41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
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APRIL 4, 2018
Common tool used: Google Analytics . . . #2: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: For example, the average deal size may be low due to heavy and unnecessary discounting. Tracking methods used – Google Ad Words/Analytics, Facebook Business Manager, Conductor. Adam Honig.
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