NuSpark Consulting

SEPTEMBER 14, 2015

These are a mix of various promotions: assessments, demos, trials, free consultations, free evaluations, webinars and more. You’ll see many of these promotions featured in pop-up boxes (as they can be tested for lead capture). Testing is critical here; not just the offer, but the box look and feel, and when it opens.

Conversion 100

Conversion Lead Scoring Lead Ranking Marketing Websites 100

Vidyard

OCTOBER 27, 2019

Video Analytics and Video Marketing ROI What is Video Marketing? Essential types of video include: Explainer videos How-to videos Promo videos Thought leadership videos Webinars and recorded webinars Case study videos (a.k.a. As always, Google was looking ahead when they bought YouTube all the way back in 2006.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Optinmonster

DECEMBER 14, 2021

Actionable analytics to get the stats you need to boost conversions. Whether it’s for sales, maintenance, webinar, or optin campaigns, SeedProd has your back. Browser and Google Sheets extensions. AeroLeads provides a Google Chrome extension to help you search various professional websites like LinkedIn for sales leads.

Marketing Automation Services 128

Marketing Automation Services Budget Programs Enterprise Management Work Management 128

Valasys

MAY 15, 2020

Keeping up with the increase in the consumption of video Google has been adding interactive videos all over the search engine result pages (SERPs) and it can do wonders for your organic SEO, particularly at a time when gaining organic visibility is more important than just ranking for the organic results.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

SmartBug Media

FEBRUARY 11, 2021

You may need some additional setup to ensure that HubSpot is gathering analytics for all your domains and sub-domains. You can connect your Google or Office 365 calendar with the meetings tool and allow prospects to book time with you. Sequences are often used as a lead nurture campaign. Webinar signups.

Hubspot 105

Hubspot Planning CMS Development Marketing Automation Services 105

SnapApp

MAY 29, 2018

Like most things in the strange science of B2B selling, this isn’t set in stone; a lead that isn’t going to buy now could be persuaded by content or a sales demo that agitates their pain points. A lead that’s halfway down a competitor’s funnel could be hooked into yours with a tasty piece of “bait”. Top channels.

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

Webbiquity

JANUARY 26, 2021

Directory links no longer matter much (though building out your Google My Business profile is vital ). A Google search on “web presence optimization” yields more than 150 million results. Email marketing (outbound, lead nurturing, customer communications). But the WPO approach is more popular than ever.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

SmartBug Media

OCTOBER 9, 2019

Or perhaps you want them to learn more about your products or services by seeing a demo or having a conversation with a sales rep. Every page or landing page on your site should lead the reader to another section with some type of CTA. Live and on-demand webinars. Consultation and demo requests. Templates and worksheets.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65

Single Grain

APRIL 1, 2020

If you do lead generation for your SaaS business on a daily basis, you’ve probably noticed that leads don’t always result in thousands of sales. There are multiple factors that could be affecting your efforts, including: Your lead source. Quality of incoming traffic converting into leads. Run affiliate programs.

Lead Generation 126

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 126

Hubspot

MARCH 15, 2012

So for you marketers who have always exercised a bit of a competitive drive as well as a love for analytics , you might just go into marketing shock from all the awesome stuff you're about to learn about the role of assists (and how you can leverage them) in inbound marketing. What types of offers (webinars, ebooks, etc.)

Conversion 28

Conversion Landing Pages Lead Scoring Lead Ranking 28

Hubspot

FEBRUARY 7, 2012

But there are certain things that, when put behind a form, just won't contribute much of anything for your lead gen or lead nurturing initiatives. What we're saying is that you shouldn't put them behind forms or rely on them to effectively generate and nurture leads. Webinars (Live & Archived).

Work Management 28

Work Management Marketing Management Top of Funnel Buyer Personas 28

Hubspot

MARCH 13, 2012

Lead Nurturing. Lead nurturing is a fantastic way to continue moving your leads through the sales and marketing funnel. According to DemandGen Report , nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads. The Challenges.

