Martech

OCTOBER 24, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google Analytics 4 (GA4). In the last post we discussed the GA4 Setup Assistant in Universal Analytics. I want to be able to know demo location. Processing. This is part 9.

Marketing Analytics Tools 121

Marketing Analytics Tools Analytics Google Trigger Marketing 121

Contently

NOVEMBER 10, 2022

.” Advancing to this level is difficult—like climbing the Mount Everest of marketing analytics difficult—but it gets a lot easier when you start using a platform to keep track of everything in one place: strategy, ideation, planning, creation, distribution, and analytics. Gated content can be analyzed using Docalytics.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

Sprout Social

AUGUST 22, 2023

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. What is conversational analytics? What are the benefits of conversational analytics?

Analytics 84

Analytics Marketing AI Conversion Brand Identity 84

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.” Add merchandise to the shopping cart.

Merchandising 110

Merchandising Marketing Analytics Tools Conversion Lead Ranking 110

ClickZ

AUGUST 20, 2020

Creating a process that allows for creative to ask questions, demo the product and scenario test can ensure success. In the past, the creative team was unfortunately assigned as “informed” when it comes to things like evaluations for analytics platforms, ESPs, site merchandising tools, and other marketing technology.

Creativity 137

Creativity Digital Asset Management Process Work Management 137

Salesforce Marketing Cloud

NOVEMBER 20, 2023

These are real-world applications of today’s customer service analytics. Customer service analytics makes sense of the data from all your customer interactions and turns them into insights you can use to improve your customer service operations. Watch the demo What is customer service analytics?

Work Management 59

Work Management Analytics Service Customer Satisfaction 59

Varicent

DECEMBER 7, 2021

Here, an accurate sales forecast demonstrates a company's ability to engage effectively with the market and manage the sales and marketing process well. Sales and marketing are collaborative processes, with insights, ideas, and feedback constantly provided until everyone comes to a consensus that they can all subscribe to.

Forecasting 98

Forecasting Analytics Work Management Marketing Management 98

Webbiquity

FEBRUARY 28, 2023

Personalization: By leveraging data and analytics, B2B companies can use AI and ML to deliver a more personalized shopping experience to clients, including personalized product recommendations and promotions. Companies can then use this data to inform subsequent marketing strategies and improve the overall customer experience.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Salesforce Marketing Cloud

JUNE 14, 2022

The CRM Analytics Summer ’22 Release is here! The new release from CRM Analytics (formerly known as Tableau CRM) will allow you to seamlessly access, collaborate, and share insights from anywhere. Let’s take a deeper look at some of the biggest new features in this CRM analytics summer release.

CRM 98

CRM Analytics Aggregators Keywords 98

Optinmonster

MAY 16, 2023

And when it comes to gathering marketing data, Google Analytics is probably the most important tool you will rely on. That being said, if you’re not already using Google Analytics to boost your conversions… you should start right away. This isn’t always an easy process, but it’s a simple one.

Marketing Analytics Tools 64

Marketing Analytics Tools Analytics Google Template 64

KoMarketing Associates

DECEMBER 8, 2021

Organic search traffic can be tracked in search engine analytics platforms, such as Google Analytics, Bing, or Yahoo. Like organic traffic, this data can be viewed in most search engine analytics dashboards. In Google Analytics, you’ll find the data under “Users” on the Analytics home dashboard.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Sage Marketing

JULY 23, 2023

Our comprehensive guide equips B2B tech startups with the knowledge they need to harness the power of GA4 as their default analytics platform. We have compiled a comprehensive guide that covers everything you need to know as a B2B tech startup about the new Google Analytics – GA4. Let’s dive in!

Marketing Analytics Tools 52

Marketing Analytics Tools Startups Analytics Google 52

Parse.ly

JUNE 27, 2023

But harnessing its full potential requires an understanding of how analytics play a pivotal role in fine-tuning this strategy. For example, customers might use a mobile app for scrolling content, a desktop for requesting a demo, and social media for the latest company announcements. But why should you have an omnichannel strategy?

Analytics 52

Analytics Marketing AI Optimization Work Management 52

Martech

APRIL 19, 2024

Brands need to connect their messaging directly with the specific communities they serve and media to their target demo. Leverage customized audience segmentation Customized audience segmentation is the process of dividing a market into distinct groups based on specific demographic criteria.

