Why Marketers Should Prioritize Lower Funnel Keywords to Get Better Results
Act-On
SEPTEMBER 24, 2023
Lower funnel keywords are an often neglected SEO strategy for marketers. And that brings us to strategically aligning keywords with the marketing funnel and, more specifically, lower funnel keywords. We’d argue that when you can sprinkle in solid bottom-of-the-funnel keywords, you’ll get more focused and profitable traffic.
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