QuanticMind

OCTOBER 9, 2023

Think back to the last time you registered for a webinar or downloaded an e-book or whitepaper. In other words, you should be driving them to download one e-book, register for one webinar, sign up for one educational program, buy one product. Had you been actively searching for material around its themes? You get the idea.

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Scoop.it

JANUARY 28, 2021

Since 85% of marketers use email for content marketing, you must have a useful tool like Scoop.it that would help you curate content and build a credible professional brand by sending it in your email newsletters. Scoop.it also offers a newsletter feature that will allow you to create, send & analyse your newsletters.

Email Marketing 86

Email Marketing B2B Marketing Planning Work Management 86

Parse.ly

AUGUST 24, 2022

Ushering readers to make a decision, like choosing to subscribe to your journalism, “adding to cart,” or requesting a demo of your product. . Perhaps you first have keyword-heavy content that gets people from Google onto your site. Here’s a quick demo of the Recirculation Rate metric live in the Parse.ly

Top of Funnel 52

Top of Funnel Advertising Funnels Click Rate Content 52

NuSpark Consulting

SEPTEMBER 14, 2015

Newsletters. Newsletter leads are good. You can send newsletter campaigns via marketing automation but watch for prospects who click and visit your site often. These are a mix of various promotions: assessments, demos, trials, free consultations, free evaluations, webinars and more.

Conversion 100

Conversion Lead Scoring Lead Ranking Marketing Websites 100

NuSpark Consulting

DECEMBER 9, 2012

There are a myriad of methods to promote your white paper, generate interest, and get Google to index them for SEO. Consider using a sub domain for the white paper, and make sure the words in your URL are separated by dashes so Google can read it better. Newsletter. Webinars and Slideshare. Generate new leads.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

SalesIntel

AUGUST 21, 2023

If you’re a B2B software provider, you can enjoy this benefit by sending out personalized demos or case studies that match the prospective client’s industry or specific pain points. For example, if you’re a CRM provider, you might notice that a client using your basic package often reads content about advanced analytics.

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

Heinz Marketing

MAY 29, 2023

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. You can even ask Siri, Alexa and Google or search on Audible! Like analytics, things like that. Would you like to see a demo?” We do webinars once a month as well. I still kind of wanna learn and talk to a human being.

Ideal Customer Profiles 88

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 88

KoMarketing Associates

OCTOBER 20, 2016

Creating content that leads people to a desired action on your website (filling out a form submission, downloading a piece of content, subscribing to a newsletter, etc.) When you dig into Google Analytics and see that your content has led to a conversion, you may be all like BOOM. What a novel idea, right?

Top of Funnel 120

Top of Funnel Banners Ideal Customer Profiles Content 120

SendinBlue

APRIL 19, 2021

free downloadables or webinar signups) If/then/else sequences depending on specific lead activity (page visits, email opens and clicks, etc.). This could be when a lead subscribes to your newsletter or requests a product demo. How to set up a lead nurturing workflow. Full instructions available here.

Marketing Automation Services 95

Marketing Automation Services Top of Funnel Marketing Automation B2B Sales 95

KoMarketing Associates

FEBRUARY 18, 2016

Whatever your call-to-action may be (downloading a whitepaper, filling out a form submission, requesting a demo, watching a product video, etc.), It wouldn’t make any sense to ask readers to register for a webinar when they were reading a post about the importance of traditional marketing events (tradeshows, conferences), would it?

B2B 120

B2B Sales Cycle CTR Sales Qualified Leads 120

Optinmonster

JUNE 10, 2021

This could be something like: Signing up for your newsletter. Registering to a webinar. Watching a demo video. Signing up for your newsletter. This is where you take ordinary processes (like signing up for a newsletter, for example) and turn them into a game. BONUS: Done-For-You Newsletters. Interested?

Promotion 69

Promotion Landing Pages Template eCommerce 69

Optinmonster

DECEMBER 14, 2021

TrustPulse will show notifications of activities taken by real people on your site, like viewing or buying products, signing up for newsletters, and more. Actionable analytics to get the stats you need to boost conversions. Whether it’s for sales, maintenance, webinar, or optin campaigns, SeedProd has your back.

