Vidyard

DECEMBER 4, 2020

Trying to generate a lead, drive a sale, or get a new user? Chances are, your business is using landing pages to do it, and more than likely using a platform like WordPress to build them. That’s where video landing pages come in. What is a Video Landing Page? Why Should I Use Landing Page Videos?

Landing Pages 65

Landing Pages Video Marketing Marketing Automation Services Work Management 65

Vidyard

OCTOBER 27, 2019

to share stories about your customers, and to inspire marketing-specific actions (things like demos, trials, subscriptions, and more). You can tie your videos directly to the deals they’re helping to influence and you can see which assets are actually resonating based on content engagement analytics. Get the Guide 4.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Vidyard

FEBRUARY 4, 2020

As a rule, webinars are hosted live, but to get the most from them, don’t forget to hit record and turn them into evergreen content and future lead generating machines. Webinars generate leads. Take advantage of screen sharing capabilities to live-demo your product or add in videos to keep things interesting. Contents 1.

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76

Vidyard

FEBRUARY 4, 2020

As a rule, webinars are hosted live, but to get the most from them, don’t forget to hit record and turn them into evergreen content and future lead generating machines. Webinars generate leads. Take advantage of screen sharing capabilities to live-demo your product or add in videos to keep things interesting. Contents 1.

Webinar Metrics 65

Webinar Metrics Lead Scoring Lead Ranking Work Management 65

Vidyard

JULY 10, 2013

Online video has evolved into a powerfully engaging medium that plays a key role in marketing, but how effective is video for generating leads? Thanks to platforms like YouTube and Vidyard, generating leads through your video content is an easy way to collect contact information from your potential customers when they are most engaged.

Video Marketing 50

Video Marketing Generation Leads Lead 50

Vidyard

MARCH 23, 2021

video marketing goal—one that is specific, measurable, attainable, relevant, and time-bound—might look like this: We will increase time on page for key pages on our website by 15% this quarter by embedding relevant videos. Do some research, check out some demos, and determine what best meets your needs. The sky’s the limit!

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Vidyard

DECEMBER 9, 2015

It boosts email click-through rates and on-page conversions. Is it intended to generate brand awareness? Or is it a lead generation campaign? Heck, it doesn’t even have to be a page-turning, edge-of-the-seat type of story. Did you know that landing pages with video see 80% more conversions than those without?

Top of Funnel 50

Top of Funnel Video Marketing Practices Planning 50

Vidyard

AUGUST 10, 2016

In the case of a personal demo with a sales rep, “audience members” can tailor the direction of the conversation and choose where to dive deeper. Re-direct: A redirect involves simply redirecting the viewer to another area of a landing page — or entirely different page — to complete the next action.

Ad Building 65

Ad Building Top of Funnel Marketing & Strategy Lead Capture 65

Vidyard

NOVEMBER 11, 2020

Would you rather read a dense, 15-page instruction guide or watch a quick 90-second video that clearly shows each step? For example, if you sell marketing software you could say, “I’d love to show you a demo of the software that helped [company in your industry] raise their MQL conversion rate 67% in just six months.”.

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

Vidyard

OCTOBER 16, 2013

Jon Miller of Marketo recommends that when you’re shaping the perception of your company in this stage, you can repurpose webinars, create informational videos, and generate thought leadership topics to get your brand known as a go-to source for resources and industry news.

Top of Funnel 51

Top of Funnel Inbound Marketing Video Marketing Planning 51

Vidyard

JUNE 4, 2015

That being said, tools like Google Analytics or other web analytics platforms like KissMetrics can help you start to map out current visitor behavior. User Flow Reports As a starting point, check out the User Flow Report in Google Analytics (under Audiences >> User Flow). Instead, take a look at your Pages Report.

Video Marketing 50

Video Marketing Planning Marketing Websites Marketing Analytics Tools 50

Vidyard

AUGUST 10, 2016

Product: updates, launches, or live demos. In the case of a personal demo with a sales rep, “audience members” can tailor the direction of the conversation and choose where to five deeper. Any five of these methods will be a great way to generate additional leads from your live stream. × × Get the Guide.

Ad Building 50

Ad Building Top of Funnel Marketing & Strategy Lead Capture 50

Vidyard

OCTOBER 27, 2019

Demand Generation and Conversion —typically measured by lead count, impact on conversion rate, or influence on sales opportunity and pipeline generation. On average, most budgets for a polished production (the kind that comes equipped with a full production crew) usually land somewhere between $20,000 to $35,000. Sign Up Free.