Advertisements 106

Advertisements Advertising Allocation Planning 106

Anyword

OCTOBER 5, 2023

There are key moments in the content and campaign building process that are deeply enhanced by clear, performance based data. Planning & Research The process of idea generation plays a vital role in marketing planning and content creation. But a Performance Writer looks for additional ways to build data into their writing process.

Lead Scoring 52

Lead Scoring Lead Ranking Analytics Landing Pages 52

Seismic

NOVEMBER 2, 2021

Content analytics give sellers a window into the content that works, as well as how to improve buyer engagement. Several of our customers leverage content analytics to do just that. They use engagement analytics from the content they share to tailor their conversations with buyers. Identifying the content sellers actually use.

Analytics 58

Analytics Effectiveness Content Marketing Proposals 58

Marketing Insider Group

FEBRUARY 22, 2023

Having this thought process lets you transform. This process includes marketing and non-marketing touchpoints. Streamline the process and over-communicate. Marketing Analytics Support Customer Journey Tracking Do you know where your audience is within the life cycle? Marketing analytics can help. Or request a demo?

Top of Funnel 262

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 262

Parse.ly

OCTOBER 5, 2022

Parse.ly’s bookmarklets feature lets you open the analytics for any page you’re on. Whatever your approach, make sure your entire team is able to see analytics every day. Determine who is likely using data in their decisions by noting who is actually logging into your analytics tool. Get a Demo. Use bookmarklets.

Analytics 52

Analytics Advertising Benchmark Content Traffic 52

Martech

NOVEMBER 20, 2023

RFI/RFP Process: Decide whether you need to engage in a formal Request for Information (RFI) or Request for Proposal (RFP) process. Demos and Comparisons: After receiving RFP responses, narrow down your list to three or four solutions that align with your requirements. Business email address Subscribe Processing.

Enterprise Management 110

Enterprise Management Marketing Management RFI RFP 110

Webbiquity

NOVEMBER 28, 2023

B2B sales is, of course, the process of selling your products/services to other businesses. It’s the entire experience surrounding it, from making it easy to find important information to minimizing friction in the sales process. Now, apply data analytics. Now, tailored demos or deep-dive webinars come into play.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Sprout Social

MARCH 21, 2019

A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. That’s why it’s worth investing in the best Twitter analytics tools to keep track of how your posts are performing. Pull up custom analytics reports for any date range to understand how your posts are performing.

Twitter 104

Twitter Analytics Work Management Marketing Management 104

Parse.ly

AUGUST 26, 2021

When Gannett merged with Gatehouse Media in 2019, they faced the challenge of standardizing systems and processes as the two groups became one. With legacy content management systems and staff across almost all 50 states, Josh saw using the same data, terminology, and KPIs to communicate seamlessly as critical for the unification process.

Analytics 52

Analytics Work Management Content Marketing Management 52

InsightSquared

OCTOBER 2, 2020

In-person demos were canceled indefinitely. You’ve known InsightSquared for analytics and dashboards. In short, as you adapt in real-time—you wanted to know—are the process changes you’ve made effective? . Deeper Analytics: Introducing Advanced Sales Math. Do you need better field enablement for demos? .

Correlation 250

Correlation Forecasting Ideal Customer Profiles Cross-Selling 250

DivvyHQ

APRIL 10, 2019

But what about process costs? The process costs of content are often forgotten because they don’t necessarily show up as a budget line item. Finding the ROI of content marketing can be challenging as many elements and processes exist within the discipline. What Are Process Costs? Think about a typical day.

Cost 77

Cost Process Budget Programs Planning 77

Act-On

DECEMBER 7, 2023

Your team uses tricky workarounds to bypass processes that aren’t working. We’ve compiled our favorites to support you during the process of making a switch. Automated workflows that simplify the setup of lead nurturing and engagement campaigns without adding onerous extra steps to the process. It’s difficult to use.

Marketing Automation Services 131

Marketing Automation Services Marketing Automation Automation Tips 131

Marketing Insider Group

AUGUST 20, 2020

The diagram describes a repeatable process that adds growth each time the process is used. Traffic generates demos and trials. This process isn’t possible without content. The content analytics that were the most valuable here were the blog pageviews, assisted conversions, and blog subscribers. Those become sales.

