Remove differences work

Marketing Interactions

article thumbnail

Never Assume B2B Buyers Know How to Buy

Marketing Interactions

Attempting to reconcile different perspectives in the buying group. Given the amount of information that presents differing ideas and perspectives, they have trouble reconciling it to understand how to make the best choice. Your Sales Hub analytics shows you which buyers engage with what content.

Buy 77
article thumbnail

How to Apply a B2B Buyer Persona to Your Content Marketing Strategy

Marketing Interactions

Consider the difference between these two descriptions: Version 1. Improve productivity by creating a flexible work plan that reduces the number of FTEs needed. Or do they tend to have eight jobs in 10 years at different companies? Harry wants to solve this problem differently; he has more clout than I do.