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5 goals you can accomplish with social media video marketing

Sprout Social

It can also guide prospects through the decision stage of their buyer’s journey, educate customers on their brand new purchase and fuel a brand’s advocacy plans. This type of video is not about who the face of your brand is, it’s about showing what your brand offers, how it solves customers’ challenges and what differentiates it.

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21 Ways You Can Use Outgrow Interactive Content 

Outgrow

Outgrow has two ways of segmenting leads - segments in analytics and segments in integration. You can find the ‘Analytics’ section for each experience that you create in Outgrow. The first step is to go to Analytics and create a filter. You can differentiate between lead nurturing for each part of the buyer’s journey.

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23 Outstanding Social Media Marketing Guides

Webbiquity

Basic presence and listening tactics will no longer suffice, and certainly won’t differentiate brands. “‘Going viral’ isn’t a business goal, neither is having a million video views…With YouTube, your goal should always be some form of increased brand awareness.” ” what’s the right metric?

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The ultimate guide to Twitter for business

Sprout Social

With 238 million monetizable users logging into the app daily, Twitter marketing helps brands connect with potential customers, influence purchase decisions and stay ahead of industry trends. Finally, keep an eye out for general trending topics or viral challenges that align with your brand values.

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