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8 (of the) Best Web Analytics Guides of 2010


Which tools and plugins are really useful for extending the capabilities of Google Analytics (GA)? What common analytics mistakes should you avoid? Discover the answers to these questions and others here in eight of the best guides to web analytics of last year. 5 Simple Google Analytics Tips You Should Be Using by The Daily SEO Blog. Digg this! Tweet This!

Helpful Instagram Analytics Tools, and Other Marketing Stories of the Week


is improving its search feature, and even Digg is playing along. Hot #Instagram Analytics Tools to Optimize Brand PR Power, From Search Engine Watch. Besides any closed-loop marketing analytics you have set up to measure the impact of referral traffic from Instagram, of course.) Digg Says It’s Growing, Starting to Monetize, From Marketing Land. Guess what. Updates!

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What Could Kill Google and Facebook


And Facebook’s size may be no defense against ultimate demise; it wasn’t all that long ago the MySpace was the largest social network, and the experience of social news site Digg—once valued at $100 million but sold recently for just 5% of that —is a cautionary tale. Facebook Social Media Marketing Twitter Digg Facebook changes facebook killer Facebook privacy Google Gears google killer Google Knol LinkedIn MySpace Panda Penguin Picnik twitter killer user experienceImagine that you walk into a restaurant and there’s no one there to take your order. Twice. Google.

Measuring Social Media ROI with Google Analytics: Part 4 – Standard Reports

EMagine B2B Blog

Google Analytics has recently expanded its reporting option to include social media outlets. Before some of these reports will function properly, you will need to set up your goals in Google Analytics. This report comes right out of Google Analytics, “out of the box” and allows you to see which of your social media outlets provide conversions for a specific range of time.

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Five Free Tools for Startups to Measure Impact of Online Videos


Youtube Video Analytics Youtube has a very detailed reporting tool on measuring the performance of your videos. Youtube Video Analytics can even track videos which are embedded to a website or a blog. also has a very simple yet useful analytics. Google Analytics Google Analytics does more than just track the pageviews that you have. Analytics Content

Are You Revenude? 5 Ways To Prove Marketing’s Impact On Revenue

It's All About Revenue

In most organizations, the campaign analytics are in one data silo and the pipeline and closed deal information is in another. Marketing Measurement benchmarking campaign analytics CEO CFO COO Eloqua marketing analytics marketing credibility marketing effectiveness marketing performance MarketingProfs MarketingSherpa Revenude revenue revenue performance Revenue Performance Management sales and marketing alignment sirius decisions VP of Salesby Brian Kardon | Tweet this How are you measuring marketing’s performance? The list is nearly endless. If not, you are Revenude.

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Google Analytics Upgrade Could Bode Well for Google Plus


This week Google introduced some significant changes to its widely used analytics offering. The Google Analytics blog tells us “The new reports bridge the gap between social media and the business metrics you care about – allowing you to better measure the full value of the social channel for your business. They are trying to provide analytic proof that social media is a bottom-line contributor and not a lot of marketing hype. Google is offering marketers who use their analytics offerings that chance and it is great. Analytics. AllVoices. Badoo.

Best Web Analytics Tools and Tips of 2009


In the world of analytics, all information is, by its nature, backward looking (you can’t measure what hasn’t happened yet). In short, to be valuable, analytics must be actionable ; they should provide hard data to clarify what you should keep doing, what you should stop doing, and what you should do differently. Learn more about creating custom reports in Google Analytics, improving site conversion rates, interesting tools that extend the capabilities of Analytics and more here in some of the best articles and blog posts on web analytics from the past year.

Best Web Presence Optimization Guides and Tips of 2010


making it as simply as possible for visitors to share your site content across multiple social networks), and social analytics. Digg this! Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog.

5 Social Media Tips From A Digital Native

It's All About Revenue

Tools like Google Analytics and Social Media analytics BlackBelt Strategies Chris Heggem Facebook marketing metrics social media marketing social media tips social metrics Twitterby Joe Chernov | Tweet this I’d been hearing a lot about some guy named Chris Heggem. Words like “brilliant” and “fearless” were thrown around. Also “young.” I heard that one too. I did. I don’t.