Enterprise Management 83

Enterprise Management Video Marketing Marketing & Strategy Marketing Strategy 83

Vidyard

JANUARY 14, 2014

Whether you offer a product demo video, a series of targeted webinars, or customer testimonials, visitors that commit to watching your videos are giving your content their undivided attention. Completing content that is more involved, such as a webinar or product demo, also contributes to a higher lead score.

Lead Ranking 51

Lead Ranking Lead Scoring Sales Qualified Leads Video Marketing 51

Vidyard

DECEMBER 16, 2013

What’s more is that the rich video library the company has established, which includes over 280 customer testimonials and product demos, now acts as an on-demand source of information. If you start by releasing a video either weekly or bi-weekly, your video analytics will often indicate what you need to modify in order to be effective.

Video Marketing 51

Video Marketing Eloqua Lead Ranking Marketing Management 51

Vidyard

FEBRUARY 2, 2021

Would you rather read a dense, 15-page instruction guide or watch a quick 90-second video that clearly shows each step? For example, if you sell marketing software you could say, “I’d love to show you a demo of the software that helped [company in your industry] raise their MQL conversion rate 67% in just six months.”

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65

Vidyard

NOVEMBER 11, 2020

Would you rather read a dense, 15-page instruction guide or watch a quick 90-second video that clearly shows each step? For example, if you sell marketing software you could say, “I’d love to show you a demo of the software that helped [company in your industry] raise their MQL conversion rate 67% in just six months.”

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65

Vidyard

OCTOBER 27, 2019

Analytics are a key component in any successful video marketing strategy. Lead Generation and Qualification 5. Goal: Generate Leads or Opportunities. To this end, video analytics are essential. The best thing you can do to increase a video’s CTR is to make it the main focal point of your landing page or email.

Video Marketing 63

Video Marketing ROI Analytics CTR 63

Vidyard

JULY 31, 2020

Trying to generate a lead, drive a sale, or get a new user? Chances are, your business is using landing pages to do it. That’s where video landing pages come in. What is a Video Landing Page? Why Should I Use Landing Page Videos? How Do I Create a Video Landing Page That Works?

Landing Pages 171

Landing Pages Video Marketing Enterprise Management Work Management 171

Vidyard

SEPTEMBER 11, 2019

On the other end of the spectrum are Facebook Stories—those user-generated videos that expire after 24 hours—which can’t exceed 20 seconds. Pinterest videos should be 15 to 30 seconds, unless they’re an explainer or demo, in which case, longer is fine. Landing Pages Video Length. Demo Video Length.

Top of Funnel 128

Top of Funnel Video Marketing Advertising Funnels Funnel Advertising 128

Vidyard

DECEMBER 5, 2017

Industry-first new approach to interactive video, automated video transcriptions, and new social video capabilities help marketers extend the value of their existing content and generate more leads with video. Vidyard also is supporting new video content formats including 4K and 360 degree video.

Marketing Qualified Leads 62

Marketing Qualified Leads Video Marketing Sales Qualified Leads Lead Scoring 62

Vidyard

DECEMBER 5, 2017

Industry-first new approach to interactive video , automated video transcriptions, and new social video capabilities help marketers extend the value of their existing content and generate more leads with video. Vidyard also is supporting new video content formats including 4K and 360 degree video.

Marketing Qualified Leads 54

Marketing Qualified Leads Video Marketing Sales Qualified Leads Lead Scoring 54

Vidyard

DECEMBER 5, 2017

Industry-first new approach to interactive video, automated video transcriptions, and new social video capabilities help marketers extend the value of their existing content and generate more leads with video. Vidyard also is supporting new video content formats including 4K and 360 degree video.

Marketing Qualified Leads 50

Marketing Qualified Leads Video Marketing Sales Qualified Leads Lead Scoring 50

Vidyard

JANUARY 6, 2022

Enterprise sales tools and sales enablement platforms allow salespeople to understand their prospects, track real-time data to make better decisions, and build an all-star team to streamline lead generation. The Number of User-Generated vs. Produced Videos 1.1.1 Total User-Generated vs. Produced Videos 1.2 Video Analytics 1.

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Vidyard

FEBRUARY 19, 2021

Landing Pages Video Length 2.3 Demo Video Length 3.5 On the other end of the spectrum are Facebook Stories—those user-generated videos that expire after 24 hours—which can’t exceed 20 seconds. While demos on the platform can be up to 30 minutes long, yours shouldn’t be. How Long Should Video Be on Digital Channels?

Top of Funnel 65

Top of Funnel Video Marketing B2B Thought Leadership Advertising Funnels 65

Vidyard

SEPTEMBER 24, 2019

Are you generating leads and pipeline? YouTube includes some basic analytics, but they don’t reveal much more than how many people watched. It connects with Vidyard’s chrome extension , so you can capture videos on most devices, and you can embed up to five videos on your website, blog, or landing pages. All of the above?

