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6 B2B Marketing Campaign Ideas to Power the Middle of Your Funnel

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Check out campaign types and examples to power the top of your funnel here. . 6 Middle Funnel B2B Marketing Campaign Types (with Examples). . . Example: Formstack. . . Another page that hypes your benefits doesn’t differentiate this campaign from the rest of your site. Example: Pipedrive. . .

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6 B2B Marketing Campaign Ideas to Power the Middle of Your Funnel

SnapApp

Check out campaign types and examples to power the top of your funnel here. Foundation set, let’s jump in… 6 Middle Funnel B2B Marketing Campaign Types (with Examples). Example: Formstack. Another page that hypes your benefits doesn’t differentiate this campaign from the rest of your site. Example: Pipedrive.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

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Common tool used: Google Analytics . . . #2: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: For example, the average deal size may be low due to heavy and unnecessary discounting. Tracking methods used – Google Ad Words/Analytics, Facebook Business Manager, Conductor.

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Pricing and Value: The Stories behind the Numbers

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Take Kevin Durant , for example. s pricing serves as a major differentiator! That means analytics, Facebook mobile support, In-Newsfeed Q&A, real-time lead posting, etc. That's why when it came time for us to rewrite our pricing story we first looked to brands with unique stories of their own. .

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Interactive Storytelling: How to Make Your Content Strategy Soar in 2017 (with Examples and Stats)

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One of the keys to content marketing success is differentiation. You need to differentiate yourself, and find a more effective way to engage your readers. Sounds great, but let's see some examples of interactive storytelling in aciton to get a better understanding of it's potential. . Examples of Interactive Storytelling.

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What is a Marketing Technology Stack? Definitions, Stats and Examples.

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In this post, we’ll not only answer that question, but also take a look at why marketers are investing more in the stack, and look at common frameworks and examples to get you going. . . For example, a marketer’s technology stack might include: An email marketing platform like Campaign Monitor or Mailchimp. And, how do I set it up?

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

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The loudest one with the biggest reach and the lowest cost is Facebook advertising. Use Facebook advertising's B2B targeting options including job title, seniority, etc. If you have a Facebook fan base or a big enough email list of leads or buyers you can use Facebook audience insights to see what they like on Facebook.