Vidyard

OCTOBER 27, 2019

Video Analytics and Video Marketing ROI What is Video Marketing? Essential types of video include: Explainer videos How-to videos Promo videos Thought leadership videos Webinars and recorded webinars Case study videos (a.k.a. As always, Google was looking ahead when they bought YouTube all the way back in 2006.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

NuSpark Consulting

DECEMBER 9, 2012

There are a myriad of methods to promote your white paper, generate interest, and get Google to index them for SEO. Consider using a sub domain for the white paper, and make sure the words in your URL are separated by dashes so Google can read it better. Webinars and Slideshare. Generate new leads. Nurture existing leads.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

QuanticMind

OCTOBER 9, 2023

Think back to the last time you registered for a webinar or downloaded an e-book or whitepaper. In other words, you should be driving them to download one e-book, register for one webinar, sign up for one educational program, buy one product. Had you been actively searching for material around its themes? You get the idea.

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Nuvi

APRIL 5, 2021

Nuvi, which stands for “New Visualizations”, is a unified social listening and customer experience software company helping companies understand and engage with their customers on social media platforms such as Twitter, LinkedIn, Facebook, Reddit and more. Contact us to schedule a product demo. About Reputation.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Acquisitions 40

Scoop.it

JULY 7, 2020

Web design agency: analytics, SEO, digital strategy, social media, web design, web development (this is exactly what earlier-mentioned Orbit uses as categories on their blog!). Analytics: Google Analytics, Google Tag manager, social media analytics. Main focus: Core topics. Detailed segmentation: Tags.

Curation 89

Curation Top of Funnel Organization Marketing Analytics Tools 89

Hubspot

APRIL 8, 2019

Are you confused — even intimidated — by Google Analytics? I’m @ajavuu on Twitter. What is Google Analytics? GA is an analytics tool that gives you an extremely in-depth look at your website and/or app performance. Is Google Analytics free? How to Use Google Analytics.

Marketing Analytics Tools 101

Marketing Analytics Tools Analytics Google Paid Search Agency 101

Vidyard

MAY 18, 2017

Search engine optimization is so key for all of us marketers, and with video, you can rank better with Google as well as use all that rich information within your videos as part of your metadata and use your keywords within your pages to generate more inbound traffic on the topics you’re talking about.

Sales Qualified Leads 63

Sales Qualified Leads Lead Scoring Lead Ranking Video Marketing 63

Convince & Convert

JULY 29, 2012

B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. Instead, we want to know how to justify the cost of Facebook ads and Twitter contests. Not enough. Responsible party for setting it up right?

Social Media 138

Social Media ROI Media Correlation 138

NuSpark Consulting

SEPTEMBER 9, 2012

It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. Google in particular offers a multitude of targeting options to limit waste coverage and laser-focus a message.

Display 100

Display Advertisements Advertising Lead Ranking 100

The Effective Marketer

FEBRUARY 22, 2011

The list is not all inclusive and depending on the focus of your blog you may have to search for that specific plugin elsewhere, but it seems there is an agreement that at minimum you need some kind of SEO and Analytics plugin, and if your blog has enough traffic, a cache plugin is justified. Like Be the first to like this post.

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

Sharpspring

OCTOBER 27, 2021

A few Google or Facebook ads can easily rack up thousands in ad spend per month. On average, 76% of Google Ads spending goes toward irrelevant keywords — failing to attract any actual customers. white papers, worksheets, webinars) instead of purchasing a pre-assembled contact list. YouTube and TikTok. direct mail campaigns.

Small Business Marketing 70

Small Business Marketing Paid Content Webinar Metrics Marketing Strategy 70

Valasys

JUNE 13, 2019

According to a report by Pew Research Centre, 67% of Americans get some of their news on social media, primarily on Facebook & Twitter. Businesses on Twitter generate twice as much leads as businesses on other platforms (Source: HubSpot, 2018). agencies, vendors & several other resources.

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

EMagine B2B Blog

MARCH 29, 2018

AdWords, Google’s PPC solution, allows you to bid on a chance to have your ad appear above or below organic search results or on Google Partner Sites. Recorded Webinars. Demos (This is typically well received in software tech) . Stay in touch with me on Twitter: @Lindsey_Hudson1. Case Studies. Contact us now.

