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The 22 Best Virtual Event Platforms

Webbiquity

Online gatherings are no longer limited to team meetings and webinars using same old video calling tools. As noted previously in this list of top webinar tools, what separates compelling must-attend events from ho-hum gatherings is the quality of the content, promotion, presenters, and—increasingly—the underlying technology platform.

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Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark Consulting

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. This is a pure visit to your site, triggered by the Google Analytics tracking code.

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Marketing Blog Marketing Automation | Lead Generation | Email.

SugarCRM

Microsites. Web Analytics. Webinar Campaigns. Social Analytics. Google AdWords Tracking. On-Demand Webinars. See A Demo.' Internet Lead Capture. Lead Routing. Video Hosting. Website Tracking. Web Visitor Alerts. Web Visitor Mapping. YouTube Dashboard. Keyword Analysis and Tracking. Lead Scoring.

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Web Presence Optimization (WPO) — Its Origin, Evolution, and Future

Webbiquity

For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). Directory links no longer matter much (though building out your Google My Business profile is vital ). Image credit: Andrea Piacquadio from Pexels.

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Seven Groups of Tools for Designing and Optimizing Websites

Webbiquity

Fonts: When you’re ready to venture beyond Arial, Verdana, and Georgia, tools such as Google Fonts , Font Squirrel , and WhatTheFont expand your horizons with hundreds of original font choices. And Jetpack is a veritable Swiss Army knife of WordPress plugins, with analytics, social sharing, data backup, security, and other capabilities.

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Innovative Growth Hacking Strategies for B2B success

Valasys

Podcasts & Webinars: Another great way to engage and interact with your potential prospects is through webinars and podcasts. Targeted Google Ads & Retargeting: To make headway in this crowded market competing against industry stalwarts, one of the sure-shot ways is Google ads.

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Is Your Website Working for Lead Generation and Inbound Marketing?

NuSpark Consulting

Landing pages and microsites are designed to generate leads. Take a look at your analytics’ engagement measures. Clues to the missing pages of the story can be found when looking at the content section of your analytics tool. Below is what the navigation report looks like on Google Analytics. Videos are compelling.