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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. Although Google Analytics is incredibly popular, used on 55% of all websites , it’s technically illegal in some European countries. That’s a huge part of why Google developed GA4.

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What You Need to Know About Google Analytics 4 (GA4)

Marketing Insider Group

That’s where Google Analytics 4 (GA4) comes in. As the replacement for Universal Analytics (UA), GA4 offers new features, including better data collection, upgraded privacy controls, and predictive capabilities. Ready to get started with more advanced tracking and more accurate marketing analytics? What is GA4?

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How to Ensure You Keep Your Dashboard Development on Track

Vision Edge Marketing

This post identifies 12 pitfalls associated with dashboard development and how to avoid them. Research by colleague Dr. Koen Pauwels found that “even a small improvement in using analytical dashboards brings an 8% higher Return on Assets on average, and 21% for firms operating in highly competitive industries. Not addressing processes.

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10 Ways Predictive Analytics Can Help You Achieve Your Marketing Goals

Marketing Insider Group

One effective way to build unique experiences for your customers is by using predictive analytics. The predictive analytics industry is growing at a rate of 23.2% Predictive analytics can help you connect with customers on a deeper level so you can stand out from the crowd and get ahead of the competition. Quick Takeaways.

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Why Your Analytics Framework is Incomplete Without Valuable Aha! Insights

Vision Edge Marketing

In our efforts to gather and apply data within marketing analytics, it’s important to see the complete picture within the numbers and to fully utilize the insights they reveal, to drive growth. Decisive Actions and the Hidden Value within the Process of Data Analytics. Insight within Unexpected Data Analytics. segmentation.

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Report: Marketers Still See Room for Improvement with Data and Analytics

KoMarketing Associates

Even though data and analytics are continuing to grow in importance to marketers, new research suggests that many still see room for improvement in this area. In general, only 45% of marketers stated that they currently have established data preparation processes, and just 48% have technology dedicated to analytics.

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14 Data and Business Analytics Leaders to Watch

Zoominfo

Everything we do for our customers is based on understanding how data and analytics affect business operations. So we pay close attention to the data and business analytics leaders making an impact in every industry. So let’s take a look at fourteen professionals in the field who are doing some great work in data and analytics: 1.Steve

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