FMG Suite

AUGUST 18, 2021

When you search using Google, you’ve probably seen the ads at the top and side of the resulting pages. That means Google Ads for financial services target users who are curious about, interested in, or even ready to purchase financial services. How to Drive Traffic and Generate Leads Using Google Ads for Financial Advisors.

Paid Content 52

Paid Content Lead Scoring Lead Ranking Google 52

SocialPilot

JANUARY 15, 2024

Webinars are the most common types of business-related video. Marketers land 66% more qualified leads through video marketing. WordStream reports that adding a video on the website’s landing page can increase conversion by 18%. 62% of search results on Google include videos, of which 80% are from YouTube.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Zoominfo

JUNE 25, 2018

YouTube is the third most visited site in the world after Google and Facebook. Google includes videos within their search results– in fact, videos often rank higher than standard webpage results. Consider this: Video is 50 times likelier to rank on Google than plain text results ( source ). Boost your search rankings.

Youtube 217

Youtube B2B Marketing Advertising Agencies B2B 217

NetLine

DECEMBER 18, 2023

Fortunately, intent data has become a mainstay among business analytics to do just that. Identify data sources As with most business analytics that power a marketing campaign or sales pipeline, intent data can stem from multiple sources, including first-party, second-party, and third-party intent data.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Zoominfo

APRIL 9, 2019

YouTube is the third most visited site in the world after Google and Facebook. Google includes videos within their search results– in fact, videos often rank higher than standard webpage results. Consider this: Video is 50 times likelier to rank on Google than plain text results ( source ). Boost your search rankings.

Youtube 100

Youtube B2B Marketing Advertising Agencies B2B 100

SmartBug Media

MARCH 19, 2020

In order for people to find your video online, Google must be able to extract information to understand what your video is about. Follow these tips to improve your video search results: Make your videos crawlable : If Google can crawl your video, they can provide a thumbnail and other features. Think with Google.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

KoMarketing Associates

MAY 7, 2015

Fortunately for B2B marketers, resources like Google Analytics offer multiple opportunities to track leads and conversions, beyond standard website performance metrics. In this post, we’ll provide a rundown of conversion-oriented opportunities and ideas to consider, based on functionality found in Google Analytics specifically.

Marketing Analytics Tools 120

Marketing Analytics Tools Conversion Marketing Websites B2B 120

Scoop.it

JANUARY 28, 2021

Tools to create landing pages. Landing pages help you leave a deeper impact on your prospects and customers. You can use tools like Unbounce, LeadPages, and Instapage to create beautiful landing pages. You can try out Mailchimp if you are looking for free landing page creation tools.

Email Marketing 86

Email Marketing B2B Marketing Planning Work Management 86

ClearVoice

NOVEMBER 25, 2022

Google may have extended support for third-party cookies until 2024. This enables data-driven decisions in creating landing pages, registration processes, and website copy. Virtual events, webinars, and online courses are shown to produce the best results out of all B2B strategy trends in content marketing.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

KoMarketing Associates

AUGUST 7, 2018

What can you cut from: landing pages. It applies to elements on a landing page, and to editorial calendars. Which sections of this landing page would you try to cut? Take one of your landing pages, for example. Where is the traffic to that page coming from? email opt-in forms.

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

Outbrain

AUGUST 22, 2021

Host a webinar to get new leads. Webinars, otherwise known as “live sessions” or “live workshops”, have become a highly effective marketing and sales strategy in recent years. The global webinar market is estimated to reach 800 million by 2023, up 253 million from 2015. Tips for effective webinar marketing.

Startups 59

Startups Lead Generation Webinar Metrics Effectiveness 59

Sharpspring

OCTOBER 15, 2020

You’ll benefit from new editing tools, analytics and a different perspective on email tactics. And, in practice, all of those buzzwords boil down to… Landing pages. Lots and lots of landing pages and blog posts , carefully written to capture every long-tail keyword. 4 Powerful Analytics. Clear CTAs.

Marketing Automation Services 52

Marketing Automation Services Paid Search Agency Inbound Marketing Advertising Agencies 52

SendinBlue

APRIL 19, 2021

free downloadables or webinar signups) If/then/else sequences depending on specific lead activity (page visits, email opens and clicks, etc.). This could be when a lead subscribes to your newsletter or requests a product demo. Page tracking. How to set up a lead nurturing workflow. Lead scoring.

