SpotMe Blog

JULY 21, 2023

With so many options out there, we’ve reviewed 12 of the best event registration software platforms based on features like customization, ease of use, reporting and analytics, and more. Reporting and analytics : Run reports to see registration numbers, most popular ticket types, and more. Reviews G2 Score: 4.9 (101

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Martech

MAY 10, 2022

At the time, Host Analytics, now Planful, had focused all its energy on one reviews platform, G2. Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase.

Buying Cycle 86

Buying Cycle Intent Ideal Customer Profiles Planning 86

Madison Logic

NOVEMBER 30, 2023

We face a changing B2B buying landscape with longer sales cycles and larger buying committees made up of increasingly independent decision-makers. Gartner research finds that 70% of the buying journey is complete before a buying group reaches out to a provider.

Demand 52

Demand Brand Identity Branding Work Management 52

Seismic

DECEMBER 20, 2022

The increasing demand for high-speed technology, competitive pressure from other providers, and the way that buyers purchase tech has fundamentally changed how telecom companies do business. Effective sales enablement includes a lot of moving parts like content management and automation, learning and coaching, and analytics.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Management Ad Building Business 40

Albacross

NOVEMBER 4, 2021

And 62% of B2B buyers can make their purchase selection solely based on digital content. Source: Forrester , 2021). Intent data can capture and record these activities, and remove roadblocks throughout the buyer journey : 77% of the buyers think the purchase journey is complex and hard. Not exactly. Source: LinkedIn , 2020).

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Vision Edge Marketing

NOVEMBER 12, 2013

One common definition of customer lifecycle is “the progression of steps a customer goes through when considering, purchasing, using, and maintaining loyalty to a product or service.” Steps they take (industry reports, product reports and reviews, white papers, demos, etc.) Connection . Conversation . Consideration .

Marketing Management 100

Marketing Management Ideal Customer Profiles Paid Search Agency Advertising Agencies 100

Madison Logic

OCTOBER 11, 2022

In fact, a 2020 Forrester survey finds that 77% of B2B marketers are using intent data in their ABM programs, with 11% making plans to implement it in their future ABM campaigns. . This type of intent data can be highly predictive of purchase intent. . Click here to learn more and request a demo! .

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

Outbrain

NOVEMBER 24, 2021

The purchase journey in automotive requires multiple consumer interactions through digital touchpoints: car buyers visit 4.2 Standing out in purchase funnels saturated with content is a challenge for automotive brands. 2) Forrester, Marketing And Media Efficiency Outcomes Drive Content Marketing, 2015. (3) Download Full Guide.

Paid Search Agency 29

Paid Search Agency Top of Funnel Optimization Ads 29

SpotMe Blog

MARCH 23, 2023

That’s why Forrester has released The Forrester Wave : B2B Event Management Technology, Q1 2023 report. Get the Forrester Wave : B2B Event Management Technology, Q1 2023 report for free now. Out of the 14 event management technology vendors, Forrester named only 4 of them a Leader, one of which we’re proud to say is SpotMe.

Enterprise Management 59

Enterprise Management Forrester Marketing Management B2B 59

SnapApp

MAY 29, 2018

Like most things in the strange science of B2B selling, this isn’t set in stone; a lead that isn’t going to buy now could be persuaded by content or a sales demo that agitates their pain points. Forrester research indicates that 74% of business buyers conduct more than half of their research online. two years ago to 6.8

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

ActiveDEMAND

OCTOBER 21, 2019

Forrester’s research revealed that only 38% of marketers have a holistic view of how customers interact with digital content along their purchasing journey. Your analytics software captures wherever they are coming from as their referral source. This is a unique problem for businesses today.

Paid Content 47

Paid Content Work Management Marketing Automation Services Marketing Management 47

Martech Advisor

DECEMBER 16, 2019

For example, if users are dropping off a particular page, you can use qualitative analytics tools (heatmaps, session recordings, etc.) Enable them to try products virtually or view product demos via 360-degree simulations. Use Predictive Analytics to Help Customers. If there is a gap, you need to find and address it.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

LeadsRX

JULY 19, 2021

Study after study, survey after survey all reveal an overwhelming frustration by enterprise marketers that the data from marketing analytics is just not reliable. Source: Gartner Marketing Data and Analytics Survey 2020, September 2020 (400 marketers surveyed). Poor Data Quality. Getting Lost in Data.

