KoMarketing Associates

MAY 25, 2022

This is probably why there are thousands of tips, strategies, webinars, and guides telling you how to generate more leads for your B2B business. If you haven’t considered using Google Ads for lead generation, you’re missing out on one of the most effective, scalable B2B lead generation magnets. .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

KoMarketing Associates

MAY 7, 2015

Fortunately for B2B marketers, resources like Google Analytics offer multiple opportunities to track leads and conversions, beyond standard website performance metrics. In this post, we’ll provide a rundown of conversion-oriented opportunities and ideas to consider, based on functionality found in Google Analytics specifically.

Marketing Analytics Tools 120

Marketing Analytics Tools Conversion Marketing Websites B2B 120

KoMarketing Associates

OCTOBER 20, 2016

When you dig into Google Analytics and see that your content has led to a conversion, you may be all like BOOM. To do that, you need to get comfortable in Analytics and be able to filter out the landing pages driving web visitors to your desired action. Let’s take a walk through how to do it: Conversion Analysis.

Top of Funnel 120

Top of Funnel Banners Ideal Customer Profiles Content 120

KoMarketing Associates

FEBRUARY 18, 2016

Whatever your call-to-action may be (downloading a whitepaper, filling out a form submission, requesting a demo, watching a product video, etc.), It wouldn’t make any sense to ask readers to register for a webinar when they were reading a post about the importance of traditional marketing events (tradeshows, conferences), would it?

B2B 120

B2B Sales Cycle CTR Sales Qualified Leads 120

KoMarketing Associates

AUGUST 7, 2018

We’re stretching that idea a bit, but you could absolutely do a usability test for a landing page, or a webinar signup, or any lead generation process. So go look at your Google Analytics reports, and figure out what the #1 source of traffic is to that page. Usually, usability tests are done for software products or websites.

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

KoMarketing Associates

JULY 21, 2015

Webinar Registrations. Request a Demo. Google Analytics goal and event tracking are a start but more B2B marketers are adopting marketing automation solutions that tie to their CRM as well. Third Party Studies. Analyst Reports / Collateral. Podcast Subscriptions. Email Newsletter Sign-Ups. Traditional Newsletters.

Landing Pages 120

Landing Pages Search Engine Marketing Paid Content Search Marketing 120