PPC 50

PPC B2B Sales Lead Scoring Lead Ranking 50

EveryoneSocial

OCTOBER 13, 2021

Examples of content to share externally: Blogs Newsletters Company Podcast New Hire S/O’s HR job opening announcements Online events/ webinars Information and updates about your product Content around your field of interest (i.e. You will be able to edit your group whenever is needed from the group name, image, or location. Team vs. Team.

Peer-to-peer 52

Peer-to-peer Paid Search Agency Mobile Marketing Social Media 52

Moz

JANUARY 22, 2019

The first step is to set up a funnel visualization in Google Analytics. The actual funnel layout: You may add up to 10 pages in Google Analytics for a conversion funnel. We created a landing page focused around demo requests. As you can see, the demo video outperformed the full demo by an increase of 800%.

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

SmartBug Media

FEBRUARY 11, 2021

You may need some additional setup to ensure that HubSpot is gathering analytics for all your domains and sub-domains. You can connect your Google or Office 365 calendar with the meetings tool and allow prospects to book time with you. Webinar signups. Demo or trial links. YouTube (Marketing Hub Enterprise only).

Hubspot 105

Hubspot Planning CMS Development Marketing Automation Services 105

Launch Marketing

AUGUST 10, 2017

Let’s say one goal is to increase combined traffic to your website from Facebook and Twitter by 5% to drive more email list subscriptions; take a look at click-through, bounce and traffic-to-conversion rates for each platform. Tools such as Google Analytics, Hootsuite, TweetReach, Klout are among the many widely-used among marketers.

Social Media 48

Social Media ROI Social Marketing Paid Social Agency 48

Optinmonster

JUNE 10, 2021

Registering to a webinar. Watching a demo video. For that, you’ll want a powerful analytics tool like MonsterInsights : MonsterInsights is the best Google Analytics plugin for WordPress. In just a few clicks, it will have your WordPress site connected to Google Analytics (and Google Search Console, too).

Promotion 69

Promotion Landing Pages Template eCommerce 69

The ABM Agency

APRIL 21, 2023

For instance , prioritize those who have shown interest in engaging with similar content , attended webinars , events or responded positively during sales interactions. Schedule periodic reviews of your list using data-driven insights from various sources like CRM systems , web analytics platforms (e.g., Monitor Campaign Performance C.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

Vidyard

FEBRUARY 12, 2015

All you have to do is set up a Google AdWords account to create an online video campaign. Google AdWords Let’s backtrack a little bit now. YouTube uses Google AdWords to help you promote your content. But what is Google AdWords? Don’t forget analytics! But then what? Through YouTube TrueView Ads.

Paid Content 51

Paid Content Promotion Video Marketing Adwords 51

Sharpspring

APRIL 20, 2017

Here are some common lead sources that you can track when executing your campaigns in SharpSpring: Social Media: Facebook, Linkedin, Twitter, Instagram. Offline events: Tradeshows, seminars, webinars, billboards, commercials, radio ads, flyers, etc. Sign up for a demo of SharpSpring today. How Well Are My Emails Performing?

Paid Search Agency 40

Paid Search Agency Lead Scoring Lead Ranking Marketing Automation Services 40

SugarCRM

DECEMBER 11, 2013

Web Analytics. Webinar Campaigns. Social Analytics. Google AdWords Tracking. On-Demand Webinars. See A Demo.' Video Hosting. Website Tracking. Web Visitor Alerts. Web Visitor Mapping. YouTube Dashboard. Keyword Analysis and Tracking. Lead Scoring. Lead Profiles. Lead Scout. Auto Nurture. Event Management.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

NuSpark Consulting

JULY 15, 2011

Right now you’re using Twitter and LinkedIn to broadcast your messages rather than engagement. We’ll evaluate your LinkedIn and Twitter strategies, and get you on the path to proper engagement techniques that can increase your followers, find new prospects, and build better relationships. Phase Two: Lead Generation. Link Building.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Right now you’re using Twitter and LinkedIn to broadcast your messages rather than engagement. We’ll evaluate your LinkedIn and Twitter strategies, and get you on the path to proper engagement techniques that can increase your followers, find new prospects, and build better relationships. Phase Two: Lead Generation. Link Building.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Directive Agency

FEBRUARY 22, 2019

Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. Here’s a step-by-step for each advertising platform: Google Ads. Then you’re done! Linkedin Ads.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Hinge Marketing

SEPTEMBER 29, 2022

Every digital solution comes with extensive analytics, so you can see what’s going on, often in real time. The potent combo of digital marketing and analytics makes it far easier to connect results to specific marketing activities. They are more measurable. Most of your posts should be written with SEO keywords in mind.