Marketing Automation Services 95

Marketing Automation Services Top of Funnel Marketing Automation B2B Sales 95

NuSpark Consulting

DECEMBER 9, 2012

There are a myriad of methods to promote your white paper, generate interest, and get Google to index them for SEO. Put a link to your new white paper on your home page. Store your white paper on a separate page of your site, with an SEO-friendly URL, title, and meta description. Webinars and Slideshare. Company Blog.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Optinmonster

DECEMBER 14, 2021

They include: On-page Lead Generation : Drives leads directly from your website through optin forms and campaigns. Here’s a table of contents to help you navigate through this post: On-Page Lead Generation & Email Marketing. On-Page Lead Generation and Email Marketing. So, are you ready to get started? Sales Tools.

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

Vidyard

OCTOBER 27, 2019

Video Analytics and Video Marketing ROI. Get more backlinks to pages with embedded videos. Webinars and recorded webinars. Demo videos. The most popular ones are webinars, demos, and explainer videos, according to the 2019 Video in Business Benchmark Report. Landing pages. Video SEO 7.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

SnapApp

APRIL 4, 2018

Common tool used: Google Analytics . . . #2: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: Changes to content often impact this, so if you look at it on the page level, it's very useful! . Demo rating - Account Executives are tasked with rating a demo from 1-5.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

LeadSquared

JANUARY 28, 2015

The webinar on ‘7 Killer Content Marketing Strategies for 2015’ conducted by our expert content marketer, Meenu Joshi and LeadSquared CEO, Nilesh Patel was a huge success. We saw a record number of registrations for the webinar. You can watch the webinar recording here: View the Recording. Question 1. Question 3. Question 5.

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

Vidyard

OCTOBER 27, 2019

Video Analytics and Video Marketing ROI What is Video Marketing? Essential types of video include: Explainer videos How-to videos Promo videos Thought leadership videos Webinars and recorded webinars Case study videos (a.k.a. As always, Google was looking ahead when they bought YouTube all the way back in 2006.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Optinmonster

JUNE 10, 2021

Build a Stunning Landing Page. To do that, you’ll want to build a dedicated landing page for your Father’s Day sale. SeedProd is by far the best landing page builder for WordPress. Plus, SeedProd has tons of templates that let you build your page FAST. Registering to a webinar.

Promotion 69

Promotion Landing Pages Template eCommerce 69

QuanticMind

OCTOBER 9, 2023

Think back to the last time you registered for a webinar or downloaded an e-book or whitepaper. In other words, you should be driving them to download one e-book, register for one webinar, sign up for one educational program, buy one product. Had you been actively searching for material around its themes? You get the idea.

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

KoMarketing Associates

OCTOBER 20, 2016

When you dig into Google Analytics and see that your content has led to a conversion, you may be all like BOOM. To do that, you need to get comfortable in Analytics and be able to filter out the landing pages driving web visitors to your desired action. But what does it take to get there?

Top of Funnel 120

Top of Funnel Banners Ideal Customer Profiles Content 120

Parse.ly

JULY 29, 2021

Paid content refers to paid search through a marketplace like Google Ads, sponsored content, and paid social media posts. The team behind Remote Tourism promoted the event through earned media, a dedicated landing page, and a significant social campaign. Once your campaign is running, use a content analytics tool like Parse.ly

Top of Funnel 59

Top of Funnel Paid Content Webinar Metrics Optimization 59

NuSpark Consulting

SEPTEMBER 14, 2015

These are a mix of various promotions: assessments, demos, trials, free consultations, free evaluations, webinars and more. The cart-to-purchase process is something us conversion optimizers look at carefully with a fine tooth comb via analytics. We’ll look at the performance of critical pages.

Conversion 100

Conversion Lead Ranking Lead Scoring Marketing Websites 100

Moz

JANUARY 22, 2019

The “conversion funnel” (also known as the “sales funnel”) is a term that helps you to visualize and understand the flow through which a potential customer lands on your site and then takes a desired action (i.e. The first step is to set up a funnel visualization in Google Analytics. What is the conversion funnel?