What’s the Best Social Media Monitoring Tool? It Depends


Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics. Digg this! Tags: Social Media Marketing Social PR Alterian SM2 analytics Andy Beal Bacon's clipping service Cision Forrester Research Google Alerts Nielsen BuzzMetrics pricing PRWeb Radian6 sentiment tracking social media monitoring tools Social Mention Techrigy Trackur UberVU Vocus Until fairly recently, keeping track of your organization’s online presence was relatively easy. No more. Social Mention.

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11 of the Best Slack Apps & Integrations to Try


Discover great web content curated by Digg. Every day, Digg aggregates 10 million RSS feeds from virtually all publishers, and collects 200 million tweets daily -- 40 million of which include links. You can use Diggbot to search for the latest news on any topic or from any publisher, get trending news alerts, and get the twice-daily Digg Edition right to your Slack channel.

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Best Email Marketing Tips, Tactics and Metrics of 2010


Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence by Industrial Marketing Today. Achinta Mitra provides step-by-step instructions for integrating Google Analytics with standard ESP email tracking, which produces much richer data to help optimize conversion rates. Digg this! Well, unlike social media, email is virtually universal. Karen J. E-mail is easy.

[Chart] 90% of Visitors to EU Cookie Law Site Don’t Opt-in

It's All About Revenue

Last week, Google Analytics expert, Vicky Brock , posted this chart showing that since the UK implemented its own version of the law the ICO can only track 10% of visitors to its site with the Google Analytics cookie. by Elle Woulfe | Tweet this What a difference a month makes! Chart compiled by Vicky Brock. With sharp marketing, you can lively avoid such sharp drop offs. Share email.

Best Social Media Management Tools for Small Business Owners

grow - Practical Marketing Solutions

Of course, if you want more versatility (additional profiles, analytics, etc.), Provides analytics for posts , so you can determine what kind of posts draw the best engagement from your audience, and when you should post to achieve the best reach. Buffer enables you to schedules posts and provides analytics on posts so you know which topics and times best engage your audience.

7 Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t)

Modern B2B Marketing

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? Social Media Referrers – In Google Analytics (or other web analytics services) you can see how many people visited your website, blog or landing pages from social media sites.

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Does My Hair Look Good in this Metric?

It's All About Revenue

Revenue Performance Management analytics data Eloqua marketing automation Marketing Measurement revenue performance sales funnel trafficby Jennifer Horton | Tweet this. Some hairstyles can make us look 10 years younger. Some jeans can make us look 10 pounds thinner (god love ‘em). But, if I were to base my New Year’s resolutions on being 10 pounds thinner and 10 pounds younger, then I am going to have a really hard time actually meeting my personal health goals. Let’s face it. Some metrics make us look better than others. Okay, maybe I lost my a while back. Break out the champagne?

4 Conversation Starters for Selling Marketing Automation to the CEO

It's All About Revenue

Revenue Performance Management analytics benchmarking CEO CFO CIO IT marketing marketing automation marketing ROI revenue revenue forecasting revenue growth Revenue Perfo RPMby Michael Martin | Tweet this Ever wonder what keeps your CEO awake at night? What nagging fear fills the chief with dread? and “Are my competitors going to outperform me?”. CEOs love accountability. Share email.

22 Essential Mobile Apps for Your CMO

It's All About Revenue

Analytics Pro : This one is simple: Google analytics on your iOS device for $6.99. Marketing Efficiency 100 Cameras in 1 37signals analytics pro Android android marketplace apps appstore Basecamp Battery Ultra Boxcar Chatter CMO Dropbox Eloqua Evernote FlightTrack Frenzapp Goodtodo Instapaper iOS iPad iPhone Locale marketing mobile Penultimate Qwiki Reeder Siri Trimit TripItby Joe Chernov | Tweet this Let’s face it, your CMO is busy, and as marketing becomes increasingly accountable for revenue performance , the workload will only intensify. Content Apps. price tag.