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

ClickZ

OCTOBER 20, 2020

With automation, you can assemble a sequence of email messages based on certain actions made by clients or leads, such as booking an appointment, downloading an ebook or signing up for a webinar. Only ask them for their email address when signing up for a newsletter. Going forward.

Marketing Automation Services 85

Marketing Automation Services CRM Automation Marketing Management 85

Parse.ly

JULY 29, 2021

People get excited about new subscribers for their travel tips newsletter or a new booking for one of their luxury tours. Paid content refers to paid search through a marketplace like Google Ads, sponsored content, and paid social media posts. Once your campaign is running, use a content analytics tool like Parse.ly

Top of Funnel 59

Top of Funnel Paid Content Webinar Metrics Optimization 59

SnapApp

APRIL 4, 2018

Common tool used: Google Analytics . . . #2: These folks usually download a whitepaper, fill out a form or sign up for a newsletter. Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: Demo rating - Account Executives are tasked with rating a demo from 1-5.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Heinz Marketing

MAY 29, 2023

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. You can even ask Siri, Alexa and Google or search on Audible! Like analytics, things like that. Would you like to see a demo?” We do webinars once a month as well. I still kind of wanna learn and talk to a human being.

Ideal Customer Profiles 59

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 59

Hubspot

APRIL 8, 2019

Are you confused — even intimidated — by Google Analytics? What is Google Analytics? GA is an analytics tool that gives you an extremely in-depth look at your website and/or app performance. Is Google Analytics free? There is a free and paid version of GA (the latter is called Analytics 360).

Marketing Analytics Tools 101

Marketing Analytics Tools Analytics Google Paid Search Agency 101

Heinz Marketing

MAY 29, 2023

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. You can even ask Siri, Alexa and Google or search on Audible! Like analytics, things like that. Would you like to see a demo?” We do webinars once a month as well. I still kind of wanna learn and talk to a human being.

Ideal Customer Profiles 52

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 52

Vidyard

MAY 18, 2017

Search engine optimization is so key for all of us marketers, and with video, you can rank better with Google as well as use all that rich information within your videos as part of your metadata and use your keywords within your pages to generate more inbound traffic on the topics you’re talking about.

Sales Qualified Leads 63

Sales Qualified Leads Lead Scoring Lead Ranking Video Marketing 63

Launch Marketing

APRIL 10, 2019

Use newsletters, blog posts, knowledge bases, webinars, videos and other content to share success stories, offer usage tips and tricks and to highlight new or forthcoming features of your SaaS offering that will benefit them.

Marketing Automation Services 48

Marketing Automation Services Paid Content Software Paid Search Agency 48

Sharpspring

OCTOBER 27, 2021

A few Google or Facebook ads can easily rack up thousands in ad spend per month. On average, 76% of Google Ads spending goes toward irrelevant keywords — failing to attract any actual customers. white papers, worksheets, webinars) instead of purchasing a pre-assembled contact list. physical signage e.g. billboards and marquees.

Small Business Marketing 70

Small Business Marketing Paid Content Webinar Metrics Marketing Strategy 70

EveryoneSocial

OCTOBER 13, 2021

Examples of content to share externally: Blogs Newsletters Company Podcast New Hire S/O’s HR job opening announcements Online events/ webinars Information and updates about your product Content around your field of interest (i.e. You will be able to edit your group whenever is needed from the group name, image, or location.

Peer-to-peer 52

Peer-to-peer Paid Search Agency Mobile Marketing Social Media 52

Moz

JANUARY 22, 2019

The first step is to set up a funnel visualization in Google Analytics. The actual funnel layout: You may add up to 10 pages in Google Analytics for a conversion funnel. We created a landing page focused around demo requests. As you can see, the demo video outperformed the full demo by an increase of 800%.

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

Sharpspring

APRIL 20, 2017

Offline events: Tradeshows, seminars, webinars, billboards, commercials, radio ads, flyers, etc. Emails: Newsletters, blog updates, promotions. Organic campaigns already made for you: Google search, Bing, word of mouth, direct traffic, etc. Sign up for a demo of SharpSpring today. Why are these important? Lead Scoring.