Paid Content 93

Paid Content Enterprise Management Marketing Automation Services Work Management 93

Vidyard

APRIL 22, 2019

The video can be played in-line alongside the rest of your awesome content on the page. But only Vidyard integrates with sales and marketing systems, offers ROI analytics , and makes it easy for sales teams to send one-to-one video. Check out this six-minute demo to learn more!

Youtube 112

Youtube Enterprise Management Marketing Automation Services Marketing Management 112

Vidyard

SEPTEMBER 5, 2014

It can feel like a tall order, but you can easily do this with the analytics a video marketing platform provides. If you’re not embedding videos on your own website and landing pages, you run the risk that your new, impressionable leads will be distracted by Vimeo or YouTube’s “recommended” content.

Marketing Automation Services 51

Marketing Automation Services Video Marketing Planning Work Management 51

Vidyard

MARCH 16, 2017

The four most common video types for business are Explainers, Product Demos, How-Tos and Testimonials – Vidyard ( Tweet This ). Adding video to your site increases your chance of a front-page Google result by 50x – Forrester ( Tweet This ). more likely to use advanced analytics – Vidyard ( Tweet This ).

Stats 113

Stats Video Marketing Paid Search Agency Click Rate 113

Vidyard

JULY 21, 2017

Embed video on your landing page and set it to auto-play: Because you’re technically redirecting folks to a landing page with your video embedded, you’ll want to catch their attention right away and auto-play is a surefire way to do this (it also requires fewer clicks from your viewers).

Email Marketing 50

Email Marketing Video Marketing Campaigns Top of Funnel 50

Vidyard

JUNE 25, 2015

We all know B2B is the land of solemn white papers and earnest case studies, right? In fact, as YouTube, Vine and Vimeo rise in popularity, the time is ripe for B2B marketers to explore how video can boost their content game – from brand awareness to lead generation. Who is the most talented generation? Measure and modify.

Video Marketing 52

Video Marketing Top of Funnel Paid Search Agency Best Practices 52

Vidyard

MAY 3, 2015

After all, video on a landing page can increase conversion by 80% ! First, consider using Google Analytics to get the information you need about your website visitors, so they can be segmented in ways that make sense for your company. Use the information from Google Analytics to create custom content to wow each visitor.

Video Marketing 51

Video Marketing Marketing Websites Top of Funnel Marketing Analytics Tools 51

Vidyard

JULY 7, 2015

Or posting a recording of your webinar or demo is an easier way to take advantage of video than creating a separate how-to series. Lesson #3 : Being able to show positive returns is as important as generating those results. To identify these soft spots, dive into Google Analytics and analyze your User Flow and Bounced Sessions.

Top of Funnel 51

Top of Funnel Video Marketing Viral Marketing Webinar Metrics 51

Vidyard

FEBRUARY 2, 2021

The Number of User-Generated vs. Produced Videos 1.1.1 Total User-Generated vs. Produced Videos 1.2 User-Generated Video Creation Trends by Industry 1.3.1 Average Number of User-Generated Videos Created Per Company By Industry 1.4 Average Number of User-Generated vs. Produced Videos 1.2 Video Analytics Trends 4.0.2

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Vidyard

MAY 1, 2020

One study found that videos generate 12x as many shares as text and images combined. YouTube Video Ideas: Post Videos to Your Brand Channel: Upload how-to videos, product explainers, demos, and webinars. Vidyard lets you to share videos directly to your Facebook pages and have them play inline natively. YouTube Video 2.2

Paid Content 147

Paid Content Social Media Video Marketing Media 147

Vidyard

SEPTEMBER 23, 2021

Show Instead of Tell” with Short Demos through the Buying Process 1.2 Video Analytics Statistics 2.6 The Sales Analytics Process 1.1 Step 3: Apply Sales Analytics Tools 1.3.1 Other Sales Analytics Tools 1.4 Webinars Generate Leads 2.3 Video Trend #1: Sales Videos Expand Further Down the Funnel 1.1

Sales Management 65

Sales Management Video Marketing Product Enterprise Management 65

Vidyard

SEPTEMBER 23, 2021

Show Instead of Tell” with Short Demos through the Buying Process 1.2 Video Analytics Statistics 2.6 The Sales Analytics Process 1.1 Step 3: Apply Sales Analytics Tools 1.3.1 Other Sales Analytics Tools 1.4 Webinars Generate Leads 2.3 Video Trend #1: Sales Videos Expand Further Down the Funnel 1.1

Video Marketing 65

Video Marketing Sales Management Product Enterprise Management 65