Marketing Insider Group

JANUARY 27, 2020

The best way to do that – and statistics back it up – is content marketing. Although you can engage the services of a content marketing agency if you need a little help in some areas, you can get started for next to nothing. You’re a startup. Unless you’re independently wealthy, you’re going to need some way to market your business.

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

Oktopost

SEPTEMBER 13, 2022

To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience. Showing the human side of financial services through social media can help to build trust with potential clients. Be helpful: Share content that is helpful and informative.

Social Media 84

Social Media Work Management Marketing Management Service 84

Martech

APRIL 4, 2023

Most off-the-shelf content recommendation engines will not have all the capabilities discussed here, but knowing what’s possible will help you find the best solution for your business. For example: YouTube and Netflix use content recommendations to suggest additional videos and TV shows to their users based on their viewing history.

Marketing Websites 122

Marketing Websites Content Marketing AI Tagging 122

Optinmonster

JULY 24, 2019

Analytics can be a scary word to some people, but it doesn’t have to be! In fact, tools like Google Analytics make it super easy to make the data-driven decisions that are going to help your eCommerce store or publishing site succeed. In this article, we’re going to show you how to add Google Analytics to your WordPress site.

Marketing Analytics Tools 46

Marketing Analytics Tools Analytics Google Work Management 46

Hubspot

NOVEMBER 30, 2011

It looks like the marketer's cry for more data has reached YouTube's ears, and not too long after Facebook beefed up its analytics with new features for Facebook Insights. Here are the four latest features YouTube Analytics will tack on to the almost-defunked Insights. New Dashboard Overview. More Detailed Reports.

Youtube 28

Youtube Analytics Doubleclick Adsense 28

SocialPilot

JANUARY 11, 2024

Statistics say 91% of executives rate LinkedIn as their first choice for professionally relevant content. GET STARTED FOR FREE One of the factors that can help you get maximum engagement is finding out when is the best time to post on LinkedIn. We have gathered some data-backed facts and tips to help you in your quest.

Linkedin 52

Linkedin Best Practices Click Rate Case Studies 52

Sprout Social

APRIL 19, 2019

The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Facebook demographic stats. Facebook demographic stats. Get to know the demographics of the average Facebook user. The biggest demographic group is at 19%, men ages 25–34.

Stats 111

Stats Cost Per Click Facebook Paid Search Agency 111

Moz

FEBRUARY 24, 2021

Social media stars might be the first people who come to mind when you think of Gen Z (also affectionately called Zoomers), but this age group is more than just TikTokers and YouTubers. Even more shocking than these statistics may be the fact that the oldest members of Generation Z are now well into their twenties.

SEO 73

SEO CMS Development Marketing Analytics Tools Mobile Advertising 73

KoMarketing Associates

APRIL 23, 2019

A B2B social media audit is an overall view into the analytics, performance, behavior, and schedule of your organization’s social media activities. It also helps provide a roadmap for the future so you can grow your audience on whatever platforms your organization is active on.

Paid Content 141

Paid Content Social Media Media B2B 141

Hubspot

JULY 22, 2019

Looking at that statistic, you wouldn't think that TV viewing is on the decline -- but it is, and with it, TV ad spend. Instead, they are choosing to view content on newer streaming platforms -- Netflix, Hulu, Amazon Prime, and YouTube TV, which have been taking over the viewing space. The Rise of Digital Advertising. plus setup costs.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

SalesIntel

JULY 21, 2023

B2B SEO is important, and there are statistics to back it up. Some statistics indicate that improving customer retention by only 5% can boost profits by up to 95%. It’s not always easy, but using sales intelligence can help to close more deals and achieve objectives.

B2B Sales 52

B2B Sales SEO Buyer Personas Marketing & Strategy 52

SalesIntel

NOVEMBER 17, 2022

Here are some statistics related to edtech marketing: According to GlobalData estimates , the EdTech industry will grow from US$183.4 Overall, SEO is an important aspect of edtech marketing because it helps to drive targeted traffic to your website and improve the visibility and credibility of your products or services.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Single Grain

JANUARY 18, 2024

Having a successful YouTube channel can be incredibly rewarding. However, many creators, particularly those just starting a YouTube channel, struggle with growth, often wondering why their content isn’t getting the traction they desire. This helps catch the viewer’s eye quickly.