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

SmartBug Media

FEBRUARY 11, 2021

This includes when you publish HubSpot pages, blog posts, knowledge base articles, and web versions of emails. If you have pages hosted externally, the HubSpot tracking code must be installed manually. You may need some additional setup to ensure that HubSpot is gathering analytics for all your domains and sub-domains.

Hubspot 105

Hubspot Planning CMS Development Marketing Automation Services 105

KoMarketing Associates

FEBRUARY 18, 2016

Whatever your call-to-action may be (downloading a whitepaper, filling out a form submission, requesting a demo, watching a product video, etc.), It wouldn’t make any sense to ask readers to register for a webinar when they were reading a post about the importance of traditional marketing events (tradeshows, conferences), would it?

B2B 120

B2B Sales Cycle CTR Sales Qualified Leads 120

Valasys

MAY 15, 2020

Keeping up with the increase in the consumption of video Google has been adding interactive videos all over the search engine result pages (SERPs) and it can do wonders for your organic SEO, particularly at a time when gaining organic visibility is more important than just ranking for the organic results.

Organization 52

Organization SEO Video Marketing Lead Ranking 52

ClickZ

OCTOBER 20, 2020

With automation, you can assemble a sequence of email messages based on certain actions made by clients or leads, such as booking an appointment, downloading an ebook or signing up for a webinar. Landing pages/forms. Landing pages can be a robust lead magnet for those visiting your website for the first time.

Marketing Automation Services 72

Marketing Automation Services CRM Automation Marketing Management 72

Vidyard

MAY 18, 2017

Search engine optimization is so key for all of us marketers, and with video, you can rank better with Google as well as use all that rich information within your videos as part of your metadata and use your keywords within your pages to generate more inbound traffic on the topics you’re talking about.

Sales Qualified Leads 63

Sales Qualified Leads Lead Scoring Lead Ranking Video Marketing 63

Hubspot

APRIL 8, 2019

Are you confused — even intimidated — by Google Analytics? What is Google Analytics? GA is an analytics tool that gives you an extremely in-depth look at your website and/or app performance. Is Google Analytics free? There is a free and paid version of GA (the latter is called Analytics 360).

Marketing Analytics Tools 101

Marketing Analytics Tools Analytics Google Paid Search Agency 101

NuSpark Consulting

SEPTEMBER 9, 2012

It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. Google in particular offers a multitude of targeting options to limit waste coverage and laser-focus a message.

Display 100

Display Advertisements Advertising Lead Ranking 100

Madison Logic

NOVEMBER 30, 2023

Keep an eye on metrics such as website visits, page views, time spent, content downloads, webinar attendance, and social media interactions specific to the target accounts. More focus on brand-building efforts establishes more familiarity and awareness of the solution.

Demand 52

Demand Brand Identity Branding Work Management 52

EMagine B2B Blog

MARCH 29, 2018

AdWords, Google’s PPC solution, allows you to bid on a chance to have your ad appear above or below organic search results or on Google Partner Sites. Recorded Webinars. Demos (This is typically well received in software tech) . Create a relevant and targeted landing page. Case Studies.

PPC 50

PPC B2B Sales Lead Scoring Lead Ranking 50

Sprout Social

FEBRUARY 26, 2020

Landing pages are easily one of the most important pieces of your social media marketing strategy , they’re unfortunately easy to overlook. If you’re not 100% sure whether your landing pages are up to snuff, don’t sweat it. What is a landing page used for, anyway? See how that works?

Landing Pages 120

Landing Pages Social Media Examples Media 120

The ABM Agency

APRIL 21, 2023

For instance , prioritize those who have shown interest in engaging with similar content , attended webinars , events or responded positively during sales interactions. Schedule periodic reviews of your list using data-driven insights from various sources like CRM systems , web analytics platforms (e.g., Monitor Campaign Performance C.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

Hubspot

FEBRUARY 17, 2016

To help you understand which tools are used for what, we’ve also broken this list into a few major categories: lead capture tools, research tools, analytics tools, mouse tracking and heat maps, feedback tools, and experiment tools. This tool is like Google Analytics meets SumoMe meets a CRM. Price: Free! Sounds cool, right?

Conversion Rate 28

Conversion Rate Analytics Optimization Research 28