Top of Funnel 28

Top of Funnel Marketing Automation Services Marketing Automation Features 28

Hubspot

JUNE 9, 2016

Instead, try inviting candidates to schedule a Google Hangout with members of your team. This worked particularly well with one of our customers: They set up a monthly Google Hangout between their head of engineering and all the engineering candidates that they'd encountered that month. Inbound recruiters face the same issue.

Top of Funnel 28

Top of Funnel Lead Ranking Inbound Marketing Marketing Automation Services 28

PureB2B

MAY 30, 2022

All good sales funnels will involve lead nurturing. Popular lead nurturing methods include creating content, having product demos with customers, or anything else that simplifies the buying decision and reduces objections. When lead nurturing takes place, sales reps hit quota 9% more often.

Top of Funnel 62

Top of Funnel Lead Scoring Lead Ranking Sales Qualified Leads 62

markempa

AUGUST 16, 2016

Jim: Well we covered lead nurturing today that’s why Paul said there’s a thread that’s going through these things with David Lewis over at Demand Gen International. He’s got his program on the show at 9:30 on the channel at 9:30 this morning, we went through the whole lead nurturing thing. Is nurturing only email?

Account Based Marketing 120

Account Based Marketing Sales Management ABM Lead Scoring 120

Only B2B

FEBRUARY 10, 2023

The leads generated through these efforts are typically tracked and scored based on their engagement and potential to become a customer, so that the business can prioritize their lead nurturing and conversion efforts. Outbound lead generation is often more direct and focused on generating leads quickly.

Paid Content 118

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 118

ClickZ

JULY 27, 2020

Whatever form it takes—paid ads, video, images, blog posts, social media posts, case studies, webinars, infographics, whitepapers, eBooks…well, you get the picture—its end goal is to drive growth for your business. Content is the fuel that powers both inbound and outbound marketing efforts. Not all types work with all stages of the funnel.

Top of Funnel 145

Top of Funnel Work Management Marketing Management CMS Development 145

Unbound B2B

JANUARY 16, 2023

This blog will draw on our experience dealing with SaaS organizations as we share critical lead nurturing insights. We use our database and analytical software to guide our clients with personalized content marketing strategy. Each component of these results is optimized for lead nurturing and lead generation.

Planning 40

Planning Enterprise Management Marketing Plans Work Management 40

ClearVoice

JUNE 21, 2022

Create 30-day email campaigns to accelerate lead nurturing for 1,000 existing leads and improve the conversion rate by 100%. 15 lead nurturing emails for the “Getting to Know You” campaign. Consideration: Landing pages, surveys, downloadables, emails, and webinars. Below are some examples.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

Scoop.it

JANUARY 3, 2023

You can gain insights into prospective customers through the Audience Reports on Google Analytics , an example of which is shown below. Important data that you can also collect from Google Analytics include where your page visitors come from, how long they spend on your page(s), and at what point they leave your website.

Top of Funnel 78

Top of Funnel Effectiveness Buyer Personas Marketing Automation Services 78

SmartBug Media

NOVEMBER 18, 2022

Consider marketing automation as a tool to develop something like a lead nurturing strategy, in which you would create a workflow with triggers to distribute targeted and personalized communications. The next step after BOFU is most commonly a demo or contact from a salesperson. Check out Google’s GA4 Certification.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

SnapApp

MARCH 2, 2018

The modern marketer's technology stack removes the need for analytics guesswork. Is the first touch (like clicking a facebook ad) more important than the webinar that generated the sign up? After being exposed to Google display ads, Facebook video ads, a buyer types your domain into search bar, navigating to the site and converting.

Marketing Attribution 104

Marketing Attribution Top of Funnel Lead Ranking Multi-Touch Attribution 104

Convince & Convert

JANUARY 11, 2017

Few digital marketers entirely neglect marketing analytics. While your average tweeters usually take inventory of the basics, such as share counts and likes, very few are equipped to unravel deeper and more meaningful data that can be attributed to leads and sales. This is lead attribution. But are they seizing their full power?