Paid Search Agency 272

Paid Search Agency Traffic Content Marketing Companies 272

Oktopost

DECEMBER 20, 2023

From lead generation, administrative duties, crafting outreach messages, and scheduling demos, sales teams’ attention is pulled in different directions, consuming their valuable time that could be dedicated to sales demos and finalizing deals. However, this can also be a time-consuming process.

Top of Funnel 75

Top of Funnel Lead Scoring Lead Ranking Ideal Customer Profiles 75

Outreach

APRIL 23, 2019

Last week, three of our stellar Data Scientists and Machine Learning Engineers, Andrew Brooks, Jiwei Cao, and Li Dong, spoke at the Seattle Unified Analytics Workshop to offer a glimpse into how Outreach is using machine learning to help our reps sell better. The whole process is done in the blink of an eye. Selling Smarter with Data.

Outreach 66

Outreach Display Analytics Process 66

DivvyHQ

FEBRUARY 4, 2019

Although it first entered our lexicons more than 50 years ago, “information overload” is all too pertinent in today’s digital business landscape, and especially when it comes to content marketing analytics. Decision makers have fairly limited cognitive processing capacity. Content marketing managers are swimming in analytics.

Analytics 76

Analytics Top of Funnel Paid Search Agency Content Marketing 76

Parse.ly

NOVEMBER 4, 2020

we believe that making sense of your content analytics shouldn’t be one of them. Whether you’re a media professional or a B2B/B2C marketer, a seasoned pro with a full grasp on your content analytics or a novice content strategist looking for a place to start, this webinar will be a great resource for you and your team.

Webinar Metrics 52

Webinar Metrics Paid Content Analytics Top of Funnel 52

Biznology

JUNE 23, 2021

Better audience analytics. But it’s also true that the video formats most marketers are comfortable with today — product-centric explainers, webinars, demos, tutorials — aren’t intended for a “personalized, educational customer experience.”. You can start creating new marketing videos and demos with segments that are easy to excerpt.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

ClickDimensions

JANUARY 9, 2024

Small to medium sized businesses (SMBs) with well-defined sales processes and effective pipeline management experience an 18% increase in revenue growth compared to those without. Understanding the factors that contribute to longer sales cycles and finding ways to expedite the process is essential for maintaining a healthy pipeline.

Work Management 109

Work Management Marketing Management Allocation SMB 109

Marketing Insider Group

JUNE 22, 2020

Having this thought process lets you transform. This process includes marketing and non-marketing touchpoints. Streamline the process and over-communicate. Marketing Analytics Support Customer Journey Tracking. Marketing analytics can help. A buyer that completes a demo form is farther down the funnel.

Top of Funnel 288

Top of Funnel Buyer's Journey Trends Lead Scoring 288

DealSignal

APRIL 17, 2024

Continuous improvement: With AI-powered analytics, businesses can continually refine their approach to user experience. AI tools offer invaluable insights into the sales process itself, enabling businesses to pinpoint inefficiencies and areas ripe for improvement. Waste no more time and start today. Wanna Improve ROI?

Conversion Rate 52

Conversion Rate Budget Programs Conversion Tools 52

FunnelEnvy

JANUARY 8, 2024

The sales process, in particular, is undergoing a transformative shift. Experiences such as virtual reality product demos, interactive webinars, and personalized online journeys can enrich a digital-first sales process. Navigating this shift towards a more digital-centric sales process takes time and effort.

Marketing AI 62

Marketing AI B2B Sales Top of Funnel Demand Generation Agencies 62

ClickDimensions

DECEMBER 12, 2023

It’s the process of determining whether a potential customer is a good fit for your product or service. Book a Demo: Unify Your Sales and Marketing Team with ClickDimensions PowerPack Top Five Lead Qualification Challenges 1. Solution: Implement a robust data validation and cleansing process. Did you know that 89.1%

Lead Qualification 115

Lead Qualification Sales Qualified Leads Lead Scoring Lead Ranking 115

ClickDimensions

NOVEMBER 28, 2023

Unfortunately, many SMBs face a common challenge: siloed data and processes. Inaccurate Reporting and Analytics 5. Book a Demo: Unify Your Sales and Marketing Team with ClickDimensions PowerPack 5 Siloed Data Problems 1. Inaccurate Reporting and Analytics Accurate reporting relies on comprehensive, up-to-date data.

SMB 98

SMB Work Management Marketing Management Customer Satisfaction 98