Youtube 52

Youtube Advertising Channels CTR Storytelling 52

Martech Advisor

SEPTEMBER 11, 2019

Let’s see how an effective social media strategy and online shopping experience can help you woo both these generations. Understanding the Target Demographic. Gen Z is active on Snapchat, YouTube, or Instagram. How a Social Media Strategy and Online Shopping Experience Can Help You Win.

Social Media 74

Social Media Effectiveness Media Marketing & Strategy 74

Rain: The Growth Agency

MAY 19, 2020

According to one company’s survey , many consumers across every demographic are shopping online more often. They include traditional TV, digital TV (Tubi, Roku or YouTube), podcasts, streaming audio and more. You can save jobs and help your local communities. As a result of the pandemic, consumer shopping habits have changed.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Social Agency Cost Per Thousand 52

Webbiquity

JANUARY 19, 2016

Here are four key takeaways (among the many possible) from the compilation of social media marketing facts and statistics below: Social is important today, but even more so tomorrow. 84% of CEOs and VPs say they use social media to help make purchasing decisions. 10 Stats About Social Media Demographics. Pew Research ).

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Valasys

MARCH 9, 2020

Scaling up personalization, to streamline sales helps customers sail quickly through the sales cycle, resulting in optimized the sales conversions. Employing social listening can help brands track, analyze & respond to conversations about them on diverse social media channels.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Directive Agency

OCTOBER 2, 2019

Most platforms have a multitude of demographic and interest-based targeting options to reach new users. This combination helps us to hit our MQL goal. When building a new audience in Audience Manager, select “YouTube users”. While the name is a bit different on Google (similar audiences), the concept is the same as a lookalike.

Linkedin 53

Linkedin Facebook Paid Search Agency Google 53

ClearVoice

MAY 15, 2020

Chew on these eye-catching, pre-pandemic stats for a second: 500 hours of video get uploaded to YouTube every minute – Statista. 83 percent of consumers worldwide prefer YouTube to watch video content – HubSpot. Just don’t put a video on YouTube because people are putting videos on YouTube.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Brandwatch Marketing

SEPTEMBER 21, 2022

You can either have a dedicated social media analytics tool for each site or have a tool that covers all of the networks you are on. Inbuilt Social Media Analytics Tools. Audience analysis can help you understand who is engaging with you, and includes demographic and location breakdown. Pinterest Analytics.

Paid Social Agency 98

Paid Social Agency Social Media Analytics Tools 98

Sprout Social

FEBRUARY 28, 2023

These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. We will provide statistics and data from trusted sources, including the Sprout Social Index™, Social Media Trends for 2022 & Beyond. No statistics were provided for users aged 35–54.

Statistics 141

Statistics Linkedin Paid Content B2B Thought Leadership 141

Optinmonster

JULY 12, 2021

That’s why, in today’s post, we’re going to share 9 blogging tools that will help you make more money. Each tool on this list will help accomplish one of those three steps. MonsterInsights is hands down the best Google Analytics plugin for WordPress. Let’s dive right in! MonsterInsights.

Tools 69

Tools Lead Scoring Lead Ranking Blogger 69

Sprout Social

SEPTEMBER 28, 2021

Trying to figure out how to get more views on YouTube? But boasting over a billion collective hours of content viewed per day, recent YouTube statistics signal that there’s plenty of attention to go around on the platform. And if you’re hungry for more YouTube views, you’ve come to the right guide.

Youtube 126

Youtube Tips Custom Publishing Social Media 126

Valasys

JANUARY 17, 2020

To perform a better job of selling their products to the B2B customers, marketers must understand how to talk to them & help them at the individual stages of their buying cycles. Publishing case studies help you emerge as Subject-Matter-Experts (SMEs) in your niche.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Unbounce

AUGUST 6, 2021

Before you can accomplish your goals, you’ve gotta help your audience accomplish theirs. How Can I Make Sure I Appeal to Every Customer Demographic?”. Demographic segmentation can be a stronger starting point that can make your landing page strategy more specific. Makes sense, right? Audience research. It’s true!