Work Management 139

Work Management Marketing Management Marketing Automation Services Paid Content 139

Webbiquity

JANUARY 26, 2021

Directory links no longer matter much (though building out your Google My Business profile is vital ). A Google search on “web presence optimization” yields more than 150 million results. A webinar (which may be the basis of a video and podcast episode). But the WPO approach is more popular than ever.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Vidyard

DECEMBER 17, 2020

Video Analytics 2.6 Virtual Conference and Webinar Statistics 3. Twitter Video Statistics 3.5 Business-created video webinars are high on the list of common content formats, when 73% of marketing and sales leaders say that they’re one of the best ways to generate quality leads ( Hubspot, 2020 ). Video Analytics.

Statistics 157

Statistics Video Marketing Planning Business 157

SmartBug Media

OCTOBER 9, 2019

Or perhaps you want them to learn more about your products or services by seeing a demo or having a conversation with a sales rep. With Google algorithm updates affecting SEO, persona needs changing as your market adapts, the publication of new research, and the ongoing evolution of your brand, change is always in the air.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65

Marketing Insider Group

SEPTEMBER 21, 2020

This step is simple, but it ensures your blog will rank better on Google. You can find out the best time for your company’s blog by looking at your Google Analytics. Twitter is useful for fast-paced industries such as technology, marketing, finance, and health. Configure your blog with a custom URL structure.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Sprout Social

JANUARY 30, 2020

This includes actionable tips and tactics your company can roll out to drive demos and subscriptions ASAP. Whereas a traditional company may treat a transaction as a “one and done,” SaaS companies are laser-focused on long-term retention after a demo or download. New content (webinars, blog posts). Feature announcements.

Webinar Metrics 99

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 99

Single Grain

APRIL 1, 2020

Moreover, those who are using marketing automation can also see how a user is interacting with their website, such as downloading gated content and participating in webinars. Go to Google Analytics and filter out those pages that are receiving a solid amount of visitors already. Here’s your step-by-step plan: Step 1.

Lead Generation 126

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 126

Hubspot

JUNE 9, 2016

Depending on who you’re looking for, the right forum could be anything from Twitter to online gardening forums. Instead, try inviting candidates to schedule a Google Hangout with members of your team. This is why calls-to-action and content such as ebooks, whitepapers, and webinars are such widely adopted marketing tactics.

Top of Funnel 28

Top of Funnel Lead Ranking Inbound Marketing Marketing Automation Services 28

Vidyard

APRIL 8, 2022

Video Analytics Trends 4.0.2 Companies Making Use of Different Levels of Video Analytics 5. What is a Webinar? The Benefits of Webinars for Business 2.1 Webinars Are Easily Accessible and Low-Cost to Produce 2.2 Webinars Generate Leads 2.3 Webinars Offer High Value to Attendees 2.4 Panel Webinars 3.2

Youtube 75

Youtube Video Marketing Webinar Metrics Lead Scoring 75

Vidyard

MARCH 23, 2021

Video Analytics Statistics 2.6 Virtual Conference and Webinar Statistics 3. Twitter Video Statistics 3.5 Twitter Video Statistics 3.5 Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Publishing and Production Statistics 2.3 Video Length Statistics 2.4 Stats Around Video Engagement 2.5

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Online Marketing Institute

MAY 18, 2010

Here Webinars, videos, key opinion leader Q&As articles or case studies (to name a few asset types) could be ideal ways to satisfy the needs of targets in this stage. leeodden Indeed, never underestimate the value of analytics and click path analysis.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Hubspot

MARCH 13, 2012

If your marketing team isn't continually creating new and relevant content through blog posts, ebooks/whitepapers, and webinars you will always be struggling to keep your lead nurturing campaigns interesting and relevant. To prevent yourself from running into these problems, focus first on content creation. The Solution.

Top of Funnel 28

Top of Funnel Marketing Automation Services Marketing Automation Features 28