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19 questions to marketing attribution and predictive analytics vendors during a demo

Martech

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Will our support team work with us to test new features and assess the results?

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What Is Split Testing? Best Split Testing Tools and Strategies

Optinmonster

That’s where split testing, or A/B testing, comes into play. Split testing is a powerful tool that can significantly improve your digital marketing strategy, but it’s often overlooked or misunderstood. In this article, we’ll cover everything related to split testing, sharing insights, and best practices.

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Build, Test, and Ship Your AI App — A Roadmap for IT Managers

Salesforce Marketing Cloud

Build AI apps and start deploying Get ready to build, test, and ship your AI app Wondering what you need to build an AI app? The way you and your business partners approach problems is important too, according to Kota: “The key thing is having that experimenting mentality within your own organization to really test things out.”

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HubSpot Customer Journey Analytics Unveils 3 Game-Changing Insights

Lake One

Actions like: Visiting a link Downloading a resource Signing up for a newsletter Requesting a demo Until now, it was hard to determine which touchpoints are most effective at moving customers along without using multiple tools or jumping between platforms. But that changed when HubSpot introduced its new Customer Journey Analytics tool.

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Why Marketers Should Prioritize Lower Funnel Keywords to Get Better Results

Act-On

At this point, she might search for lower funnel keywords such as “How to buy a marketing automation solution” or “What to look for in a marketing automation demo.” Some options for bottom-of-the-funnel CTAs include scheduling a demo or signing up for a free trial. Does an asset support awareness, consideration, or decision?

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[Announcement] Integrate OptinMonster with Google Analytics to Make Better Marketing Decisions

Optinmonster

And when it comes to gathering marketing data, Google Analytics is probably the most important tool you will rely on. That being said, if you’re not already using Google Analytics to boost your conversions… you should start right away. Test, analyze the data from what you tested, make changes and test again.

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How to Properly Track CTAs in Google Analytics

SmartBug Media

Let’s take a closer look at how Google Analytics can be used to properly track CTAs and give you a better understanding of which CTAs are performing the best for your business. Using Google Analytics will help you understand which CTAs are performing best and resonating with them. How to Track CTAs in Google Analytics, Step by Step.