SnapApp

MARCH 2, 2018

The modern marketer's technology stack removes the need for analytics guesswork. Is the first touch (like clicking a facebook ad) more important than the webinar that generated the sign up? After being exposed to Google display ads, Facebook video ads, a buyer types your domain into search bar, navigating to the site and converting.

Marketing Attribution 104

Marketing Attribution Top of Funnel Lead Ranking Multi-Touch Attribution 104

SnapApp

APRIL 4, 2018

Common tool used: Google Analytics . . . #2: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: First Meetings - Inbound-sourced leads that have turned into a completed first meeting and/or demo with an Account Executive. . 2: Marketing Qualified Leads (MQLs). .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

SnapApp

MAY 29, 2018

Like most things in the strange science of B2B selling, this isn’t set in stone; a lead that isn’t going to buy now could be persuaded by content or a sales demo that agitates their pain points. Help your prospects see the value of your product/service by providing interactive demos and tools to calculate the potential ROI.

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103