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

Marketing Insider Group

MAY 11, 2020

When done well – with a strategy behind it and relevancy within each piece – it offers the benefit of exponential growth, building brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. You don’t own Facebook, YouTube, or LinkedIn.

Paid Content 166

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 166

Convert

NOVEMBER 9, 2020

Everyone wants their YouTube videos to go viral. The good news is that a recent study has discovered the science behind viral YouTube videos , which means that marketers will now be able to use the formula to increase the chances of their videos going viral. Why Use YouTube in Your Marketing Strategy?

Viral Marketing 105

Viral Marketing Youtube Video Marketing Optimization 105

Marketing Insider Group

JUNE 16, 2020

If you’re a switched-on marketer, that’s one statistic you cannot afford to ignore. Now, it’s about bridging the gap between the videos saved on your hard drive, or stored on your YouTube channel, and the lead-generating strategy you are attempting to execute. How to promote my Youtube videos ? Many brands have loads of videos.

Video Marketing 288

Video Marketing Content Marketing Planning Youtube 288

Webbiquity

JANUARY 24, 2011

Convert PowerPoint presentations to Flash, or into YouTube videos? A social media monitoring tool that tracks your brand and keyword searches across Twitter, Facebook, Flickr, Youtube, Google Buzz, Blogs, and News, and reports results hourly. Actionly also includes Twitter account management and analytics tools.

Social Media 100

Social Media Tools Buzz Media 100

Valasys

MARCH 5, 2020

Hyper-personalized experiences are the key to win over customers & help not just in customer acquisition but, in turn, also bring more customers through positive word-of-mouth -marketing (WOMM) & a strong brand resonance across omnichannel. Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM).

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

B2B Marketing Insights - WE

APRIL 24, 2018

If you need help with strategic planning for your digital marketing, take a look at QUAD Model. The buyer persona is made up of things like demographic information, behavior patterns, buying motivators, and goals. A great place to start for gathering quantitative (demographic) information is your web analytics tool.

Planning 40

Planning Marketing Analytics Tools Buyer Personas Lead Ranking 40

Brandwatch Marketing

FEBRUARY 2, 2019

You can either have a dedicated social media analytics tool for each site or have a tool that covers all of the networks you are on. Inbuilt Social Media Analytics Tools. Audience analysis can help you understand who is engaging with you, and includes demographic and location breakdown. Pinterest Analytics.

Paid Social Agency 113

Paid Social Agency Social Media Analytics Tools 113

Sprout Social

JANUARY 16, 2017

Current Analytics : How many fans do you have? For restaurants, bars and cafes, displaying menu information can be helpful for your new customers. Advantage: Documenting your voice helps you decide if that post is “right” for your company. Just like in YouTube, you can create playlists that your fans can easily access.

Facebook 91

Facebook Work Management Ad Frequency Marketing Management 91

Buffer

AUGUST 29, 2022

Analytics As the saying goes; if you can’t measure it, you can’t manage it. Buffer’s suite of analytics is included in all paid plans. Dashboard On the analytics home screen, you’ll see the high-level metrics for all of your channels. You can add these to the first comment of your post. Or how often?

Features 95

Features Ideal Customer Profiles Paid Search Agency Social Media 95

Brandwatch Marketing

FEBRUARY 3, 2019

Thankfully there is no shortage of Facebook analytics tools to help maximize its potential. Some of these tools offer analytics for multiple social media sites, which makes sense when 91% of brands have multiple social accounts. Free Facebook Analytics Tools. As Facebook is the largest network with 1.55 Facebook Insights.

Facebook 88

Facebook Analytics Tools Best Practices 88

Marketing Insider Group

AUGUST 29, 2023

Not to mention, platforms like TikTok, Instagram, and YouTube reward engaging content with more visibility. Image Source: Oberlo From short-form videos on TikTok and Instagram Reels to long-form content on YouTube and Facebook Watch, video has become the most consumed form of content on social media. Why is it trending? Collaborations.

Social Media 257

Social Media Marketing AI Trends Peer-to-peer 257

Optinmonster

NOVEMBER 14, 2023

A robust content marketing strategy helps businesses: Build Trust with Your Audience: Regularly providing valuable content establishes your brand as an industry thought leader. Generate Leads: Content marketing helps generate leads by providing potential customers the information they need to make informed decisions.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 98