Paid Search Agency 40

Paid Search Agency Lead Scoring Lead Ranking Marketing Automation Services 40

Optinmonster

FEBRUARY 27, 2024

The platform gives you in-depth details on traffic stats, ads cost-per-click (CPC), domain comparisons, backlinks analytics, and keyword difficulty. That’s because Reddit threads have a high likelihood to rank in Google search results. Constant Contact offers extensive online training, a huge resource library, and even webinars.

Marketing Automation Services 86

Marketing Automation Services Budget Programs Tools Work Management 86

Marketing Insider Group

AUGUST 29, 2023

Engaging product demos. Unlike other social media platforms, LinkedIn’s focus is on professional networking, making it a hub for: Industry insights Career advice B2B content With features like LinkedIn Articles, Newsletters, and native video, the platform is encouraging more users to become content creators. Why is it trending?

Social Media 258

Social Media Marketing AI Trends Peer-to-peer 258

Optinmonster

MARCH 13, 2024

One of its landing pages offers visitors the option to watch demo videos in exchange for a sign-up. PPC ads or ‘paid search’ lets you place various ad formats on search platforms, such as Google or Bing, paying the platform each time someone clicks the ad. According to the findings: Webinars retain 40% of viewers’ attention.

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

NuSpark Consulting

JULY 15, 2011

We’ll also help you with your RSS feeds, other channels that can house your content (Slideshare, for example), making you’re your content and blogs are sharable, and measuring your success via analytics and insights. Google ranks a site through a variety of factors. Phase Two: Lead Generation. Content Optimization. Link Building.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

We’ll also help you with your RSS feeds, other channels that can house your content (Slideshare, for example), making you’re your content and blogs are sharable, and measuring your success via analytics and insights. Google ranks a site through a variety of factors. Phase Two: Lead Generation. Content Optimization. Link Building.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Contently

OCTOBER 15, 2020

We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. On Google, there are 260 million search results for “b2b technology.” But according to Google Trends, that’s not the case. Here are the five biggest trends you need to know.

Lead Ranking 199

Lead Ranking Promotion Trends Top of Funnel 199

Marketing Insider Group

SEPTEMBER 21, 2020

This step is simple, but it ensures your blog will rank better on Google. Subscribing to your newsletter. You can find out the best time for your company’s blog by looking at your Google Analytics. These tools also offer alerts and analytics to help you understand your campaigns. Reading another blog article.

Top of Funnel 311

Top of Funnel Paid Search Agency Companies Marketing Automation Services 311

Webbiquity

JANUARY 26, 2021

Directory links no longer matter much (though building out your Google My Business profile is vital ). A Google search on “web presence optimization” yields more than 150 million results. A webinar (which may be the basis of a video and podcast episode). But the WPO approach is more popular than ever.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Hinge Marketing

SEPTEMBER 29, 2022

Every digital solution comes with extensive analytics, so you can see what’s going on, often in real time. The potent combo of digital marketing and analytics makes it far easier to connect results to specific marketing activities. They are more measurable. Most of your posts should be written with SEO keywords in mind.

Work Management 139

Work Management Marketing Management Marketing Automation Services Paid Content 139

SmartBug Media

OCTOBER 9, 2019

Or perhaps you want them to learn more about your products or services by seeing a demo or having a conversation with a sales rep. With Google algorithm updates affecting SEO, persona needs changing as your market adapts, the publication of new research, and the ongoing evolution of your brand, change is always in the air.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65

Single Grain

APRIL 1, 2020

Moreover, those who are using marketing automation can also see how a user is interacting with their website, such as downloading gated content and participating in webinars. Go to Google Analytics and filter out those pages that are receiving a solid amount of visitors already. Here’s your step-by-step plan: Step 1.

Lead Generation 126

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 126

Contently

OCTOBER 15, 2021

We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. On Google, there are 260 million search results for “b2b technology.” On Google, there are 260 million search results for “b2b technology.”

Lead Ranking 91

Lead Ranking Promotion Enterprise Management Trends 91

SocialPilot

FEBRUARY 13, 2024

MOFU (middle of the funnel) = Report downloads, newsletter subscriptions, webinar sign-ups. BOFU (bottom of the funnel) = Sales, demos, trials. Social Media Analytics Tools It is one of the most widely used methods to calculate and understand campaign performance. TOFU (top of the funnel) = Awareness, engagements, clicks.

ROI 95

ROI Top of Funnel Planning Work Management 95