Enterprise Management 104

Enterprise Management Multi-Touch Attribution Work Management Marketing Management 104

Madison Logic

DECEMBER 14, 2023

Forrester predicts that over 70% of buyers will complain about the collateral vendors share due to growing frustration over poor personalization and failure to demonstrate understanding their business needs. And finally, there’s the human element. The competition for B2B customers is becoming increasingly fierce.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Work Management 52

Optinmonster

JANUARY 15, 2024

You can use product analytics and customer engagement software to capture the ‘aha’ moments of the most engaged users. Here are 3 product usage analytics tools that can help you with this: Mixpanel Amplitude MoEngage Both Mixpanel and Amplitude have free plans for you to test the product. Here’s an example from HubSpot.

Conversion Rate 104

Conversion Rate Conversion Tips Marketing Analytics Tools 104

The ROI Guy

OCTOBER 11, 2010

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. Marketing Operations and Technology consists of the following services: Lead capture and scoring Collecting and analyzing on-site analytics data Optimizing creative “look-and-feel” (e.g.,

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Salesforce Marketing Cloud

JANUARY 11, 2024

About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. Because businesses typically require chains of approval, closing a B2B sales deal usually involves detailed touchpoints, presentations, product demos, and negotiations with decision-makers, leading to a long sales cycle.

B2B Sales 59

B2B Sales Practices Work Management Marketing Management 59

SpotMe Blog

AUGUST 4, 2023

Reports and analytics : To improve your events over time, you need data. Look for event check-in software that provides detailed reports on things like check-ins, real-time attendance tracking, busiest registration times, engagement analytics, KPI measurements, etc. 127 reviews) Capterra Score: 4.4 (14 752 reviews) Capterra Score: 4.6

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Hubspot

MARCH 14, 2012

According to Forrester Research , companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost. Most sales cycles can universally be boiled down to 3 distinct stages in the sales cycle: awareness , evaluation , and purchase. And so on and so forth. Make sense? Modify Your Lead Nurturing Campaigns.

Top of Funnel 28

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 28

Optinmonster

JANUARY 15, 2024

You can use product analytics and customer engagement software to capture the ‘aha’ moments of the most engaged users. Here are 3 product usage analytics tools that can help you with this: Mixpanel Amplitude MoEngage Both Mixpanel and Amplitude have free plans for you to test the product. Here’s an example from HubSpot.

Conversion Rate 52

Conversion Rate Conversion Tips Marketing Analytics Tools 52

SpotMe Blog

SEPTEMBER 22, 2023

Reporting & Analytics Track event and session attendance and gain insights into attendee traffic with built-in reporting and analytics. Bulk supplies can be purchased at a lower cost, and unused badges do not go to waste. Request a demo today. This avoids manual re-entry of information and reduces human error.

Work Management 52

Work Management Enterprise Management Marketing Management Budget Programs 52

Adobe Experience Cloud Blog

MARCH 17, 2017

For example, leaders from Gartner, IDC, SiriusDecisions, and Forrester are speaking this year. Ops and analytics nerd? I use Summit as a place to catch up with current vendors, talk with up and coming vendors, and get demos of tools I’m actively shopping for. Advice from Marketo Champions. Get out of your comfort zone!

Marketing Automation Services 118

Marketing Automation Services Work Management Marketing Management Advertising Agencies 118

Vidyard

MARCH 23, 2021

Video Analytics Statistics 2.6 Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 Connect, Convert, and Close More Deals Easily create and share 1-to-1 videos. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Publishing and Production Statistics 2.3 Video Length Statistics 2.4

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Delivra

NOVEMBER 14, 2018

Consider these statistics: 74% of business buyers said they conduct more than half of their research online before making a purchase offline.— 89% of companies reported that the top-performing vendors “provided content that made it easier to show ROI and/or build a business case for the purchase.”— DemandJump. Ask for their input.

B2B Sales 68

B2B Sales Email Marketing Automation B2B Marketing 68

Vidyard

MARCH 16, 2017

96% of viewers find video helpful when making purchase decisions online – Animoto ( Tweet This ). 51% of executives under 40 reported making a purchase decision after watching a video – Forbes ( Tweet This ). more likely to use advanced analytics – Vidyard ( Tweet This ). Driving Buyer Intent & Conversions.

