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37 questions to ask call analytics vendors during the demo

Martech

It’s easy to see why call analytics platforms have become an essential martech tool. After you’ve determined if your company needs one , it’s time to select a vendor and schedule demos. Are they showing us our “must-have” features? What features are included? Click here to download! In your inbox.

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19 questions to marketing attribution and predictive analytics vendors during a demo

Martech

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Are they showing us our “must-have” features? What support is additional?

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37 questions to ask call analytics vendors during the demo

Martech

That’s why many are leveraging call analytics platforms that collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo.

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19 questions to ask customer journey analytics vendors during the demo

Martech

Given that customers’ journeys to purchase and beyond are growing increasingly complex due to a seemingly ever-increasing number of devices, channels and options, businesses are seeking customer journey analytics platforms to help them get a handle on what customers are experiencing. Are they showing us our “must-have” features?

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Google, GA4, and the rising importance of data analytics

ClickZ

This, combined with Google’s new – and still evolving – look SERP featuring Generative Search Experiences (SGE), means that the role of data and analytics becomes even more essential to understand what trends are happening in your market and with your content and how it is converting and performing.

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12 questions to ask SEO platform vendors during the demo

Martech

Make sure that all potential internal users are on the demo call and pay attention to the following: How easy is the platform to use? Are they showing us our “must-have” features? analytics, log files, a proprietary tracking pixel). • How do you track and report on SERP features? What new features are you considering?

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24 questions to ask account-based marketing vendors during a demo

Martech

For example, if enriching your ICPs with deeper technographic data is important, be sure to ask about it during vendor interviews and demos. You want to set up demos within a relatively short timeframe of each other to help make relevant comparisons. Are they showing us our “must-have” features?