Social Media 131

Social Media Sales Management Top of Funnel Media 131

Single Grain

APRIL 24, 2023

Salesforce was able to position itself as a thought leader in the business analytics scene and establish trust with its audience through the dispersal of the asset. The report was widely shared, which that helped drive website traffic, leading to increased product trials, sales and revenue.

Case Studies 52

Case Studies Case Study Paid Content Paid Search Agency 52

Hubspot

AUGUST 21, 2023

Possible paid digital ad channels might be LinkedIn, Google Ads, Facebook, and Twitter. They show this through digital behavior like downloading an ebook or joining a webinar, allowing you to engage them with educational content. Type of Content Topic Promo Strategy Lead Generation Blog post What is sales AI?

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

KoMarketing Associates

JULY 21, 2015

Webinar Registrations. Request a Demo. Finally, do you have a mechanism in place to track leads and measure conversion performance? Google Analytics goal and event tracking are a start but more B2B marketers are adopting marketing automation solutions that tie to their CRM as well. Third Party Studies. Free Trial.

Landing Pages 120

Landing Pages Search Engine Marketing Paid Content Search Marketing 120

KEO Marketing

OCTOBER 17, 2017

Rely on Google Analytics to show you what works. Implementing Lead Nurturing Campaigns. When you generate leads, only 27% are ready to buy. Therefore, lead nurturing becomes an essential component of your marketing activities. However, only 35% of B2B marketers have developed lead nurturing campaigns.

Planning 48

Planning Marketing Plans B2B Marketing B2B 48

Ambal's Amusings

AUGUST 27, 2009

That could include a complimentary whitepaper, a webinar, a speech, or a blog post – actually anything that gives your prospects valuable industry info such as how-to tips, insight on industry trends, or useful data. Host your own webinar or team up with a company that shares your interest in a particular subject.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

LEADership

MAY 27, 2016

Use assisted conversion in Google Analytics to show what works: Refining your marketing strategy on an ongoing basis is very important. Step 6: Lead Generation and eCRM. Just as with traditional marketing, lead nurturing is essential to digital marketing. Webinars (33%). Free trials or demo offers (21%).

B2B Marketing 45

B2B Marketing Marketing Budget B2B Thought Leadership B2B 45

Hubspot

SEPTEMBER 26, 2013

What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. Also, if you start using analytics buzzwords there’s a 65% chance you’ll sound really smart (source: unknown). I like the name -- much better than “Google Minus” or “Google Divide.”.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Hinge Marketing

JULY 6, 2022

Search engine optimization (often just called SEO) is the process of making your online content, such as blog posts and services pages, easy to find through search engines like Google. Another way to drive qualified traffic to your website and generate inbound leads is to invest in pay-per-click advertising (PPC).

Lead Generation 141

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 141

Inbox Insight

NOVEMBER 23, 2022

Your lead generation strategies are an effective way of gathering richer intelligence about your audience to gain a more nuanced and comprehensive picture of your ideal customer – here are some of the ways you can capture intelligence about your ideal customer: Use analytics tools. Lead nurturing. Re-marketing.

Lead Ranking 97

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 97

Single Grain

JANUARY 15, 2020

Content marketing costs 62% less than traditional marketing and delivers 3x as many leads. Lead-nurturing emails get as much as 10x the response rate compared to standalone emails. Let’s discuss the best tactics to generate leads via content marketing, social media marketing and email marketing. Learn more. ).

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

Single Grain

AUGUST 6, 2019

Some business owners are moving away from the term “marketing funnel” because they think it’s too mechanical or simplistic to describe the lead nurturing sequence by which customers move from awareness to purchase. Facebook Ads inviting people to attend a webinar hosted by Molly’s company. Host a webinar.

Top of Funnel 112

Top of Funnel Marketing Funnels Marketing Qualified Leads Paid Content 112

Hubspot

MARCH 10, 2016

2) Analytics. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. Want to learn marketing analytics? For example, Google and Oracle are primarily B2B companies. Learn how to crowdsource a blog post using Google Docs here.).

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28