Stats 113

Stats Video Marketing Paid Search Agency Click Rate 113

Martech

FEBRUARY 15, 2022

Over the past couple of years, research firms Gartner, Forrester, and others have heralded the arrival of digital experience platforms (DXPs); the future is now and all that (for a DXP primer, you might enjoy Pamela Parker’s article ). But practically speaking, is there such a thing as a digital experience platform?

Digital Experience Platform 93

Digital Experience Platform Enterprise Management Digital Asset Management CMS Development 93

Convince & Convert

JANUARY 11, 2017

Few digital marketers entirely neglect marketing analytics. Barry: You showed me a report published by Forrester, and in it is something that says, “Marketing needs to measure the sales opportunities generated and use data to continuously optimize the ROI achieved across a well-considered marketing mix.” They left their information.

Social Media 131

Social Media Sales Management Top of Funnel Media 131

6sense

DECEMBER 10, 2021

And were in the Awareness, Consideration, or Decision & Purchase stages. G2 provided additional context by recording intent two days before the account’s demo request came in. Intent Data: Layered intent data and predictive analytics into digital marketing. 63pp MQL quality. 307% organic traffic. 454% brand search clicks. +70%

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Ambal's Amusings

AUGUST 27, 2009

Forrester Blog for Interactive Marketing Professionals. Use content as offers or calls-to-action , ideally designed to appeal to prospects at different stages of their buying process, as they move from awareness to inquiry to consideration and to purchase. Offer demos or low-cost or free needs assessments.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Martech

FEBRUARY 11, 2022

Many use customer journey analytics to help ensure these experiences are optimized and personalized across all channels. Explore capabilities from vendors like Adobe, Pointillist, SharpSpring, Salesforce and more in the full MarTech Intelligence Report on customer journey analytics platforms. Click here to download!

Work Management 115

Work Management Personalization Marketing Management Marketing AI 115

Convince & Convert

SEPTEMBER 21, 2010

joe [link] Joseph Manna Katie, This is fantastic information and definitely helps others who are seeking to purchase social media monitoring services and the questions to ask before hand. From a researchers perspective “used&# implies you purchased a license and were able to engage the SMT to its full potential.

Social Media 155

Social Media Media Paid Content Work Management 155

SnapApp

OCTOBER 3, 2017

Companies that have adapted to this change are seeing real bottom line benefits: Aligned organizations achieved an average of 32% annual revenue growth while less aligned companies reported an average 7% decline in revenue – Forrester Research. Analytics are imperfect, but it's even worse when marketing doesn't contribute to sales success.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

B2B Marketing Zone Posts

APRIL 5, 2010

Inside the Mind of the B2B Buyer – New Paths to Purchase - Fearless Competitor , March 1, 2010 How the B2B buying cycle has changed. Just think, off to the scene of some speech by a senior executive, a product demo, major event that your company is sponsoring and you whip out a camera, throw up your antenna and upload a live feed.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Contently

DECEMBER 16, 2022

These prospects fit your Ideal Customer Profile (ICP) and express interest in purchasing or requesting a demo or trial. This is the value of your organic content traffic versus purchasing traffic through ads. Forrester Research tells us that executive buyers look at an average of 17 pieces of content before signing a contract.

Lead Ranking 140

Lead Ranking Multi-Touch Attribution Cost per Lead Ideal Customer Profiles 140

Navigate the Channel

JUNE 7, 2023

Hello, Google Analytics. Some research, including a survey done by Forrester Consulting for Outreach, put that percentage as high as 93% of millennials who influence B2B buying decisions. B2B buyers’ most-valued content format depends on where they are in their purchase journey, according to Marketing Charts.

Stats 65

Stats Planning Marketing Analytics Tools Paid Search Agency 65

SnapApp

DECEMBER 14, 2016

We'll see brands using that customer-focused content to deliver more personalized and relevant content experiences to build brand awareness, engagement and purchase consideration. Cognitive Marketing / Predictive Analytics. The stats are all going the direction of mobile and have been going for some time. Back to top. Arnie Kuenn.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62