Analytics and Lock-In - B2B Marketing Zone

Search:

DAY

WEEK

MONTH

YEAR

Select your country:
Sign up | Log in

differences trade

Customer Experience Matrix

Analytics

Lock-In

Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

APRIL 10, 2014

Consumers are intuitively reluctant to accept the monopoly relationship, but usually trade away their freedom because no other choice available or in exchange for convenience and low total cost. App developers make a similar calculation, trading lower margins and less control for the larger marketplace and less development expense.

Marketo

Marketo Marketing Automation Services Conference Work Management

Case Study: Using a Scenario to Select Business Intelligence Software

Customer Experience Matrix

DECEMBER 8, 2010

While this post shows results from one test, rankings could be very different for someone else. They also wanted to do some light ad hoc analysis within the tool, but just on small, summary data sets since the serious analytics are done by other users earlier in the process. Click on the radio buttons to see the different variables.

Case Study

Case Study Case Studies Software Studies

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Customer Experience Matrix

Marketo Conference: Small Changes, Big Picture

Case Study: Using a Scenario to Select Business Intelligence Software

Webinars

Stay Connected