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How to build a competitive analysis report with examples and tools

Sprout Social

Rather than make assumptions, use your report to make data-driven calculations of how your business compares in terms of market share, customers, messaging and differentiation. A social analytics tool like Sprout Social helps you conduct market research on social channels using advanced social media listening.

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Competitor mapping: The benefits and how to create your own

Sprout Social

For example, monitoring competitive benchmark data can help you set realistic goals and metrics. For example, you can determine how to optimize product placement by looking at how your competitors position their products through messaging, branding and packaging. You can also consider replacement competitors.

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each. Search engine optimization (SEO), for example, aims to get your company found on Google by increasing its presence in unpaid search results.

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Competitive monitoring: tracking the competition to stay ahead

Sprout Social

By keeping an eye on your competitors’ activities, you can learn from their wins and losses, develop foolproof strategies, better position your products and differentiate your brand. For example, you might anticipate a new product launch or business merger before it actually happens. Maybe you need to share more engaging content.

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19 B2B Marketing Strategies That Are Still Important for 2019

Marketing Insider Group

One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each. Search engine optimization (SEO), for example, aims to get your company found on Google by increasing its presence in unpaid search results.

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How to Learn From Your Competitors to Grow Your Business

Scoop.it

Take Similar Web as an example. For website-based analytics, you can use SEORadar or ContentKing. Perform SWOT Analysis A SWOT analysis identifies strengths, Weaknesses, Opportunities, and Threats related to your competitors. Various tools can help you perform competitor research in just a few minutes.

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19 B2B Marketing Strategies That Are Still Important for 2019

Marketing Insider Group

One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each. Search engine optimization (SEO), for example, aims to get your company found on Google by increasing its presence in unpaid search results.