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| | WEBBIQUITY
JANUARY 2, 2013 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). Twitter Stats. e-Strategy Trends ).
| | VIEWPOINT
MARCH 22, 2011 B2B Marketers, Analyze This: How Do Prospects Score YOU on Their Experience?
You'll probably tell your friends, post on Facebook or Twitter and in general try to get even like Dave Carroll in United Breaks Guitars. From the initial web search to interacting with your web site to engaging with inside or field sales reps, all of these touchpoints form an impression and influence their likelihood to recommend. What do you do when you leave that bank? Improved?
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| | DIGITAL B2B MARKETING
AUGUST 30, 2011 The Importance of Woozles in B2B Marketing
To differentiate audience perception from logos and names (often referred to as brand elements) or branding (often referring to traditional advertising), we will refer to these behavior-changing perceptions as your Woozle. How do you maintain and build your woozle through each of the touchpoints in the enterprise sales cycle? And what does that have to do with a woozle? Your Turn.
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