitter stats and analytics tools – top 10 by Social Media Today. Twitter ROI: Show Your Clients the Effectiveness of Twitter Campaigns by Web Analytics World. 9 Twitter Apps Worth Another Look by Web Analytics World. Twitter Tools and Reviews. 27 Twitter Tools To Help You Find And Manage Followers by 1stwebdesigner.

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OCTOBER 27, 2010

Many marketers may find these analytical models difficult to implement and the results of even a successful exercise somewhat fuzzy. What’s most important, however, is to treat social media as an engagement channel rather than a broadcast medium, and structure measurement appropriately. Share this on Bebo. Share this on del.icio.us.

Social Media 100

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JANUARY 31, 2011

20 ways to increase the number of your followers on Twitter by Web SEO Analytics. 20 Top Twitter Monitoring and Analytics Tools by Pamorama. Ken Mueller lists 14 practices businesses can adopt to optimize their benefit from Twitter, such as providing customer service, promoting events and monitoring competitors. Twitter Tools.

Twitter 100

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SEPTEMBER 15, 2010

Interested in an easy way to stay current on key Google Analytics traffic stats from your desktop? Want a quick snapshot of how your website—or any number of websites you track through Google Analytics—is performing? How about a real-time search tool to see what’s being said about your company or any topic of interest right now?

Social Media 100

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AUGUST 2, 2010

As online marketing continues to rapidly evolve, web analytics provider Unica surveyed 155 marketing pros about their technology usage and plans to develop this concise report. Writing a book in tweets is like writing a very long #Haiku series. Reading it should be both interesting and useful.&#. Share this on Bebo. Share this on del.icio.us.

Social Media 100

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JANUARY 10, 2011

Michael Vreeken provides step-by-step instructions on how to use Static FBML to create a custom landing page, embed videos, create a “fans only&# content area, insert Flash content or image rollovers, track your fan page visits with Google Analytics and more. 10 Facebook Tabs to Add by ReadWriteWeb. Related Posts. Share this on Bebo.

Stats 100

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FEBRUARY 7, 2011

McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. Gina Gotthilf proposes “6 questions to ask in determining if your website welcomes interaction,&# such as whether or not your content is sharable, dynamic, and open to reader input. Related Post.

Social Media 100

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FEBRUARY 7, 2012

He also notes that once-hot Digg has devolved into “the MySpace of social sharing sites.” David Erickson (again) reports that StumbleUpon not only accounts for the bulk of social sharing (it drove “50.3% ” Why StumbleUpon Drives Over 50% Of All Social Media Traffic [Infographic] by PSFK.

Paid Content 100

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JANUARY 26, 2011

Frequent best-of contributor Stoney deGeyter elaborates on the “key components to a well-rounded optimization campaign,&# including keyword research, website architecture, copywriting, on-page optimization, analytics and more. How to optimize page Titles and improve click through rates by Web SEO Analytics. by KISS Metrics.

SEO 100

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AUGUST 16, 2010

Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. Building Social Bookmarking Networks 101 by Search Engine Journal. HOW TO: Create Custom Backgrounds for Twitter, YouTube, & MySpace by Mashable. Share this on Bebo.

Social Media 100

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FEBRUARY 14, 2011

Bob Leonard details 14 key factors for developing an effective b2b social media plan, among them: include input from sales, develop target personas, have a realistic content development plan, and build in analytics. Are B2B Marketers Missing the Point? by Marketing Interactions. 8 marketing blunders to avoid by iMedia Connection.

Work Management 100

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MARCH 31, 2010

In health care, 65% of search visitors came from Google, also significantly lower than the market average of 73%. But in high tech, 85% of search visitors come from Google. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Share this on Technorati. Share this on Mixx.

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