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How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

If you don't have remarkable content, you have not differentiated yourself and therefore is no reason for people to pay attention. Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

SazBean ( Social Network Analytics Measurement Social Media ). Earnest on B2B ( Cross-Sell Acquisition Target Campaign Differentiation Statistics Experience ). Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ). Sarah Worsham ( @sazbean ). Rob Leavitt ( @robleavitt ).

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B2B Lead Management Market Heats Up

Online Marketing Institute

problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. Positioning yourselves as “lead management” does not help differentiate what you REALLY do.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. Gina Gotthilf proposes “6 questions to ask in determining if your website welcomes interaction,&# such as whether or not your content is sharable, dynamic, and open to reader input. Related Post.

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Four Insights for Cloud Computing Marketers

Digital B2B Marketing

Each is an opportunity for marketers to differentiate their offerings or position in the cloud marketplace. Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under In Practice , Research Tagged with Cloud Computing , Enterprise , IDG , IT , Research Like Be the first to like this post. Views expressed are my own.

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Online Marketing: The Definitive Guide to Marketing Your Business Online

seo.co

Set up Google Analytics. Now, Google is differentiating between what it identifies as “express links,” or conventional links, and “implied links.” Social Bookmarking sites (Digg, StumbleUpon, Delicious). Even though you’ve consolidated all your locations under one domain, it’s important to differentiate between your locations.