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Why Marketers Should Prioritize Lower Funnel Keywords to Get Better Results

Act-On

Lower funnel keywords are an often neglected SEO strategy for marketers. And that brings us to strategically aligning keywords with the marketing funnel and, more specifically, lower funnel keywords. We’d argue that when you can sprinkle in solid bottom-of-the-funnel keywords, you’ll get more focused and profitable traffic.

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The 10 Best Webinar and Webcasting Tools

Webbiquity

With live events on hold for now, webinars have become a more popular channel than ever for communicating directly with sales prospects. But with seemingly everyone producing webinars now, how can you make yours stand out and attract busy buyers? Several elements determine the success of your webinars. Total reviews: 552.

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HubSpot Customer Journey Analytics Unveils 3 Game-Changing Insights

Lake One

Most companies measure the success of their marketing efforts by how prospects move through the funnel. But that changed when HubSpot introduced its new Customer Journey Analytics tool. Previously, we could only see where their prospects were along a basic sales funnel. Want to go deeper?

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[Webinar Recap] Content Analytics Made Easy

Parse.ly

we believe that making sense of your content analytics shouldn’t be one of them. Whether you’re a media professional or a B2B/B2C marketer, a seasoned pro with a full grasp on your content analytics or a novice content strategist looking for a place to start, this webinar will be a great resource for you and your team.

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How to Use B2B Google Ads for Lead Generation: A 6-Step Guide

KoMarketing Associates

This is probably why there are thousands of tips, strategies, webinars, and guides telling you how to generate more leads for your B2B business. When it comes to generating leads, most B2B marketers go for the tried and true methods—like offering content upgrades or hosting a webinar. Booking a demo. Brand awareness .

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How to Map Content Marketing to Revenue, in 3 Steps

Contently

You make content, people click on it, and then—BOOM—they immediately buy something or fill out a demo request form. The vast majority of people don’t just read an article like this and request a demo. But they do come back and read something a few days later, then sign up for our newsletter or attend a webinar.

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2024 B2B SaaS Buyer Preferences: Human-Centric Digital Experiences over Sales Calls

FunnelEnvy

Experiences such as virtual reality product demos, interactive webinars, and personalized online journeys can enrich a digital-first sales process. The sales function truly begins when the marketing funnel increases demand generation. Digital marketing funnels are second nature to the SaaS industry.