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20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

Moz’s Followerwonk tool allows users to grow their social graph by gaining insights into Twitter analytics such as followers, where followers are located, number of tweets, and much more. Digg Reader. Digg Reader is a news aggregation service operated by Digg. However, like any profession, we’d struggle to be successful without tools. SEO Tools. What is it?

8 Rules For Running Online Display Ads

It's All About Revenue

To understand the effectiveness of your ads, you need a richer set of campaign analytics. by Jesse Noyes | Tweet this In olden days, when you wanted to drum up interest for your product or business, you could take an ad out in the paper, write a jingle for the radio or buy commercials on TV. The Internet changed the value proposition of mass media marketing. Buy audience, not advertising.

[Infographic] Inside The Busy Mind Of A Marketer

It's All About Revenue

Marketing Efficiency b2b marketing campaign analytics contact management dashboards Demand Generation Digital Body Language digital marketing Email Marketing event management lead management Lead Nurturing Lead Scoring marketing automation online marketing reports sales and marketing alignment social media marketing web analyticsIn a word, lots. That’s a lot to remember. Share email.

The 4 Stand Out Aspects of Salesforce Summer 11

It's All About Revenue

Analytics continuing to be a top level feature. Analytics. You’ll notice that analytics gets a top-level category in the release notes. The new report builder is just the beginning for analytics enhancements. I’ve talked with numerous people at Salesforce and they’re all excited about the analytics features that are to come. Marketing Efficiency analytics Chatter crm CRM analytics Demand Generation Dreamforce Dreamforce 2011 Facebook Salesforce Salesforce Chatter Social MediaChatter. IdeaExchange. Share email.

Google-Backed Startup “Smarterer” Wants To Reinvent The Resume

It's All About Revenue

Smarterer aims to change that by giving people the chance to prove their skills in areas as general as Facebook and Twitter to more specific platforms like Google Analytics, Dreamweaver and, yes, Eloqua. by Jesse Noyes | Tweet this When it comes to skills, there are the skills we know, the skills we don’t know, and the skills we list on our resume. That last part can be murky. Share email.

What Google+ Needs to Offer Businesses

It's All About Revenue

That’s a strong reason for any business to join Google’s social media strategy, says Eric Swayne , Director of Social Analytics and Insights for M/A/R/C Research. “We Facebook analytics is focused primarily on Facebook and Twitter remains ad hoc. by Jesse Noyes | Tweet this There’s no doubt Google made a huge splash when it unveiled Google+. Obviously, size matters. Eric Swayne.

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14 Awesome Google Labs Experiments You May Have Missed

It's All About Revenue

Digital Marketing Aardvark analytics Gmail Gmail chat google Google apps Google Art Project Google Fast Flip Google Goggles Google Image Swirl Google Images Google Labs Google Maps Google Public Data Google search Google Smart Rescheduler Google SMS Google Squared National Museum Old Snakey search results The MET Youtube YouTube InsightsGoogle Squared makes data more digestible. Really.

The Four Pillars Of Revenue Performance Management

It's All About Revenue

Analytics that drive action. Revenue Performance Management benchmarking forecasting Joe Payne lead management Lead Scoring marketing automation predictive analytics revenue revenue performance RPMby Paul Teshima | Tweet this. Every revolutionary business strategy can usually be traced back to an initial challenge. For Eloqua that challenge was in 2002. We had just launched a succesful campaign to sell residential condos in South Beach, Miami that resulted in 2,600 legitimate “leads.” At this point we were onto something even bigger than marketing automation. Share email. Reddit.

Revenue Performance Management: Webtrends Tackles Data Overload

It's All About Revenue

A top provider of social and mobile analytics, Webtrends is an expert at helping organizations leverage and measure campaigns across blogs, Facebook, Twitter…the list goes on and on. But for Myllisa Patterson , Senior Marketing Optimization Analyst at Webtrends, all that expertise drilling deep down into analytics created an internal struggle. “We by Jesse Noyes | Tweet this. Reddit.

