Remove Analytics Remove Differentiation Remove Touchpoints Remove Twitter Remove Webinar
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Top 6 B2B Marketing Benefits of Doing a Brand Study- Research Roundup

Hinge Marketing

In the B2B marketplace, we experience brands through a series of interactions like reading a blog post, attending a webinar, exchanging emails with sales reps, and ultimately receiving some kind of product, service or other deliverable. To uncover differentiators. But differentiation is not so easily achieved. Happy branding!

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19 B2B Marketing Strategies That Are Still Important for 2019

Marketing Insider Group

Link building, keyword research, optimizing copy development and more are all part of a successful SEO program, and as you can tell, these tactics are not one and done; rather, they require ongoing maintenance, attention and analytics, which are best executed with a retainer agreement. Create Visual Content.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

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19 B2B Marketing Strategies That Are Still Important for 2019

Marketing Insider Group

Link building, keyword research, optimizing copy development and more are all part of a successful SEO program, and as you can tell, these tactics are not one and done; rather, they require ongoing maintenance, attention and analytics, which are best executed with a retainer agreement. Create Visual Content.

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How to put together a top-tier SaaS marketing strategy

Sprout Social

Email remains one of the best channels for making frequent, one-on-one touchpoints with customers. New content (webinars, blog posts). Meanwhile, this message from Squarespace serves as a general check-in and webinar invitation to make sure customers aren’t sleeping on their platform’s best features. Feature announcements.

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Measure Your Way to Success by Understanding Your B2B Marketing Metrics

Valasys

Due to these trends, marketing analytics is no longer just pleasant to have; it is a need. In keeping with that, we will concentrate on two types of marketing analytics in this article: income metrics and programming metrics. The same is applicable to web analytics, particularly when contrasting recent data with earlier trends.

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8 SaaS Marketing Trends You Can’t Ignore in 2020

Single Grain

Predictive analytics : AI and ML analyze past data and predict which prospects are likely to convert, as well as churn rate and customer lifetime value. Moreover, you can create lots of content to educate prospects about your new product bundles, such as how-tos, demo videos, animations and webinars. Customer Service/Support.