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Web Design Color Psychology: Optimizing Colors for Maximum Conversions & SEO

seo.co

Photons of light stimulate photoreceptors in the eye, which transform that information into electrical signals that are sent to the retina, which processes those signals and sends them along to the brain’s visual cortex. They should complement the base color and give you flexibility in your designs and SEO. Finally, you have triadic.

SEO 75
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The Content Cyborg: How to Use AI Writing Tools in Content Marketing

Animalz blog

The Creative Sparring Partner But allowing AI into even a small, well-contained part of your writing process can unlock incredible results. Focus your human energy on the highest-leverage parts of the writing process — intros, outros, structure, examples — and allow AI to do the heavy lifting of connecting your structure together.

Tools 125
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How to Map SEO Keyword Research to the B2B Buyer Journey

KoMarketing Associates

The application of keyword research is also a critical component of this process, since search engines are a primary acquisition channel bringing prospects to a B2B website. Transactional Intent – and lastly, these queries are more representative of a purchasing action, or more directly related to the buying process.

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How to Uncover Actionable SEO Opportunities with a B2B Content Audit

KoMarketing Associates

In today’s digital age, marketers are more equipped than ever with the data and analytics necessary to effectively engage with their customers. Wikipedia) or scholarly publications? higher ranking, improved organic traffic, more qualified visitors). Is it generating organic traffic? The top reasons? Site Authority.

SEO 149
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Marketing Automation: When and Where to Implement

BOP Design

The best explanation of marketing automation is from Wikipedia: Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) Increase Efficiency Not Add Processes.

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Predictive Buyer Modeling Is Changing the Future of B2B

Tony Zambito

Image via Wikipedia. What matters in today’s B2B climate is having the ability to predict multiple scenarios and more importantly – multiple buying scenarios that will shape the organization’s marketing, sales, product, content, and social strategies. Bringing a qualitative interface to the quantitative analytics.

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Are Your Lead Generation Tactics Targeting The Wrong Buyer? 4 Steps You Can Take.

Tony Zambito

Target (Photo credit: Wikipedia). A problem facing organizations today is getting a handle on who to target and where to target. Quantitatively, we are seeing through various studies and reports that buyers are engaged in the buying process differently. I am a big baseball fan and a one-time want to be pitcher.