Search isn’t about search anymore, it’s about social


Site Optimization : This includes copy rewriting, internal linking, keyword research, Google Analytics/ and Google/Bing Webmaster Tools integration, integration of Sitemaps, structured data, title and description rewriting and organization, image ALT tag development, site submission, and content recommendation development strategies, etc. Instead of only producing one very expensive. Do it!

31+ of the Coolest Social Media, Search and Web Tools of 2010


A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Actionly also includes Twitter account management and analytics tools. Digg this! Looking for an easy way to create a cool graphical email signature with trackable interactive buttons? Create video emails? Create animations? eSig. namechk.

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What Your Business Needs To Know About Google+

It's All About Revenue

One of the pluses of, er, Google+ for brands is that Oestlien said the pages would feature “rich analytics” and the ability to connect to AdWords. by Jesse Noyes | Tweet this Unless you’ve avoided the Internet over the past two weeks, you’ve probably heard about Google’s big play into the social web. It’s called Google+ , and it’s been labeled the search giant’s Facebook contender. Not yet.

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14 Experts’ New Year’s Resolutions for Optimizing Social Media in Small Businesses

Blue Focus Marketing

Then, share your blog on social news sites (Digg, E-Zine, StumpleUpon). However, Squeeze gives you statistics on the content you share on social networks that not even Google analytics can give you. Let The Numbers Guide You: Carla Gentry ( @data_nerd) – Founder, Analytical Solution. If you used analytics, you know; if you were “winging it” you don’t. Be specific.

Get Over That Fear of Commitment—Your Content Marketing Program Depends on It

Content Standard

Marketers can use analytics to understand which stories and topics are most likely to get people to spend time with the content, share it on social media, subscribe to a newsletter, or download an asset. ” Infographics and articles played well on sites like Digg and Reddit, said Jason Putorti, Mint’s former lead designer, via Kissmetrics. Think about it: 20 percent.

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Are You Committing Content and Social Media Sabotage?

Vertical Response

There are also several third-party social sharing widgets and applications you can choose from such as AddThis , ShareThis , or WordPress plugins like Digg Digg. Most of these third-party applications are free, easy-to-implement, customizable, and even provide you analytics. Recently, I had a music journalist and friend conduct an interview with one of our favorite artists.

“Curation” gets six tweets per hour…right now!

Marketing to Business Executives Blog

Share this: Email Print Facebook Share Digg Reddit StumbleUpon Categories: Buyer behavior , Content curation , Content marketing , Customer knowledge , Thought leadership Tags: Aggregare , CIThread , ConnectedN , Crowdsourcing , Curation Station , DayLife , Eqentia , HiveFire , Loud3r , OneSpot , PublishThis , Real-time news , StoryCrawler , Thoora , Twitter Like Be the first to like this post.

Change or Die | Fast Company

Buzz Marketing for Technology

My Bookmarks Digg Unfortunately, that kind of emotional persuasion isnt taught in business schools, and it doesnt come naturally to the technocrats who run things -- the engineers, scientists, lawyers, doctors, accountants, and managers who pride themselves on disciplined, analytical thinking. ); document.write( ); | Where ideas and people meet. Feedback. Find People. Find Groups. Find Blogs. Search. Fast Company. Google. SUBSCRIBE. CURRENT ISSUE. ISSUE ARCHIVES. Innovation. Technology. Leadership. Management. Careers. Design. Social Responsibility.

Blogging with Personality and Tim Ferriss

Writing on the Web

Tim masters two things that make him credible and trustworthy: Research, data and analytics: he backs up what he says with numbers and facts. Digg this! How much personality should you show on your blog without becoming an ego-blogger ? I was at this Blog World conference when Rohit interviewed Tim, in 2008. Authenticity with a little dash of self-effacing humor. Email this via Gmail.